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Engaging Youth in Social Media?Discovery and the lessons learned
Peter Tögel, [email protected] Massey, [email protected]
Follow our PSA Team @: http://twitter.com/psamarketing
Discovery
• Youth programs at the University started to use Facebook instead of their websites to inform their audience.
• Children were tagged on photos after events.
• Facebook currently prohibits children under the age of 13 from using its site.
• Children are smart enough to know how to lie about their age to gain access.
• According to Consumer Reports, of the 20 million minors who actively used Facebook in the past year, 7.5 million—or more than one-third—were younger than 13 and not supposed to be able to use the site.
• Among young users, more than 5 million were 10 and under, and their accounts were largely unsupervised by their parents.
• One million children were harassed, threatened, or subjected to other forms of cyber bullying on the site in the past year.
Children's Online Privacy Protection Act
• Websites that are collecting information from children under the age of thirteen are required to comply with Federal Trade Commission ( FTC ) Children's Online Privacy Protection Act (COPPA).
• The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction from children under 13 years of age.
• It details what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children's privacy and safety online including restrictions on the marketing to those under 13.
Additional Considerations for Use of Social Media by Clemson University Programs
Designed for Individuals under 18 Years of Age
If you run a Clemson University program designed for children, you may be considering using social media. This can be an excellent way to market your program and/or communicate with your participants and their parents. However, Clemson University wants social media interactions to not only be effective, but also safe for everyone involved. The Pre-Collegiate Programs Office (PCPO) developed these additional guidelines to encourage and promote the safe use of social media for minors participating in our programs.
Additional Considerations for Use of Social Media by Clemson University Programs
1. Consider the most appropriate Social Media option for your program. For example, Facebook does not allow children under the age of 13 to use their service. Depending on the specifics of your program, social media may not be an appropriate communication tool.
2. When communicating with minors online, remember that you are acting in your official capacity as a Clemson University employee or volunteer. Make sure your communications reflect that relationship and are appropriate and not too personal. Don’t change the nature of your relationship with the minor just because you are in the more informal online setting.
Additional Considerations for Use of Social Media by Clemson University Programs
3. In follow up to item 2 it is not recommended that Clemson University employees or volunteers personally engage with (“friend,” “follow” etc.) program participants under the age of 18 on any social media site. Use official Clemson University sponsored or approved sites to communicate.
4. Encourage respectful and appropriate interactions between program participants. Bullying must not be tolerated. Any online bullying should be stopped and reported to the PCPO. If any illegal conduct takes place online, report it to the police immediately.
5. Before posting pictures of a minor online, make sure you have written permission from the minor’s legal guardian(s) to do so.
If you have questions or concerns about the use of social media for youth programs, please contact the Pre-Collegiate Programs Office at 864-656-5535.
New Developments
• Wall Street Journal reported that Facebook is developing technology that would enable kids under the age of 13 to join the site with parental supervision.
• Facebook is testing ways to link a child's Facebook page to his or her parents' page, along with tools that would enable parents to decide who their children can "friend" and what apps they can use.
Discussion
Resources
• Children's Online Privacy Protection Act of 1998http://www.ftc.gov/ogc/coppa1.htm
• Social Media Guidelines and Best Practiceshttp://www.clemson.edu/administration/public-affairs/toolbox/standards/social-media-guidelines.html
Thank youPeter Tögel, [email protected] Massey, [email protected]
Follow our PSA Team @: http://twitter.com/psamarketing
Presentation can be found at:http://www.clemson.edu/public/web/social_media/
