Elsevier information 2012

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66

ElsevierElsevier Media: Elsevier, Beurs.nl and Beleggers Belangen



ElsevierElsevier Weekly Elsevier Special Edition Elsevier ‘In Memory of’

Elsevier STIJL Women’s Fashion Elsevier STIJL Men’s Fashion Elsevier website

Elsevier iPhone Elsevier iPadElsevier Mobile

Elsevier Newsletter


Elsevier

Elsevier offers communication possibilities with high educated and wealthy target groups. Through the weekly magazine Elsevier and Elsevier STIJL, the website elsevier.nl, the e-newsletters and elsevier mobile.

General interest: weekly magazine - Elsevier

Special interest: 5 editions a year - Elsevier STIJL

Special editions

Actuality and interaction: newsletters and website - www.elsevier.nl

Elsevier mobile: latest news elsevier.nl on your mobile, PDA or blackberry


Print titles | Elsevier & Elsevier STIJL

Frequency: weekly

Publication date Elsevier STIJL 2012

Elsevier STIJL Women’s Fashion 25.02.2012Elsevier STIJL Men’s Fashion 17.03.2012Elsevier STIJL Women’s Fashion 25.08.2012Elsevier STIJL Men’s Fashion 15.09.2012Elsevier STIJL Luxury goods & gifts 17.11.2012

Total circulation: 122,600 copiesSource: HOI, 2nd quarter of 2011

Average reach: 714,400 men and womenSource: NOM Print Monitor 2010-II 2011-I

Average reach: 65,300 decision makersSource: DMS 2011

Frequency Elsevier STIJL: 5x a year


1/1 page F.C.: € 14,087

1/1 page F.C.: € 14,087


**Interesting Umfeld and surroundingsto advertise within.

**Sector specific advertising.

Frequency: 2 editions in 2011

Specials within Elsevier magazine

Best Schools 14-01-2012Top 100 Artists 12-05-2012Health ABC 26-05-2012Who is earning what salary? 02-06-2012Best Jobs 09-06-2012Best Municipalities 30-06-2012Best Studies 29-09-2012Best Hospitals 20-10-2012Drugs 01-12-2012Christmas Edition 15-12-2012


1/1 page FC: € 14,087


Frequency: 8 editions in 2012

Total circulation: 25,000 copiesodd copy sales

Elsevier Special Editions & In Memory of

Elsevier ‘In Memory of’. Examples of 2011editions: Ronald Reagan, Fortuyn

Elsevier Special Editions in 2012:

Top Recipes/ International cooking: 05-05-2012 &29-09-2012

Estates: 28-01-2012Turkey: 25-02-2012Catholic: 31-03-2012England: 02-06-2012India: 11-08-2012Bacteria: 03-11-2012

1/1 page FC: € 5,000


Elsevier mobile applications

Elsevier iPhone

Elsevier iPad

Elsevier Mobile Elsevier.nl on your mobile phone: PDA, iPhone, G1 or Blackberry! Een unique way to communicatewith your audience.

Elsevier Mobile – average monthly reach

Pageviews: 829,475Visits: 631,906source: Admob Mobile Statistics, June 2011

Elsevier iPhone – average monthly reach

Pageviews: 581,454Unique users: 27,603source: Google Analytics, September 2011

The Elsevier iPad application each week givesyou access to the latest edition of Elsevier.In addition, the Special Editions are madeavailable to the iPad.

Elsevier iPad – average monthly reach

Pageviews: 166,825Visits: 5,024source: Google Analytics, September 2011


Elsevier Newsletters

Elsevier’s electronic newsletter draws thereaders attention to current news items andcomments and provides an overview ofarticles from the latest edition of Elsevierand Elsevier STIJL magazine.

In addition to the daily newsletter with newsand commentary, we also can offer you theweekly Elsevier STIJL newsletter.

