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Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.
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EMORY MEDICINE
EMORY MEDICINE - COMMUNICATIONS
EMORY MEDICI
NE
MAGAZINE
E-NEWSLETTER
PRESENTATIONSFACEBOOK
Telling the Emory Medicinestory using multiple forms of communication:
Print & web magazine
Regular e-newsletter from the dean
Social media
Presentations
Reaching audiences: students, alumni, faculty, staff, prospective students, health media, affiliated organizations
Emory Medicine Magazine
Published: January 2014 Print Distribution: 41,000 Online:
emorymedicinemagazine.emory.edu
Promotion: Campus/Clinic Racks, Email, Emory News Center, Twitter, Facebook
Winter 2014
#emorymedicine E-Newsletter
Replaces « Dean’s Letter »
Clean design Regular updates
from the Dean’s Office
« Updates and Accolades »
Timely messages
Emory Medicine Facebook Launched
Summer 2013 Almost 500 fans Engages
students, staff, faculty, alumni, prospective students
Wide range –research, faculty spotlights, images, video, articles, events, healthcare, student initiatives, AAMC, NIH, etc.
www.facebook.com/emorymedicine
Sample Facebook “Moments”
@EmoryMedicine Twitter Launched
January 2014 Over 200
followers Engages
students, faculty, media, researchers, other Emory orgs
Wide range – research discoveries, events, EM magazine, sharing others’ tweets
www.twitter.com/emorymedicine | @EmoryMedicine
Sample Twitter “Moments”