European Decision Support Days 2015 agenda

Amsterdam 23rd - 24th of April

PLUS

a

event

Join us on:Find out more at www.decisionsupportdays.com@ Allchar

Twitter: @DecisionDays

BECOMINGA DATA

DRIVEN ORGANISATION

Day 1 - 23rd of April

12:00 Registration starts

12:15- 13:15 Networking Lunch

13:15 - 13:30 Chairman opens the conference

13:30 - 14:15 Becoming a data driven company: How to get value out of your data and use BI and BD on a strategic level?

14:15 - 14:45 Fire safety intelligence: Deployment of data for a safer society

14:45 - 15:15 Networking Coffee and 1 to 1 meetings

15:15 - 16:00 Panel Discussion “Deployment” - How to get towards a “free” complete, cloud enabled tool that meets quality standards?

16:00 - 16:30 Prescriptive & Predictive analytics: Moving away from reporting towards valuable and intelligent business information

16:30 - 17:00 Agile Big Data: moving away from the classical waterfall approach

17:00 - 17:30 Summary by the Chairman

17:30 - 19:00 Networking Cocktail

19:00 Networking Dinner

Day 2 - 24th of April

08:45 - 09:00 Chairmen open the streams

Stream 1: Mobile Stream 2: Performance

09:00 - 09:30 Shift from desktop to mobile: How to manage the shift and overcome issues to enable mobile decision support for decision making anytime, anywhere?

09:00 - 09:30 Value of BI: How to show the value of BI to convince management?

09:30 - 10:00 Duplication: Do we need to duplicate everything for different devices?

09:30 - 10:00 Measuring customer return: How to connect users and applications to a revenue stream on customer level?

10:00 - 10:30 Cloud: Converging the cloud and mobile BI to enable central coordination of applications for information delivery to any device.

10:00 - 10:30 Performance Management integration: How to integrate your current performance mgmt system with your BI Solution?

10:30 - 11:00 Networking Coffee and 1 to 1 meetings

11:00 - 12:00 Round table: Open Data - Should certain data be freely available to everyone to use and republish without restrictions?

12:00 - 12:30 Visualization: Showing the right information in a user friendly way

12:30 - 13:00 Data handling: Data Handling in the digital age: considering organisational culture and structural set-up

13:00 - 13:15 Chairman closes the conference

13:15 Closing Networking Lunch/Drink

Agenda overview:

2 European Decision Support Days 2015

Editorial Director Maaike Gerritse, +46 8 120 505 67, [email protected], Creative Director and Website Development Robert Dahlqvist, [email protected], Marketing Director Malin Petterson, +46 8 000 92 91, [email protected], Partner Manager Ana Korzina, +46 8 120 505 62, [email protected], Copperberg AB, Lützengatan 2, 115 20 Stockholm, Sweden, Tel: +46 8 651 11 90, Fax:+46 8 441 07 93, Email: [email protected], www.copperberg.com

Copyright© Copperberg 2013. All rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. All views expressed in this journal are those of the respective contributors and are not necessarily the opinions of the publisher, neither do the publishers endorse any of the claims made in the articles or the advertisements. Printed in Sweden

Editors NoteEmbrace data driven

decision making!The market of BI is shifting from early adoption to actual imple-mentation. It has gradually evolved from being rigid to a much more flexible, agile process, that is cloud enabled, that organizations as well as individuals can utilize. This change has now reached Europe, with 37% of the companies performing Business Intelligence projects. Big Data is projected to be a $28.5 billion market in 2014, growing to $50.1 billion in 2015. The average business expects to spend about $8 million on Big Data related activities.

The early adopters of Business Intelligence and Big Data have gained a significant advantage. Bain & Company examined over 400 large companies and their research has shown that those with the most advanced analytics capabilities are outperforming their competitors by wide margins. Leaders in the field are twice as likely to be in the top quartile of financial performance within their industries, five times as likely to make decisions much faster than market peers and are three times as likely to execute decisions as intended.

Advanced users of BI are now shifting from desktop to mobile, but the question is how to manage this shift and overcome issues to enable mobile decision support for decision making anytime, any-where. Converging the cloud and BI to enable the central coordination of applications for information delivery to any device asks for a complete tool that meets quality standards. Up till today, a complete tool does not exist and it is very challenging to show the value of BI to convince management and support decisions. This lack of value measurements results in difficulties of ROI measurements of BI solutions and thus the demand for performance management is growing momentum.

