Embedding & Sustaining University 2.0

A centre of expertise in digital information management

www.ukoln.ac.uk

Embedding & Sustaining University 2.0

Brian Kelly, UKOLNUniversity of BathBath, UK, BA2 7AY

UKOLN is supported by:

http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/http://www.ukoln.ac.uk/web-focus/events/conferences/uimp-2010/

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Twitter:http://twitter.com/briankelly/http://twitter.com/ukwebfocus/

Email:[email protected]:http://ukwebfocus.wordpress.com/

Twitter:#uimpuni20

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Delicious tag: uimpuni20


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About Me

Brian Kelly:• National Web adviser to UK higher education

sector• Based at UKOLN, a national centre of expertise in

digital information management and located at the University of Bath

• Involved in Web since January 1993• 770+ blog posts since Nov 2006• Over 350 presentations given since 1997• Current area of interest include Web 2.0, Web

standards, Web preservation, Web accessibility, amplified events, …

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Author of peer-reviewed papers on:

• Web 2.0• Web

standards• Web

preservation• Web

accessibility• …


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Peer-Reviewed Papers

Peer-reviewed Papers

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My Presentations42 talks given in 2009 on Web 2.0, Web accessibility, Web preservation & standards.Note use of Web 2.0 technologies & approaches:

• RSS feeds• Geo-location data• Openness of

resources• …Talks given in 2009

Note also use of blogs, video blogs, YouTube, Twitter, …Note also use of blogs, video blogs, YouTube, Twitter, …


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About Our Funders

JISC is the core funder for UKOLN

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The Economic Context

Public sector organisations across the UK and facing cuts

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Economic ContextFurther cuts to be announced in Oct 2010


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About This TalkThe approaches behind the concept of "University 2.0" are now becoming more widely accepted. We are now seeing initial uses by the early adopters of Web 2.0 and Social Web services being adopted by mainstream users.

However the doubts and concerns which were initially raised by sceptics have not disappeared - there are legitimate concerns regarding the sustainability of Social Web services, the risks of changes to terms and conditions provided by commercial providers of services, the dangers of lock-in and possible difficulties in migrating content, services and communities to other environments as well as a variety of legal risks. Such concerns are becoming even more relevant in the context of the global economic crisis and the possibilities that services used to support University 2.0 may not be economically viable.

In this talk Brian Kelly, a national Web adviser to the UK's higher education community will describe approaches to ensuring the long-term sustainability of institutional use of the Social Web services, technologies and approaches which underpins University 2.0.

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About This Talk

This talk:• Provides a brief summary of Web 2.0 and the

Social Web with some examples of its use• Describes barriers to the successful deployment

of Web 2.0 in higher education• Looks at ways of overcoming such barriers

Acknowledging the barriers Risk assessment and risk management Cultural change …

• Outlines a framework for embedding & sustainability

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Advocacy to Embedding Is this elearning 2.0?

See http://www.youtube.com/watch?v=qMPgAnkpzOs


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Sustainable House of Cards

The sustainable House of Cards – see http://www.youtube.com/watch?v=4ESW91ieIcc


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University 2.0 & Talk 2.0University 2.0 can be regarded as:

• User-focused: encourages user participation• Trusts users: who will often wish to do good• Always beta: experimental; willing to take risks

& learn from them

This talk:• Aims to employ University 2.0 approaches:

• Trusing users• User-generated content

• Use:• #uimpuni20 Twitter hashtag for comments • #que Twitter hashtag for questions• #humor Twitter hashtag for jokes

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Virtual Twitter Protocol

For those who aren´t Twitter users (and those who are)

Twitter MemoAbout (#) #uimpuni20

Comments (#) #que

To (@)

About (@)

Message


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CLEX ReportCommittee of Inquiry into the Changing Learner Experience (CLEX):

• Report on “Higher Education in a Web 2.0 World” report published May 2009

• Chaired by Sir David Melville, VC of Kent University

Recommendations that:

• “JISC continues to develop a research and support programme into the use of Web 2.0 for all aspects of university business”

• “JISC works with the HE funding bodies and Universities UK to explore issues and practice in the development of new business models that exploit Web 2.0 technologies”

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“No new insights but senior management endorsement of our work in promoting and exploiting the potential of Web 2.0 & the Social Web in HE”


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If Web 2.0 Changes Everything

“If Web 2.0 changes everything, I see no reason why that doesn’t apply as much to professional bodies and universities as it does to high street bookshops”

Andy Powell, eFoundations blog, May 2009

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But how might Web 2.0 change everything?