Elsevier daily Newsletter: 114,000 subscriberssource: Tripolis, October 2011

Elsevier STIJL Newsletter: 43,000 subscriberssource: Tripolis, September 2011


Elsevier.nl – average monthly reach

Pageviews : 10,352,370Unique visitors : 1,283,207Visits : 3,075,7733.4 pages per visit

source: Webtrends March 2011

Elsevier.nl

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: NOM PRINT MONITOR 2010-II / 2011-I

Elsevier readers

61% men

39%

women

2%

17%18%19%

44%

social class 1

(high)

social class 2 social class 3 social class 4 social class 5

(low)

AVERAGE REACH ELSEVIER: 714,400 MEN AND WOMEN

53%

9%

22%

9% 6%

univ

ersi

ty/h

ighe

r

voca

tion

al

educ

atio

n

uppe

r ge

nera

l

sec.

/pre

-uni

v.

uppe

r se

cond

ary

voca

tion

al

low

er g

ener

al

seco

ndar

y

low

er s

econ

dary

voca

tion

al

SOCIODEMOGRAPHIC FIGURES

686.500

611.000

510.900

366.400

20+ years

30+ years

40+ years

50+ years

Absolute reachProfile %

Profile %Profile %

Social class Age

Sexe Level of education

RESEARCH FIGURES

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: STIR, Q2 2011

Elsevier.nl visitors

8%

27% 29%25%

11%

13-19 years 20-34 years 35-49 years 50-64 years 65+ years

61% men

39%

women

32%

17%

24%22%

4%

social class 1

(high)

social class 2 social class 3 social class 4 social class 5

(low)

AVERAGE MONTHLY REACH ELSEVIER.NL: 537,000 MEN AND WOMEN (STIR, August 2011)

42%

11%

27%

10% 9%

univ

ersi

ty/h

ighe

r

voca

tion

al

educ

atio

n

uppe

r ge

nera

l

sec.

/pre

-uni

v.

uppe

r se

cond

ary

voca

tion

al

low

er g

ener

al

seco

ndar

y

low

er s

econ

dary

voca

tion

al

Profile %

Profile % Profile %

Profile %Social class Age

Sexe Level of education

RESEARCH FIGURES

SOCIODEMOGRAPHIC FIGURES

elseviermedia.nl | [email protected] | +31 (0)20 515 96 66SOURCE: NOM STIR 2009-II 2010-I

785.200

704.600

1.034.400

637.700

585.300

724.000

829.900

333.000

505.500

high social class (W1+W2)

interested in fashion

interested in travelling

interested in cosmetics,body-care

interested in jewellery,watches

interested in cars

interested in automation,computers

interested in personalfinance

interested in investing

Elsevier+elsevier.nl

POPULATION: 13,753,000 MEN AND WOMEN / SAMPLE: 94,244

Average reach Elsevier & elsevier.nlAVERAGE REACH ELSEVIER(.NL): 1,330,200 MEN AND WOMEN

ELSEVIER: AVERAGE WEEKLY REACH / ELSEVIER.NL: AVERAGE MONTHLY REACH

RESEARCH FIGURES


28.000

43.500

31.500

39.200

52.100

50.600

39.500

49.200

45.900

gross annual income € 60,000+

executive

director, owner, main shareholder

automation, IT, system capacitymanagement (final responsibility)

general management(final responsibility)

finance (final responsibility)

Human Resources,(final responsibility)

marketing/PR(final responsibility)

purchase(final responsibility)

Elsevier+elsevier.nl (weekly reach)

SOURCE: DECISION MAKERS SURVEY 2011

Average reach Elsevier & elsevier.nlamong decision makersAVERAGE WEEKLY REACH ELSEVIER(.NL) : 80,400 DECISION MAKERS

POPULATION DMS 2011: 692,000 DECISION MAKERS / SAMPLE: 3,037

RESEARCH FIGURES


FOUNDATION DATE

CIRCULATION

READERSHIP

ELSEVIER.NL

ONLINE NEWSLETTERS

27th of October 1945

122,600 copies weekly (HOI, Q2 2011)