After the staggering success and interest for our local Business In-telligence conferences in Stockholm, Oslo and Amsterdam, we are now glad to present our inaugural Pan-European Decision Support Days conference. The Decision Support Days is not just a conference. It is a business focused benchmarking tool for strategy makers and business owners working with Business Intelligence and Business Analytics from across Europe and beyond. The conference will shed light on the current BI or BA strategies, processes, tools and models that organisations in Europe and beyond are using in order to utilize both internal and external data to drive business and enable faster data-driven decision making.

Welcome to the European Decision Support Days 2015.

https://www.linkedin.com/pub/maaike-gerritse/64/b3b/58

Maaike Gerritse Editorial Director, Allchar

3European Decision Support Days 2015

Features

Program features - Tools to achieve your objectives

Meet & EatOur unique lunch-to-lunch concept enables three major networking possibilities in a very relaxed atmosphere. Discuss the hottest trends and developments with your peer’s while enjoying a nice bite and drink.

Round Tables

During our round table session you dive into a specific subtopic within Business Intelligence, while being guided by a moderator. This allows you to discuss and interact on a small scale and share your thoughts!

Panel Discussion Our interactive panel discussion will delve into hot topics of Business Intelligence. Guided by a chair-man, our panelists will express their own thoughts and react to the questions of the audience.


Advisory Board 2015

Patrick Eckemo Head of New IT CSN

Tanja Yliniva Head of Business Controlling Sodexo Sweden

Nina Nordqvist Commercial Operations Manager Covidien

Britta Dalunde

Ingela Gundmark Göthe Strategisk rådgivare, Processansvarig intern kontroll, Hälso- och sjukvårdsförvaltningen SLL

Magnus Larsson VP Finance Business Line Special Plate Outokumpu Stainless AB

Louise Bagewitz Head of Business Intelligence Nobia

Magdalena Tropp Beslutsstödsansvarig Stockholm Vatten AB

Malin Kristianson, Business Intelligence Manager Swedish Match

Ingalill Forck Analytiker Stadslednings-kontoret/Personal- strategiska avdelningen Stockholms Stad

Mattias AnderssonCRM Manager Twilfit

Peter Lagergren Senior Business Controller Verisure Innovation AB

Davide Maiello Head of Market & Business Intelligence for Europe & CIS Knauf Insulation

Carl-Fredrik Edgren Landstingsdirektörens stab Landstinget Västernorrland

Robert Lönn Business Intelligence Manager 3

Emiel van Bockel Chairman of Decision Support Days

Laurent Fayet Head of Business Intelligence Euroclear

Christian Jönsson Senior VP Global Shared Services Oriflame

BI Advisory BoardOur conference Advisory Board is a consultative group tasked with contributing and supporting creation of the agenda. Board members come from the management level of leading organizations and represent different industries and nationalities.

Our business management experts have a strategic role in ensuring that the conference is of high quality and addresses the most current issues.


Speakers 2015

Emiel van Bockel, Chairman Decision Support Days

Emiel van Bockel is expert in strategic information manage-ment and business intelligence. People call him a visionary and thought leader in both the data world and the world of process, which is quite unique. He received his Bachelor’s in Information Engineering and Master’s in Management & ICT. Since 1997, Emiel is respon-sible for many successful Business Intelligence projects. he implemented on of the world’s first (2006) ‘Business Intelligence as a service system’, which received the Dutch Business Intelligence Public Award (2007). Emiel is a frequently asked (keynote) speaker at international seminars like the European TDWI, Gartner BI Event EMEA, Oracle Open World, UK and Benelux User Group, Dutch Information Management Event. Emiel is able to point out his very clear view on adding value by using information for business, on conceptual as well practical level. On occasion, he lectures at academies like the University Nyenrode, Business School of London, Saxion International University. Emiel is also columnist at ICT Media TITM (Dutch Magazine for IT executives).

