Upload
esormik
View
668
Download
6
Embed Size (px)
DESCRIPTION
Citation preview
Melvin C. Gascon
Environmental Reporting in the Campus Press
OSSEI National Training-Workshop on Campus Journalism
15-17 September 2011, Baguio City
Environmental Reporting
In theCampus Press
Environmental
Reporting in the Campus
Press
What is an ENVIRONMENTAL COMMUNICATION?
What is an environmental communication?
Pragmatic and constitutive vehicle for our understanding of the environment as well as relationship to the natural world.
The instrumental function of educating, alerting, persuading, mobilizing, solving etc. By constitutive he means the creative function of helping to shape our perception of nature, environmental issues and ourselves.
Environmental
Reporting in the Campus
Press
In writing about environment risks that people take, you can:
•Describe what individuals can do to reduce their exposure.
•Describe what industry and government are/are not doing to reduce the risk.
•Describe the benefits as well as the risks to the specific audience.
•Describe the alternatives and their risks.
•Describe what people can do to get involved in the decision-making process.
•Provide information that will help the audience to evaluate the risk.
Environmental
Reporting in the Campus
Press
Environmental
Reporting in the Campus
Press
Top 10 TIPS
Reporting the Environment
Reporting the Environment1. Keep your eyes open.2. Go beyond the environmental groups.3. Think about different perspectives.4. Just as business affects millions of lives, so
does the environment.5. Keep it simple.6. Check out good people to interview.7. Think about your job as the reporter in the
story-telling.8. Try to get unusual angles.9. Never use the jargons and waffle loved by
officials.10.Don’t be put off.
Environmental
Reporting in the Campus
Press
TOP
10
TIPS
Environmental
Reporting in the Campus
Press
How to avoid some
reporting pitfalls?
Avoiding reporting pitfalls
Don’t give in sensationalism.
Make a distinction between individual
weather events and climate change.
Environmental
Reporting in the Campus
Press
Selling the Story
Use different angles.
Report on solutions.
Tie stories to interesting people,
places and topics
Environmental
Reporting in the Campus
Press
Journalists should report solutions, not just doom and gloom.
Use reporting aides.
Use different sources.
If officials and scientist mistrust you,
be persistent.
Environmental
Reporting in the Campus
Press
From a global issue to a local story
Local voices
Compare global and local causes
Check for local environmental change
Explain adaptation
Follow the money
Be a watchdog
Environmental
Reporting in the Campus
Press
Above all, take heart
If covering climate change
seems challenging,
remember that the media
has come a long way in its
coverage.
Environmental
Reporting in the Campus
Press
One learns to write
by writing