Being such an iconic figure of the film, the central photography doesn’t need the name of the film printed across it for the reader to establish the key feature of the issue because he is already such a well known face within cinema. The lighting for the photography is low key and the mise-en-scene shows the key character covered in blood and cuts so suggest action and violence in the issue.

‘MASSIVE PREVIEW SPECIAL’ works as an extra selling point for the magazine as it entices the audience by making them feel as if they are going to get exclusive information no other magazine offers.

The cover also features other straplines that include names of other films featured within. This is so that those who don’t particularly like the main feature film will still be inclined to buy the issue because it features other films they like.

The masthead is in bright red font to make it stand out to allow identification of the magazine. It works to create a brand identification as all ‘EMPIRE’ products feature the iconic red lettering.

The top of this issue features a strapline of ‘007 Nobody does it better’ in order to imply that this is one of their best issues and the potential customer would be missing out if they didn’t purchase.

Again the cover features a central piece of photography that impacts the design of the magazine cover. The character of James Bond is notoriously known for action and violence therefore the cover features bullet holes. Moreover because of the emptiness of the rest of the cover such as the bottom left side this implies to the viewer it will be an action filled issue with lost of information on James bond.

Other films are again featured on the cover of the issue to further tempt the audience to buy, by featuring key characters from each film.

The issue promotes a ‘50 years of Bond’ special on the front with the names and images of all other old James Bond characters so that collectors and dedicated fans will be inclined to purchase the issue.