Barry van ‘t Padje, Program Manager Fire Safety Intelligence, Fire department Amsterdam- Amstelland - Winner of the BI Award

Barry van ‘t Padje is an Information Manager with Fire Corps Amsterdam – Amstelland. Barry studied organization philoso-phy. One of his first jobs was philosopher of the new town Almere (near Amsterdam). His main interest was the meaning of local democracy in a city that is governed by networks of big organizations. Later he specialized in crisis and disaster management. He was one of the pioneers that introduced the concept of resilient communities and emergent crisis management in the Netherlands. Since 2011 he worked on the concept of fire safety intelligence: how can we make our communities safer with big data, analytics and mobile internet? (from internet)

Sandor Varsanyi, Business Intelligence Manager, SABmiller Europe

Daniel Cho, Marketing Director, Philips Healthcare

Daniel Cho is the Director of Marketing, Market Intel-ligence & Global Pricing for Patient Care & Clinical Informatics, a 2B Euro+ arm of Philips Healthcare. Daniel is responsible for the global Market Intelligence needs of the PCCI Business Group, in the areas of intelligence about markets, competitive intelligence, business intelligence and customer intelligence. Daniel is also the head of global pricing, to help PCCI businesses to use pricing as a tool to optimize profitability and gain both cost and value advantages against international competitors. Daniel has also in the past vast experience in sales, product marketing, asia pacific sales developments and management consultancy. Daniel had more than 18 years of experience in the healthcare industry.

Mauricio Hernandez, Business Intelligence & Controlling, Service Area Manager, Southwest Europe, Danone

B.S., Computer Systems & BS Management, a Master degree on Personal Development and Leadership. After his first job at Intellego, he joined Danone Mexico, where he was working as Project Manager in Sales & Distribution and as BI Manager to both division: Dairy & Waters. He was promoted to work on Business Intelligence Competence Center team at Danone Group - 3 years as BICC Front Office Manager coordinating WW BI deployments, and 2 years as BICC Innovative & Evolutive Manager on projects con-cern new technologies to solve business needs. His current position is BI & Controlling Business Solutions Manager for IS HUB Southwest Europe, coordinating governance, project and ongoing of BI area in 11 business units in 3 countries.

Henrik Gothberg, Director Business Intelligence and Lead Development, Business Sales Europe, Vattenfall

Laurent Fayet, Head of Business Intelligence and Business Analytics, Euroclear

Laurent Fayt is currently Head of Business Intelligence within the Application Development and Maintenance division at Euroclear SA/NV. Laurent has worked for more than 12 years in the financial transaction services industry. When joining Euroclear, Laurent first started his career in financial management as financial controller. He then moved to financial project management on a variety of topics, holding various roles from functional analyst to project manager. In 2005, Laurent joined the Operating Model division to work on organizational change. Since 2006, Laurent is part of the Application Development and Maintenance division. In this division, Laurent has focused on business transformation manage-ment and held various management positions including financial offices for strategic IT programs head of PSO, head of Project Analysis Office and head of PMO. In these roles, his work focused on improving project management practices and providing analysis to management as support to decision making. As Head of Business Intelligence, his main focus areas are the Business/IT partnership, Agile BI self-BI, BI tooling portfolio, structured/unstructured data and predictive analytics.

Anwar Mirza, Financial Systems Director, TNT Express

Anwar Mirza’s numerous senior positions in financial management have allowed him to be involved in Data Governance & Masters Data Governance programs both within TNT and other companies. Anwar has spoken about his Data Governance implementation methodology and experiences in published articles and seminars for, among others, the legal, financial, IT and professional services industries. He is an adviser to many multinational companies and consulting firms in USA, Australia, Asia and Europe. Anwar is now in the process of embedding his unique perspective on this subject within mainstream education at university level.

Frank Loventvos, Sr BI-Advisor, ANWB


Discussion Topics

• UsingBIasthestrategicheart

• UseofBigDataforrealtime,datasupporteddecision making

• Gettingactualvalueoutofyourdata

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Program Overview 2015

Day 1 - 23rd of Apriln 12.00 Registration Starts

n 12:15 - 13:15 Networking Lunch

n 13:15 - 13:30 Emiel van Bockel, Chairman of Decision Support Days opens the conference

n 13:30 - 14:15 Becoming a data driven company: How to get value out of your data and use BI and BD on a strategic level? BIhasshiftedfrombeinga‘nicetohave’toa‘musthave’.Itisnowintheheartoftheorganisation,pumpingessentialinformationanddataintoalldepartmentswhousethisfordecisionmaking.Butbecomingadatadrivencompanyisnotthateasy.Asifgettingactualvalueoutofyourdataisnotchallengingenough,itbecomesevenmorecomplexifitisusedonastrategiclevel.Thissessionwillpresentabusinesscasethatfocusesonpracticalexperienceandwillshowhowothershaveovercometheirissuesandturnedtheirbusinessintoarealdatadrivencompany.

