Empathy Map

  • View

  • Download

Embed Size (px)


for Design Thinking Action Lab 2013

Text of Empathy Map

  • 1. Person Carolina is an employer who interview job candidates

2. Empathy Map What Carolina Say? 3. Empathy Map What Carolina Say? 4. Empathy Map What Carolina Do? review and select applicants who i find interesting to cite for an interview with me 5. Empathy Map What Carolina Think? 6. Empathy Map What Feel? 7. Problem Statement Stakeholder + Need + Insight With a short time Quick Goal-oriented Carolina needs a better way of selecting their candidates before interview With a best way to selection, Carolina save the time spent searching for a new position (need a way to) (because)