EFFECTIVE PUBLIC COMMUNICATION

OLD SCHOOL CAFÉ vs. MODERN CAFÉ

CHEONG FOH CAFÉ vs. GEOGRAPHER CAFÉ

CHEONG FOH CAFÉ

Founded: 1954 by Mr. Chong York Lee Address: 1, Lorong Gopeng, 41400 Klang, Malaysia. Number of employees: 10 Number of customers: 500- 600/daily Customer range: From young adults to loyal old customers

GEOGRAPHER CAFÉ

Founded: August 1999 by Peter and his friends Address: 83, Jalan Hang Jebat, 75200 Melaka, Malaysia. Number of employees: 15 Number of customers: 500- 600/daily Customer range: Tourist

CHEONG FOH CAFÉ

ANOTHER FAMOUS CAFÉ IN KLANG

COMPETITORS

(1) Pricing

(2) Advertisement

(3) Variety of Dishes

(4) Quality of Food

(5) Quality of Service

(6) Atmosphere

STRATEGIES

OBSTACLE AND CHALLENGES

“Armed with passion, determination, hard work, good training (and most importantly a good team of staff), you'll have no problem in the industry.”

• Established 60 years ago

• Family business

• Surrounded by cafés and bistro

NATURE OF BUSINESS

TEH C SPECIAL COFFEE

TOAST HALF- BOILED EGG

COFFEE POWDER HOMEMADE KAYA

GEOGRAPHER CAFÉ

HEALTHY COMPETITONS

COMPETITORS

(1) Advertisement

(2) Variety of Dishes

(3) Quality of Food

(4) Quality of Service

(5) Atmosphere

STRATEGIES

OBSTACLE AND CHALLENGES

"Treat your customers how you'd like to be treated as a customer yourself. If you won't drink this drink you just made, don't ever serve it to your customers. Same goes for food."

- Kristine Tang, manager of Geographer café

• Surrounded by cafés and bistro

• Very outstanding due to its historical background and their good principle

• Serves healthy food

NATURE OF BUSINESS

TOM YAM COCONUT SOUP SWEE SOUR CHICKEN

CORONA EXTRA COFFEE PLUM JUICE

CHEONG FOH CAFÉ

CHEONG FOH CAFÉ- FUTURE PLAN

? COMING

SOON

C U LATTE

HEADQUATER BRANCH

EXPANSION OF CHEONG FOH CAFÉ

ECONOMY RICE FACTORY PRODUCTION

SUSTAIN

GOOD RELATIONSHIP PARTNER NETWORK

GEOGRAPHER CAFÉ

GEOGRAPHER CAFÉ- FUTURE PLAN

EMPLOYEE TRAINING BUSINESS MODEL (ADVERTISEMENT & etc.)

EXPANSION OF GEOGRAPHER CAFÉ

LOCATE ANOTHER NEW BRANCH SOCIAL MEDIA

SUSTAIN

MARKET RESEARCH Are the competitors making better products? Market in good response on products?

FEEDBACK FROM CUSTOMERS