n 14:15 - 14:45 Fire safety intelligence: Deployment of data for a safer societyThepolicyofthenationalfiredepartmentsistoemphasizethepreventionoffiresinsteadofextinguishingthem.ThefiredepartmentofAmsterdam-Amstellandwasthepioneerwhenitcomestoaddressingthischallenge,bysuccessfullyusingBusinessIntelligenceandBusinessAnalytics.Thisenabledthemtodoriskprofilingbasedonfactsinsteadofexpert-theo-ries.WiththisapproachtheywontheDutchBIaward,butthisisonlyjustthebeginning..

Barry van ‘t Padje, Program Manager Fire Safety Intelligence, Fire department Amsterdam-Amstelland

Anwar Mirza, Financial Systems Director, TNT Express



n 14:45 - 15:15 Networking Coffee and 1-to-1 Meetings

Discussion Topics

• Doingmorewithyourdatathanjustcreatingreports

• Usingprescriptiveandpredictiveanalyticstomake predictionsbasedonpastperformanceandsuggest decisionoptionsbasedonthepast

• Usingdifferentdatatopredictwhatwillhappen,why thiswillhappenandatwhattime,andtaking advantageoftheseinsights

+n 16:00 - 16:30 Prescriptive & Predictive analytics: Moving away from reporting towards valuable and intelligence business information for smart decision makingTheyalwayssay‘learnfromyourmistakes’,andwiththeriseofBigDataandBusinessAnalyticsthishasbecomemoreandmorepossible.Withlargeamountsofbothstructuredandunstructureddatawenowhavetheabilitytodopredictionsonwhenandwhythingswillhappenandwhatwillhappen.Withalltheseinsightsitevenbecomespossibletoactpreventiveandoptimizethebusiness.Prescriptiveanalyticscanhelpyouwithdecisionoptionsonhowtotakeadvantageoffutureopportunities.

n 17:00 - 17:30 Summary by Emiel van Bockel, Chairman of Decision Support Days

n 17:30 - 19:00 Networking Cocktail

n 19:00 Networking Dinner

Speaker TBA

n 15:15 - 16:00 Panel Discussion

OurinteractivepanelwilldiveintohottopicswithintheBIfield.Thissessionwillallowyoutointeractwithourpanelexpertsandshareyouropinion.

n “Deployment” - how to get towards a ‘ free’ complete, cloud enabled tool that meets quality standards? BItoolsareexpensive.Therearehighlicensingcostsandadifferentmodeltodeploytoolsisverymuchwelcome.Therearealotofgoodtoolsoutthere,butnoneofthemisthe‘complete’package,andmanydifferenttoolsarenotinterchangeable.Shouldtherebeanindustrystandardthatallowsapplicationsofdifferenttoolsonthesamedataset?

Daniel Cho, Marketing Director, Philips Healthcare

Mauricio Hernandez, Business Intelligence & Controlling, Service Area Manager, Southwest Europe, Danone

Panellists TBA

n 16:30 - 17:00 Agile Big Data: moving away from the classical waterfall approach. Themomentyoustartlookingatdataandyouranalysisresults,theunderstandingofthedatawillhaveevolvedsomuchthatyouroriginalquestionwillhavebeensignificantlyrefined.Byusinganagileapproach,involvingastrongbusinessandanalyt-icsteampartnership,andaniterativeprocesswillensureasuccessfuloutcometoyourBigDataAnalyticsprocess.Inordertobesuccessfulthebusinessneedstogetinvolvedinthevariousphasesoftheanalyticslifecycleandworkinginiterations.ThisjourneyofBigDataAnalyticsimplementationiscomplexanduncertain,butalsofullofprospectsandbenefitsforthosewho

willbeabletoleveragethetruevalueofdata.Laurent Fayet, Head of Business Intelligence and Analytics Euroclear



Day 2 - 24th of Apriln 09:00 - 10:30 Stream sessions

Thankstothechangefromthe“wiredworld”toawirelessworld,aneweraofmobilecomputinginthefieldofBIisenabled.Largenumbersofcompaniesarenowunderpres-sureofdivingintothisfieldtonurturetheirneedforhigherefficiency,betterandfasterdecisionmakingandreal-timedeliveryofdatatomakedecisionsanytimeandanywhere.

n 1: Mobile BI n 2: Performance

n 09:00 - 09:30 Shift from desktop to mobile:

Howtomanagetheshiftandovercomeissuestoenablemobiledecisionsupportfordecisionmakinganytime,anywhere?

