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Identify the global hot spots and the advancing technologies, which vertical markets will provide the best opportunity, what is the latest trend in the Smart Homes market? What are the biggest threats to BACS? Is Energy Storage a viable solution. Are the Americas set for further growth?
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Energy and Smart
Building Technology
Market Trends
Jeremy Towler
Senior Manager
Energy and Smart
Technologies
January 2014
Trends for Smart Buildings
3 Excellence in Market Intelligence
US$2 billion North American
Smart Homes Market
Smart Homes
Home Energy Management
Intelligent Residential
Environmental Controls
Smart Homes Market
3
96%
3% 1%
0 5 10 15 20 25 30 35
Assisted homes
Zero/low energy homes
Mid-range apartments
Hotels
Mid-range houses
Luxury apartments
Other commercial buildings
Luxury villas
.
New study
published
Oct. 2013 % Share of Market
4 Excellence in Market Intelligence
Only limited
overlap of suppliers
in Smart Homes
market in
Europe and
North
America
The Smart Homes Market is Comparatively Regionalised
4
Europe1
• ABB Busch Jaeger
• Hager/Berker
• Gira
• Siemens
• Schneider Electric /
Merten
• Jung
• Niko
North America2
• Savant
• Leviton (incl. HAI)
• 4Home (Motorola)
• AMX
• Elan
• 2Gig (Linear)
• RTI
1 Source: BSRIA Smart Homes Europe 2013 2 Source: BSRIA Smart Homes Reports 2013
April 2013: Honda
USA launched Smart Home US, incl.
Energy Management System and
direct vehicle charging from PV power.
- Already on sale in Japan.
• Crestron
• Control4
• Legrand
(incl.
Wattstopper)
• Lutron
Jan. 2014:
Google acquires Nest Labs
- new Smart Home player? New study
published
Oct. 2013
5 Excellence in Market Intelligence
BEMS
Room Control
Fire & Security
System Integration in Residential and in Commercial
CHP Storage Gas
HEMS
6 Excellence in Market Intelligence
US$7.3 billion North American Commercial
Building Automation and Controls Market
6
CAGR 2.8% CAGR 4% (2014-18)
New study
published
Dec. 2013
7 Excellence in Market Intelligence
Threats and Opportunities in BACS* Market
Multiple technologies and
companies are expected to move
into the growing BACS space
7
* Building Automation and Controls Systems
** Energy Management Systems
Quarterly
updating
service
8 Excellence in Market Intelligence
Energy retrofit and Performance Contracting
On-site generation Energy
Procurement
Demand side
Supply side
EPC 2013 ≈ $ 5.6 bn
Set back in 2012
North America
Started to re-bound in 2013
EPC is still for MUSH market
Smaller scale projects with
Private sector
PACE, uptake in private sector
New finance model for private sector
New entrants from construction
Water metering and transport
EPC is an engine to create
capital for deferred upgrade
Building envelope
Big data / information platform
On-going service support
Incentive on on-site
generation / renewables
Market size $1 bn
3-4% annual growth
Low gas price opens CHP market
Clients want resilience in power supply
Incentive from states and utilities
Education and govt. sectors are bundling retrofit
and procurement service
Highly fragmented
market
Various contract type:
- Fixed fee - Flexible monthly fee - Even No fee!!
North American Energy Services Market
New study
published
Feb. 2014
9 Excellence in Market Intelligence
Energy Services Market
Energy
Performance
Contracting
Energy Retrofit Energy Procurement
Services
Main Players – NAM Energy Services Market
• Johnson Controls
• Ameresco
• Siemens.
• Honeywell
• McKinstry.
• Schneider Electric.
• Chevron Energy Services
+ Lots of local contractors. E.g.
• Brewer Garret (Ohio only)
• GRP (Wisconsin and Illinois only)
• Energair (Quebec only)
• ECG Engineering (East coast,
some States)
New study
published
Feb. 2014
10 Excellence in Market Intelligence
Energy Storage Market Expected to Grow Rapidly
10
Thermal store
Pumped hydro
Flywheel
Medium scale
battery
Compressed air Power to Gas
Liquefied air Large scale
battery
• Global emerging electricity storage market will see
rapid growth:
• $ 21bn by 2020 (CAGR 34%)
• $ 62bn by 3030 (CAGR 11%)
• Grid scale storage will have the largest share
followed by the storage for building applications.
