Social Media for Social Good

Stacey MonkFounder/CEO, Epic ChangeMAM 2000

Epic Change amplifies the voices and impact of grassroots changemakers and social entrepreneurs. We share their stories in ways that raise visibility and funds to support their extraordinary efforts to create hope in our world.We believe that people's stories are assets that can be used as resources to improve their lives. We help changemakers share their "epic" true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive "change" in their communities.

A 2-year-old startup nonprofit, we have been widely recognized for our innovative use of social media in creating social change.

Mission & Vision

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

Epic Change in Tanzania

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

Mama Lucy sold chickens & turned her income into the school that will transform her community.

With our investment, she has:

• Tripled the size of her student body to over 300 children

• Qualified to participate in national exams for the first time & scored #1 of 117 local schools

• Secured land & built 5 classrooms• Purchased a new school bus• Installed solar power, a well, running water and

flushable toilets

America’s Giving Challenge

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

Our 1st Social Media Experiment• 12/17/07 – 1/31/08• Total # of Donations: 279• Total of Donations: $6,159.00• Average Donation: $22.08• #21 in US; >600 total organizations• Award from the Case Foundation:

$1,000

TweetsGiving

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

TweetsGiving was created by Epic Change in November 2008 as a 48-hour Twitter celebration of gratitude & giving. Built in six days by six volunteers, the event raised over $11,000 to build a classroom in Tanzania, where the Twitter handles of donors are now painted on the walls.

TweetsGiving

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

2008 TweetsGiving Successes:• #1 trending topic on Twitter• Over 15,000 site visits• Over 3,000 “tweets” of gratitude• Coverage in hundreds of blogs• Over $11K raised in 48 hours• 360 donors, 98% new• $30.92 average gift• 1 new classroom

2009 TweetsGiving Plans:• Over 30 live gratitude parties worldwide

so far, from Tel Aviv to Silicon Valley, including college campuses

Press & Presentations:

IdeaBlob

Epic Change America’s Giving Challenge TweetsGiving Ideablob TwitterKids

“Everyone wants to vote, but here the network is mostly very slow, so they are spending much time waiting on the queue/ line to vote.” – Mama Lucy, school founder

“Am trembling right now because I have never failed a simple exam like this and I feel ashamed.” – Fanuel Gidori, parent

Students, parents & teachers lined up at a local internet café – many using the web for the 1st time – to participate online in Ideablob voting. Working together, we won $10,000 to create a tech lab at the school.

Cross-Cultural Online Collaboration & the Limitations of Crowdsourcing

The #TwitterKids of Tanzania

Epic ChangeAmerica’s

Giving Challenge

TweetsGiving Ideablob TwitterKids

@garyvee . have you marry?how old are you? what is your hobby?which game do you like?what do you do for fun?what is your career?it's me leah4:56 AM Oct 19th from web

@garyvee ok! if i am your new friend why wont you come visit us? i see your in the airport.1:32 AM Oct 21st from web in reply to garyvee

@leah_albert I am married, I am 33 , I love wine , I love Football, I spend time with my family for fun, businessman, Leah u r my friend1:11 AM Oct 20th from TweetDeck

@leah_albert when do u want me to come?1:34 AM Oct 21st from TweetDeck in reply to leah_albert

Real-Time Connection with the Whole Wide World

questions?

Stacey Monk@StaceyMonk on Twitter

stacey@epicchange.org

www.EpicChange.org