Frank Loventvos, sr BI-Adviseur, ANWB

n 09:30 - 10:00 Duplication: Do we need to duplicate everything for different devices?

n 10:00 - 10:30 Cloud: converging the cloud and mobile BI to enable central coordination of applications for information delivery to any device.

Thevolumeoforganizationalandexternaldataisgrowingtremendouslyanditisbecomingmoreandmoredifficulttogetvalueoutofyourdatawithinmonetaryandtimeconstraintswithoutfeelingoverwhelmed.Managingyourperformanceisbecomingmoreimportanttomakesureyougetvalueinreturnforyourtimeandmoney.

n 09:00 - 09:30 Value of BI: How to show the value of BI to convince management?

Sandor Varsanyi, Business Intelligence Manager, SABmiller Europe

n 09:30 - 10:00 ROI of BI Solutions: How to measure the return of your BI investment?

n 10:00 - 10:30 Performance management integration: How to integrate your performancemanagement system with your BI solution?

n 10:30 - 11:00 Networking Coffee and 1-to-1 meetings

n 11:00 - 12:00 Round Table Discussion:

Severalroundtablesareset,eachwithaspecificsubtopicwithinBusinessIntelligenceandBusinessAnalyticsandeachguidedbyamoderator.Youcanattend2tablesfor30minuteseach.

Risks of data sharing Benefits of data sharing An open data society? Securing data



Discussion Topics

• HowvisualizationcanboostBI

• How‘endusers’mustseedatatogetabetter understanding

• Self-servicetoolstoempowerindividualstowards personalization

+n 12:00 - 12:30 Visualization: Showing the right information in a user friendly wayAnalytictoolshavebecomesoadvancedthattheycanbeusedonorganizationallevelbutalsoonanindividuallevel.Duetothisshift,aneedforpersonalizeddashboardsandreportsisinitiatedandcompaniesaresearchingforwaystovisualizeandexploredataataveryhighspeed.

Discussion Topics• ThedigitaltransformationatVattenfall:Howthey handletheirdata

• Howorganisationalcultureinfluencesyourdata handlingstrategy

• Howtostructureyourdatahandlinginthedigitalage

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n 13:00 - 13:15 Chairman Emiel van Bockel closes the conference

n 13:15 Closing Networking Lunch/Drink

Speaker TBA

Henrik Gothberg, Director Business Intelligence and Lead Development, Business Sales Europe, Vattenfall

n 12:30 - 13:00 Data Handling in the digital age: considering organisational culture and structural set-upWiththingslikeself-service,whereyounotonlydealwithdifferenttools,butalsoaparadigmshifttowardsallowingpeopletobefreeintheirdeviceandapplicationchoices,companiesrunintolargerisksandincreasedcomplexityintermsofdatahandling.Thedigitaltransformationanddatahandlingarecloselyconnectedandinordertogetyourviewstraight,especiallyinlargeorganisations,youneedtosettherightoperationalstructure.Butwhilesettingthisstructureyouneedtobaretheorganisationalcultureinmindinordertofacilitateandbalancethedigitaltransformation.

Phone:

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Email:[email protected]

Website:www.decisionsupportdays.com

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Sponsor our Decision Support Days!After staggering success and interest for our local Business Intelligence conferences in Stockholm, Oslo and Copenhagen, we are now coming to Amsterdam to deliver the best platform for Business Intelligence and Business Analytics professionals in Europe and beyond.

We are very proud to see the event diving into new markets and we expect this edition to be a big success. Mark your calendars, business opportunities are waiting!

We tailor make Your individual Business Suit to fit Your specific business objectives

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Phone: +46 8 120 505 62

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European Decision Support Days 2015 agenda