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Web 2.0 and Change

Network as the platform: Outsourcing IT

Social networks: FB, social sharing, …

Out-sourced digital identity: Who provides it?

New modes of learning: Social, informal learning, …

New modes of research: Social research, …

Reluctance to travel: Environmental issues

Lack of funding: Economic issues

Always beta: Continual change

Generational changes: “Google generation”

Blogs, wikis, social sharing, …: Technologies

Syndication technologies: Breaking down silos

Mobile access &always connected: Mobile learning16


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University 2.0

Out-sourced provision of technologies


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Social Networks

Focus on individual, not the institution18


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The mobile Webv

Mobile Web

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http://www.flickr.com/photos/plantronicsgermany/4540851506/in/faves-36330829924@N01/

Phone as the students’ learning interface


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Doing things differently

http://www.flickr.com/photos/mindfieldz/3765671625/

Innovation


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Community?

http://www.flickr.com/photos/reedsturtevant/4288406572/http://www.flickr.com/photos/stevenwarburton/3209461104/


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Openness?

http://www.flickr.com/photos/gauri_lama/3039881498/


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Linked Data?

http://www.flickr.com/photos/reedsturtevant/4288406572/


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Remote & Amplified Events?Must lectures only exist only in physical places at a fixed time?

http://www.flickr.com/photos/mindfieldz/3778121935/


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http://www.flickr.com/photos/milesbanbery/2692502643/

Can we find a way out?


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Twitter WWT Protocol

Your turn. You have:• Written some notes containing a #eureka

moment, #humor or #que

Now:• Take your note and walk to someone you

don´t know well• Show them your notes & agree on the

best• Grab the microphone and talk


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The Persistence of Memory by Salvadore Dali. How can we improve our understanding & recollection of events?


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What Did @Piscitelli Say

Briefly reflect on:• What Alejandro Piscitelli said on Monday• The impact he had on you• The things you disagreed with

Here are my thoughts:• We are living in a post-Google world. Education

needs to recognise this!• Universities has always been in crisis. We can

adapt :-)• Education & learning is a mashup - taking

multiple ideas and using them in new ways. We must have the right to remix


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My ThoughtsHere are my thoughts:

• We are living in a post-Google world. Education needs to recognise this!

• Universities has always been in crisis. We can adapt :-)

• Education & learning is a mashup - taking multiple ideas and using them in new ways. We must have the right to remix

• Web 2.0 can go wrong, such as loss of many Facebook pages. Web 2.0 is therefore risky. Should Universities take such risks?

• Web 2.0 is about the privatisation of learning by large media companies. AVoid at all costs!!!

My thoughts (or not!) Alejandro doesn´t own the thoughts, the interpreatuons, the misinterpretations, ...


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What He Said

See http://www.rsc-ne-scotland.org.uk/mashe/ititle/v/id/14762814/


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Web2MemeMap, Tim O’Reilly, 2005

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & wikis Social networking Social tagging

(folksonomies)• Trust and openness

Characteristics Of Web 2.0

• Network as platform• Always beta• Clean URIs• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & wikis Social networking Social tagging

(folksonomies)• Trust and openness

Web 2.0

What Is Web 2.0?

Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”

Web

2.0


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University 2.0Web 2.0 University (2.0)

Architecture of participation

Expectation of students as active learners, not passive consumers. Universities as democratic institutions.

Trust and openness

Giving responsibilities to students & staff. Academic freedom. Less of a managerial cultural than in other public sector organisations.

