Evaluation question four:

How did you use media

technologies in the

research, planning and

construction stages?

Holly Taylor

Media technologies helped me greatly when creating my music video through the research,

planning, construction and evaluation. I have developed a varied range of skills using

software and hardware in every stage of production of my music video. By using a wide

range of media technologies, I was able to display a use of technological convergence, an

example of this is how I was able to import my media clips for my music video and edit the

video all on one computer, as well as being able to produce my digipak and poster on

photoshop software and create my evaluation pieces on software such as Prezi.

For the research aspect of my coursework, I needed to use the media

technology of Youtube in order to research existing media texts. Using

Youtube allowed me to discover multiple different music videos to analyse

them to establish their typical codes and conventions. Using a free media

platform like Youtube allowed me to discover music videos of varied genres

and so I was able to watch music videos to decide upon what genre I would

like my music video to be associated with. By being able to view music

videos of multiple genres, I was helped with the planning stages of my

music video, in order to plan for what I wanted to include, such as costume

and styles of editing.

Research

I also used google images in order to copy images over into a word document or a powerpoint to

analyse the digipaks or posters for their album advertisements. Google images allowed me to

choose from a range of album advertisement posters and digipaks to choose a variety of designs

so that I could discover multiple conventions of advertisement posters and digipaks.

Google Images

For my market research, I conducted a survey, where I chose questions with multiple choice options for the

participants to choose from. I created this survey in order to gather information in regards to what my target

audience would like to expect to see in the music video I was going to create. Using survey monkey allowed me

to easily distribute my survey to my participants through the option to send the survey out via email and so my

participant could easily click the link to the survey and complete it for me so that I could analyse the results that I

received back from them. One limitation of Survey Monkey, is that you could only provide ten questions and so I

couldn’t ask more in depth questions about some of the ones I had previously asked.

Here is my blank

questionnaire that I

distributed to my

participants.

Adobe Premier is a highly advanced software and so allowed me to create

a high quality product similar to that of real previously existing music

videos. With such advanced software, I wasn’t fully aware of every feature

available for me to use to edit my music video with such as effects and

transitions, and so I was quite limited to simpler effects and transitions

when editing my music video. Also, when it came to using Adobe Premier, I

was able to easily try out different video clips by dragging and dropping

them into the timeline and so I could playback the music video and decide

upon what clips I would like to feature in my music video. The

trimming tools were also very helpful as I was able to trim down the clips of

my music video down to however long I wanted the clips to last for in time

with the snare beat of the backing track.

Adobe Premier.

I successfully used Adobe after effects to edit my music video and to create an old cine style

effect on my music video. I did this by applying a distorted effect over every clip that featured in

the music video. I also used after effects to apply a border around the video and so the effect of

rewatching the events on a projector was established. I did struggle to use after effects effectively

and so it was quite time consuming using after effects because I had to tamper with different

effects and percentages in order to achieve the desired effects.

Adobe After Effects

My progress when designing the ideas for my music video and digipak and poster was

documented through the website of Blogger. I used the software website of Slideshare in order to

upload my word documents and powerpoints, such as the powerpoints which contained the

analysis for previously existing media texts like digipaks and advertisement posters. I was able to

upload images and Youtube videos to blogger.com by using embedded codes and copying and

pasting the embed link to the HTML section on Blogger.

Overall, new media technologies were a very important part of creating my media products, as

using existing media technologies allowed me to understand conventions of existing music

videos, digipaks and advertisement posters. Using photoshop and adobe premier allowed me to

develop a high quality media products similar to already existing media texts. All three stages,

research, development, distribution all allowed me to display technological convergence as all my

stages of production were finished on one computer.