11
Primary Lines of Business of BEMS Suppliers
Building Automation
Controls
• Cylon Controls
• Distech
• Honeywell / Tridum
• Johnson Controls
• Priva
• Schneider Electric
• Siemens
• Trane
Energy Services
• Comverge
• Elster Group SE
• Gridpoint, Inc
Energy Management
Software
• BuildingIQ
• C3 Energy
• Cimetrics
• Eaton Corporation
Plc
• Ecova, Inc
• EnerNOC
• Hara Software, Inc
(Verisae)
• Pulse Energy
• SkyFoundry IT Corporate
• CA Technologies
• IBM
• SAP
Property Management
• Jones Lang LaSalle
Electrical Appliances
• General Electric
Company
Building Insulation
Solutions
• Serious Energy
• Building Energy Management
Solution providers range from
major Building Automation
companies and IT corporates,
to specialist energy
management software
suppliers.
• Specialists in related areas
(Property Management,
Building Insulation etc.) have
also had some success.
[
12 Excellence in Market Intelligence
Convergence of Smart Technologies:
Towards The Internet of Everything
12
Data Communications
Smart Devices /
Appliances
Smart Buildings Smart Cities
Energy
Smart Buildings will ideally exist within Smart Cities.
“Smart devices and appliances” will communicate with each other, with buildings and with the wider city.
All supported by the essential twin backbones of:
- Data communications – where speed, reliability and security are key
- Energy supply – needs to be reliable, economically viable, and to meet environmental objectives.
New study
published
Jan. 2014
13 Excellence in Market Intelligence
The Path to a Smart Future
13
While smart technology is converging, the different levels of activity are still predominantly
driven and led by a different group of organisations.
Smart Commercial Buildings
1. Global building automation companies
2. Suppliers of “intelligent” HVAC
3. Energy Management Service Companies
Smart Homes
1. Local & regional suppliers
2. Utility companies
Smart Grid
1. Utilities
2. Energy management
services
3. Building Automation
Smart City
1. Local government
2. Utilities
3. Transport / Automotive
Given the complexity,
the process of creation
and organisation is likely
to be collaborative.
Smart Devices
1. Device manufacturers
2. Software suppliers
3. Smart appliance
manufacturers
Smart Government
1. Regional and national
authorities
2. Consultancies
3. Software Analytics
Moving from the
specific to the more
general, the
interpersonal and
organisational
aspects become
more central.
New study
published
Jan. 2014
14 Excellence in Market Intelligence
Timescales
14
2013 - smart technologies either established or beginning to emerge.
Broadly, the more complex and ‘larger scale’ areas of smart technology are taking longer to take shape.
Over time, these technologies and capabilities will become more commoditised.
Smart Meters
Smart Cities
Smart Grid
Building Automation
Smart Government
Smart Appliances
Smart Devices
A
Converged
Smart
World
New study
published
Jan. 2014
Excellence in Market Intelligence 15
New North American Study – “MSNAv2”
• BSRIA conducted original 2010 Market Sizing North America
(MSNA) for CABA IIBC
• MSNAv2 comprises a full update of 2010 study including
competitor and supply chain analysis for: • Building Automation and Control Systems (BACS)
• Lighting Control Systems
• Fire Detection and Alarm Systems
• Electronic Security Systems (CCTV/Video, Access Control, Intruder
Alarm)
• Convergence
• Including Executive Summary
• Will also report on threats to the BACS business, including: • New DX AC entrants
• Increasing sophistication of AC and heating controls
• VRF systems equipped with own controls and energy management
functionality
• New developments in smart homes and communicating room
controllers.
• Honeywell, Johnson, Schneider, Siemens, Overhead Door
Corporation, UTC already signed up
• Sponsors also receive a free copy of original MSNA 2010 study
BSRIA’s 2010 Market
Sizing North America
(MSNA) study.
Sponsors
sought!
16 Excellence in Market Intelligence
Thank you!
16
Jeremy Towler BBA (GSBA Zurich).
Betriebsoekonom dipl. oek.
Senior Manager
Energy and Smart Technologies
Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH
D : +44 (0)1344 465573 F : +44 (0)1344 465626
M : +44 (0)77 2527 8637 E : [email protected]
W : www.bsria.co.uk