Network as platform

???Subject as the platform, not the institution. But more of a challenge (outsourcing as a threat)

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Benefits of University 2.0

Delivery Mechanisms (“network as platform”):• Global outreach: maximise engagement with and

impact of ideas• Outsourced services: allowing organisations to

focus on their strengths• Exploits infrastructure: standards (e.g. RSS) &

services (Google, Amazon, Twitter, ..) in place

User Benefits:• Users no longer passive consumers of content• User can create and comment on content• Use services they’ll encounter when they leave• Social Web enhances collaborative learning &

research


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What’s Happening in the UK?

UKOLN’s Institutional Web Management Workshop (IWMW) :

• 3-day event held annually since 1997

• Attracts ~170-200 participants

• Mixture of plenary talks, parallel workshop sessions, barcamps, …

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What ‘University 2.0’ topics did Web managers discuss at IWMW 2010 held at the University of Sheffield on 12-14 July?


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Sheffield Made Us Video

http://iwmw.ukoln.ac.uk/iwmw2010/sessions/stanley/

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Mobile Web

Bristol University’s Campus Assistant project

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Access to University information about events, timetable, etc. and third party information about bus timetables, etc. using the student’s personal device

The future might include Augmented Reality


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Disaster Planning

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Talk by Jeremy Speller, UCL on “It's all gone horribly wrong: disaster communication in a crisis”“Wordpress can be used to push information to other services”


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Use of Social Networks‘Follow Us On Twitter… Join Our Facebook Group’ parallel session facilitated by Joanna Blackburn, University of Salford

Explored opportunities provided by Social Web, associated risks & ways of addressing risks

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Video summary of session available on IWMW 2010 blog


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Mashups

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Video summary of session available on IWMW 2010 blog

‘FlashMash or "Flash, I love you, but we only have 90 minutes to build a mashup’ parallel session facilitated by Owen Stephens

Hands-on session with participants trying to build a mashup which merges two or more sets of information available on the Web


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Video StreamingIWMW 20010 was an ‘amplified event’:• Live video

streaming• Official event

Twitterer• Access to

videos after event

• …

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Videos of talks still available, showing speaker and screen display


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IWMW 2010 Blog

The IWMW 2010 blog was used to:• Advertise the event and the talks• Provide summaries of the sessions• Publish interviews with participants

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Summaries of talks published on event log


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Social Networks

Buddypress social network provided in hosted Wordpress blog

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BuddyPress social network provided on event blog


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Reuse of Slides

Where possible slides were hosted on Slideshare which allowed them to be easily embedded elsewhere

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IWMW10 Event Amplification

Amplified event is an:

“event in which talks & discussions are 'amplified' through use of networked technologies in order to extend the reach of the event deliberations”

The IWMW 2010 event amplification used:•Video stream•Twitter back channel•Slideshare

We stated we would “treat the remote audience as first-class citizens”

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Online BarcampBarcamp: user generated conference, open, participatory workshop events, whose content is provided by participants

But what about the online audience?

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Review of online barcamp available on IWMW 2010 blog


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Twitter StatisticsSummarizr service used to provide statistics based on #iwmw10 tweets stored in Twapper Keeper archive.

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Longer session but also controversial (MS Sharepoint)


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Remote UsageSummarizr service updated shortly before event to provide summary of geo-located tweets

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Number of geo-located tweets: 331 (~9%)199 geo-located tweets outside Sheffield

Note relatively low no. of geo-located tweets possibly due to:

• Usability issues• Privacy concerns• Battery life• …


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ReviewWe have seen:

• Uses of Web 2.0 highlighted at a national event• Uses of Web 2.0 to support an event

Highlights of work you will be familiar with (?)

But:• What of the risks?• Are the approaches sustainable?• Do they provide a good ROI?• Will users use the services?• What evidence do we have to justify assertions?• ….

