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Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing platform Instagram, helping to foster a sense of community ownership of the new building. Images from this crowdsourced documentation effort will be selected to become part of our permanent digital collections.
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Engaging the Academic Community: Library as Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Librarian, Digital Services Development
Photo credit: © Jeff Goldberg - ESTO
2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?
#DHHILL on Instagram
CommunityVoices
1175+ photographers
2900+ images
Battle
Social
Popularity Algorithm
RESPONSIVE DESIGN
Blending Online/Offline Community
ARCHIVING REACTIONS
USAGE OVER 10 MONTHS
2900+ images7560+ "likes"
70,000+ "battles"34,000+ visits
221,000+ pageviews1000+ donor agreements
2 objections
For other Instagram users to see my picture: 83%
To contribute a picture to the NC State archives: 75%
I wanted to win the iPad Mini: 58%
To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50%
Other: 25%
WHY DID PEOPLE PARTICIPATE?
https://github.com/NCSU-Libraries/lentil
OPEN SOURCE Code: lentil
go.ncsu.edu/myhuntMike Nutt | [email protected] | @splendidmike
Jason Casden | [email protected] | @cazzerson
![Listening to, Engaging with and Caring for Customers with Social Storytelling - Adam Brown [Energy Digital Summit 2015]](https://img.pdfslide.us/doc/110x75/58a5e7661a28abd14d8b6f67/listening-to-engaging-with-and-caring-for-customers-with-social-storytelling.jpg)