There’s a need for a framework to assist in selection of appropriate services 49


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Use of Social Networks

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BuddyPress social network for IWMW 2010 was little used


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A Sceptic’s View• “People won’t use Social Web services –

Social Web is for trivial personal uses”• “The services aren’t sustainable”• “What about privacy, data protection?”• “What about copyright infringements and

other legal concerns?”• “I don’t want my data trapped in such

services?”• “We’ve no money We need to focus on

core activities”

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Reshaping Gartner Curve

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ChasmFailure to go beyond developers & early adoptersNeed for:

• Advocacy• Listening to users• …

This talk looks at approaches for avoiding the chasm and shaping the curve

This talk looks at approaches for avoiding the chasm and shaping the curve


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Need For Advocacy

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RIN Report gives two barriers to uptake of Web 2.0:

• Lack of clarity around benefits

• Concerns about quality & trust

Recommends:• Raising awareness of

tools & services• Publicising examples

of successful uses & good practices


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Do You Have Examples?

Your advocacy. Can you:• Provide evidence of, say, effective use of

Twitter?

If so have you:• Publicised such examples?• Invited feedback and comments?

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Evidence of Twitter’s Benefits

Keynote talk at OZeWAI 2009 conference given in Melbourne in January 2009

Afterwards two tweets received:

“@briankelly enjoyed your presentation this morning about a holistic approach to accessibility #ozewai”

“@briankelly Fantastic talk this morning, I will come up and say hi at lunch ;)“.

This led to:•Discussions at conference•Awareness of how their expertise complement mine•Their contributions to a subsequent peer-reviewed paper

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Evidence of Twitter’s Benefits

Blog post on “It Started With A Tweet”:• Tweet received from @slewth• Looked at her Twitter profile • Followed link to her blog• Similar interests so made contact

which led to joint paper

Follow-up post on “You Have 45 Second To Make An Impression” described how paper won prize at W4A 2010 conference

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Examples of evidence of how Twitter can develop professional networks which can lead to tangible research benefits


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Advocacy & Listening - Example

Twitter:• Liked by many early

adopters• Need to explain its

potential to others• Need to understand

& address concernsApproach taken:

• Blogs posts• Listening to

responses• Briefing documents• Monitoring reactions


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Those who are most willing to(a) share details of other’s ideas (b) share their own ideas

may be Belbin “resource investigators” &“plants”“I agree that a Plant/Resource Investigator combo is

perfect for the stereotypical blog author”“Social Web tools are perhaps more readily adopted by

individuals with certain characteristics than other”

But It May Not Be For Everyone

Should everyone:• Give talks• Write papers• Write software

If not, should we expect everyone to use social media?

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What Do You Use?

What Web 2.0 tools do you use regularly?• Blogs (reading)• Blogs (writing)• Twitter• Wikis (Wikipedia)

What other Web 2.0 aspects do you use?• Creative Commons for your materials• Commenting on other people’s blogs• Allowing your content to be syndicated

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Evidence of Perceived Barriers

Series of Web 2.0 workshops has provided evidence of the barriers to effective use of Web 2.0 services

Series of Web 2.0 workshops has provided evidence of the barriers to effective use of Web 2.0 services


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The Barriers

Barriers

Sustainability of services

Data lock-in

Data protection, privacy, …

Personalconcerns

Lack of interest: colleagues

Costs

Accessibility

Difficulties in selection

Inappropriate content

Does it deliver expected benefits?

Lack of interest: users

Lack of expertise


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What Barriers Have You Found?

Have you:• Used services which disappeared?• Used services which changes their T&Cs?• Had difficulties in getting your data out?• Had difficulties and had no Help Desk to

provide support?• Forgot the service’s username /

password?• Worried about information, photos, … of

you on Social Web services?• …

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Need to monitor small signals which may greater significance later

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The Barriers Are Real!

Personal example using Squirl.info:

• A record of books I’ve read (data gathered from Amazon)

• Amazon interface broke in Feb 2008

• But there is an export function …

• … which is broken

• Others have complainedMy data was exportable via RSS but (a) how

usable is this and (b) how obvious is this solution?

My data was exportable via RSS but (a) how usable is this and (b) how obvious is this solution?

Barriers


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Changes to T&CNing Social Network used to support IWMW 2008

Withdrawal of free service announced in 2010

Service withdrawn in August

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To continue using Ning, you must select a plan by August 20, 2010. Plans start at just $2.95/month ...


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Lest You Forget

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If you ignore your social network it may attract spam comments


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Privacy, Data Protection, …

Digital cameras, mobile photos, camcorders, … are increasing volume of photos / videos being taken and being published online.

But what about issues such as:

• Privacy• Data protection• Confidentiality• …

Barriers


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Inappropriate Content

Inappropriate content might include:

• Spam comments on blogs

• Pornography• Misleading

information• Illegal content• …

Barriers

Over 250,000 spam comments submitted to the UK Web focus blog from Nov 2006 – June 2008

Over 250,000 spam comments submitted to the UK Web focus blog from Nov 2006 – June 2008


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Beware The IT Fundamentalists

We need to avoid simplistic solutions to the complexities:

• Open Standards Fundamentalist: we just need XML

• Open Source Fundamentalist: we just need Linux

• Vendor Fundamentalist: we must use next version of our enterprise system (and you must fit in with this)

• Accessibility Fundamentalist: we must do WAI WCAG 1.0

• User Fundamentalist: must do whatever users want

• Legal Fundamentalist: it breaches copyright, …

• Ownership Fundamentalist: must own everything we use

• Perfectionist: It doesn't do everything, so we'll do nothing

• Simplistic Developer: I've developed a perfect solution – I don't care if it doesn't run in the real world

• Web 2.0: It’s new; its cool!

Barriers


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Addressing Barriers

How do we address such barriers:• Ignore them and take risks• Refuse to engage with Web 2.0

Or adopt a balanced approach: Assess and manage risks Staff development New media literacy / Transliteracy Evidence-based policy-making Clarification of purposes of services Re-interpretation Sharing solutions Clarification of responsibilities

Possible Solutions

Embedding & Sustainabilityframework


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Interoperability Issues

What happens if Social Web services host your data and:• You can’t get the data back out?• You only get the unstructured or poor quality data

back out?• You can’t get the comments, annotations, tags out?

There’s a need to:• Ensure data export capabilities or• Upload data from an alternative managed sources• Understand limitations of data export / import and

make plans around limitations• Perhaps accept limitations

Possible Solutions


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Blog Case Study (1a)

UKOLN blogs hosted in The Cloud:

• UK Web Focus• Rambling of a

Remote Worker• JISC PoWR• JISC SUETr • …

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Project blogs

Personal professional blogs

Managed cessation of JISC PoWR blog

See “Approaches to archiving professional blogs hosted in the cloud” iPres 2010 paper


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Blog Case Study (1b)Processes:

• Announcement on impending freeze

• Removal of dynamic widgets (e.g. live Twitter feeds)

• Analysis & publication of statistics

• Closure post• XML dump taken

(for possible migration)

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Blog Case Study 2 IWMW 2009 Blog

The IWMW 2009 event blog:• Also frozen• Policies

described• Statistics

provided • Links to

resources provided

• Links to future events maintained

• Dynamic widget remove77


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Social Network Case StudyNing used to host IWMW 2008 event social network

Email received on 16 Aug 2010 with 5 days notice of closure

Actions:• WinHTTrack used

to mirror resource• Summary of usage

to be documented (little use)

• Local copy then to be deleted

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Slideshare – OK so Far?

What happens to your slides if Slideshare disappears?Approach taken to risk of loss of access mechanism:

• Master copy held on managed environment• Info on master on title slide and metadata• CC licence & download available – many copies


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Is Remote The Problem?We’ve seen:

• Remote services which are lost• Remote services which change their terms and

conditions

We’ve also seen the effort needed to main content :• Remove spam• Manage access• Migrate content

Do we conclude:• Remote service may have demonstrated value• Now need to implement services in-house?

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The Individual’s Blog (1)Auricle blog:

• Launched at Bath Uni in Jan 2004 by head of e-learning team, Bath

• High profile & public visibility by early adopter & evangelist

Today:• It’s disappeared

from Bath Web site• Lost after evangelist

left, new staff arrive, new priorities, concerns over security, …


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The Individual’s Blog (2)Auricle reborn:

• Further Google revealed the blog has been reborn

• New domain (www.auricle.org/)

• New engine (Wordpress) & look and feel (but old engine still available)

• New content being added

• Old content still accessible

Preservation is helped by:• Continued access• Motivated & skilled

owners


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Being RealisticOptions in light of the credit crunch:

• Let’s build up an empire now which will be embarrassing to close down

• Let’s use issues of ownership, stability, privacy, … to stifle discussion of 3rd party solutions

• Let’s explore a blended approach (a 3rd way?)


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The Pilot was a Success …Following a very successful pilot project the JANET Collaborate prototype site will shortly be retired.

…

This retirement has come about as a result of difficulties in maintaining the prototype beyond its intended lifetime. We are now looking at how to add the functionality into the JANET service portfolio in order to provide an improved feature set based on the requirements gathered in the pilot.

We understand that some fans of the prototype site may be disappointed by this news. We apologise for this and at the same time thank all the users of the prototype for their strong, enthusiastic support during the pilot.

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Managed External Services

We’re seeing greater take-up of email in the cloud

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Cloud computing - Hope or Hype?, From A Distance blog, 4 Nov 2009, Chris Sexton

Discussions about managed cloud services now mainstream


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Photo from Guardian Online

3 July 2010X


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The 1 – 9 – 90 ChallengeParticipation Inequality: Encouraging More Users to

Contribute In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. (Jakob Neilson, Oct 2006)

Potential Benefits:• Globalisation• Cross-fertilisation• Unexpected benefits• Maximising impact

Potential Dangers:• Globalisation• Mono-culture• Unexpected dangers• Loss of impact

We need to accept that Cloud Services will play an important role in higher education

We need to accept that Cloud Services will play an important role in higher education


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Re-interpreting AccessibilityWeb 2.0 services may not comply with WCAG 1.0 accessibility guidelines:

• But many Web 1.0 sites fail to comply too• The guidelines themselves are flawed

We can:• Make use of WCAG 2.0 guidelines (much better)• Seek to address the accessibility of the purposes

of the digital services, rather than the digital resources themselves: Blended accessibility for blended learning Holistic accessibility See papers of Accessibility 2.0, Holistic

Accessibility, …


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Just-In-Time AccessibilityAmplified events:

• Enhance accessibility for those who may find travel to events difficult

• May be regarded as infringing WCAG accessibility guidelines

Our approaches:• Using “reasonable

measures” required in legislation

• Exploiting technical innovations e.g. iTitle Twitter captions

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Sustainability Framework

Proposed sustainability framework

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Policies

Institutional policies:• Determined by governance model

Influenced by:• Organisational culture• Discipline cultures (e.g. arts vs sciences)• Wider issues (e.g. economic factors,

political factors, local & regional factors, …)

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Implications:• One size doesn’t fit all• Importance flexibility & of change control

Policies


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Experience at Croydon Council illustrates the need for lightweight and flexible policies

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Lightweight Policies

Mosman Council provides an example of a lightweight policy for Twitter

Policies


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Social Media Policy

Essex University have recently announced their social media policy

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The accompanying advice supports developments of best practices


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Risks and IWMW 2006

Risk assessment approach initially developed for IWMW 2006

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Risk Management


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Risks and IWMW 2006

Summary of the risks

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Risk Management


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Risks and IWMW 2006

There are also risks in doing nothing

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Risk Management


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Copyright Risks

R = A x B x C x Dwhere

R is the financial risk;

A is the chances that what has been done is infringement;

B is the chances that the copyright owner becomes aware of such infringement;

C is the chances that having become aware, the owner sues;

D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action.

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Note this is a device aimed at providing a new way of looking at copyright issuesNote this is a device aimed at providing a new way of looking at copyright issues


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Legal RisksFactors to bear in mind:

• Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes.

• Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings.

• Is there any track record of the contributor ignoring legal niceties in the past?

• Is there any track record of a particular third party having complained before?

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Reducing the Legal RisksApproaches:

• Have clear and robust notice and take down policies

• Have procedures with a clear address given for complaints

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Example from JORUM Procedures to Deal with Queries, Alerts and Complaints

Example from JORUM Procedures to Deal with Queries, Alerts and Complaints


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Biases

Subjective factors

Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference

IntendedPurpose

Benefits

Risks

Missed Opps.

Costs

• Sharing experiences

• Learning from successes& failures

• Tackling biases• …

• Application to existing services

• Application to in-house development

• …

RiskMInimisation

Evidence


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Using The Framework

Organisational Fb Page

Use of approach in two scenarios: use of Twitter & FacebookUse of approach in two scenarios: use of Twitter & Facebook

IntendedPurpose

Benefits

Risks

Missed Opps.

Costs

RiskMInimisation

Evidence

Marketing events,…

Large audiences

Ownership, privacy, lock-in, effort

Marketing opportunities

Low?

Workflow

Twitter for individuals

Community support

Rapid feedback

Org. brand

Policies

Low?

Marketing, community


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“When The Axeman Cometh”

Questions senior managers may be asking:• What third party services are being used

across the institution?• What are the risks to the institution if

services are not sustainable?• How should such risks be minimised?

How should we respond?

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The Audit

Memo

From: Pro VC

To: Heads of departments

Following the news of the loss of services hosted at MicroScape at the XYZ University demise heads of department are required to provide:

• An audit of use of third party services • A summary of associated risks• A description of risk management strategies

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Openness?

http://www.flickr.com/photos/gauri_lama/3039881498/


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Openness & Risk-Taking

Government to cut public sector funding by 20-40%

How should we respond:• Sharing our experiences in order to avoid

duplication & learn from mistakes (“all bugs shallow to many eyes”)

• Thinking globally (or nationally) whilst acting locally

• Open as the default

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Avoiding DuplicationVarious

reports commissioned

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Senior managers perspective

Technical perspective Domain perspective

User perspectiveService Provider’s perspective


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Duplication Across HEIsNeed to minimise duplication of effort at institutional level

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How many Social Web policy documents will be produced across the 160+ UK HEIs?

Need to avoid unnecessary replication of effort


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Need To Create & Share Content

Is it realistic to ask for:• 1 blog post per month on completed and

planned activities?• 1 post per week?

Can we build up a shared knowledge base:• 160 universities x 2 contributors / team x

52 weeks = 16,640 posts / year

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Questions• Are support departments (Web teams, IT Services,

Library, …) failing to share?• Is tax-payers money funding unnecessary

duplication?


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Ease of Access

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Why isn’t focussed UK HE content more easily accessed within sector? Work to support better access to Web team blogs starting shortly


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Academic Library ExampleSearch across UK HE Library Web sites

• Implemented to support specific project

• Bottom-up, not top down

• Documented on Tony Hirst’s blog

• Not widely known

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Mobile interface. Also find links to ‘my’ organisation


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Where’s The Content?Need to encourage more writing & sharing resources, ideas & plans.

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“Frances is right - why not think nationally? There are so many variations of services provided by public libraries depending on each local authority. There's no consistency, and little joined up thinking.”

Also true of Universities?

Threats to UK Public Libraries


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Sustainability FrameworkStepping back and seeing the bigger picture

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Advocacy• Engaging with

early adopters• Supporting early

mainstream users

• Listening to concerns

• Refining uses & advocacy

• Openness of advocacy

• …

Embedding Sustaining• Gained evidence of

value• Supporting

mainstream users• Observing patterns

of emerging best practices

• Documenting risks assessments

• Openness of embedding processes

• …

• Using the evidence

• Encouraging late mainstream users

• Implementing risk management

• Openness of sustainability processes

• …


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Conclusions

To conclude:• Web 2.0 and University 2.0 can deliver

tangible benefits• But there are risks• And there are risks in doing nothing or

sticking with existing approaches• The risks need to be assessed &

managed• Key aspect of University 2.0 is openness,

not technology


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The future is exciting - but organisations will need to address the challenges.

Conclusions

Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip


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Questions

Any questions