714,400 men and women(NPM 2010-II/2011-I)

65,300 decision makers (DMS 2011)

10,352,370 pageviews monthly1,283,207 unique visitors3,075,773 visits3.4 pages per visit (Webtrends, March 2011)

114,000 subscribers (daily)(Tripolis, October 2011)

€ 14,087.-COLOUR PAGE

Leaderboard € 45.- / MPU € 55.-CPM

Elsevier statistics

FREQUENCY Weekly - Elsevier STIJL: 5x a year


Elsevier compared withmen’s and women’s

magazinesCirculation figures,

average reach & additional reach


Circulation figures 2011-Q2


22.434

29.741

31.223

32.607

40.058

44.046

46.123

47.109

49.566

50.794

64.053

64.608

80.001

87.550

97.481

119.335

119.457

194.365

0 50.000 100.000 150.000 200.000 250.000

Esquire

Carros

Playboy

AvantGarde

FHM

Men's Health

Quote

Elegance

Nouveau

Red

Marie Claire

JAN

Elle

Beau Monde

Cosmopolitan

Elsevier

National Geographic

LINDA.

Paid circulation 2011-Q2

Source: HOI, 2nd quarter of 2011

Women’s and men’s magazines in The Netherlands


Elsevier and women’s magazinesMen and women, 25+ years,

social class 1(high) +2


Average reach: m/w, 25+ years, high social class


40.400

67.300

73.100

75.900

79.400

90.900

98.900

127.400

130.200

421.600

469.400

0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000 500.000

Avantgarde

Nouveau

Red

Elegance

Marie Claire

ELLE

JAN

Cosmopolitan

Beau Monde

Elsevier

LINDA

Target group: * men and women, 25+ years, social class 1 (high) +2

Source: NOM Print Monitor 2010-II 2011-I


Titles not measured in the survey:

Jackie, JFK, Esquire, Big Black Book, and Carros


c/1000 (reach) Elsevier & women’s magazines


€ 167,20

€ 126,30

€ 115,90

€ 112,70

€ 108,70

€ 102,60

€ 93,80

€ 85,90

€ 57,60

€ 33,40

€ 24,60

€ 0 € 20 € 40 € 60 € 80 € 100 € 120 € 140 € 160 € 180

Avantgarde

Nouveau

Marie Claire

ELLE

Elegance

Red

Cosmopolitan

JAN

Beau Monde

Elsevier

LINDA


Target group: * men and women, 25+ years, social class 1 (high) +2


Elsevier & additional reach in %


Target group: * men and women, 25 years and older, social class 1 (high) +2

1,0%2,7% 2,9%

1,5% 1,9% 2,1%

9,6%

1,7% 1,5% 1,7%

9,1%

9,1% 8,9%

9,0%9,0% 9,0%

8,0%

9,1% 9,1% 9,1%

9,4%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Elsevier Avantgarde

and Elsevier

Beau Monde

and Elsevier

Cosmopolitan

and Elsevier

Elegance and

Elsevier

ELLE and

Elsevier

JAN and

Elsevier

LINDA and

Elsevier

Marie Claire

and Elsevier

Nouveau and

Elsevier

Red and

Elsevier

Source: NOM Print Monitor 2010-I 2010-II



Elsevier and women’s magazines

Women, 25+ years,social class 1(high) +2


Average reach: women, 25+ years, high social class


30.600

47.500

55.400

61.700

63.700

68.000

76.700

94.000

105.700

149.500

315.100

0 50.000 100.000 150.000 200.000 250.000 300.000 350.000

Avantgarde

Nouveau

Elegance

Red

Marie Claire

ELLE

JAN

Cosmopolitan

Beau Monde

Elsevier

LINDA

Target group: * women, 25+ years, social class 1 (high) +2


POPULATION: 2,135,000 WOMEN / SAMPLE: 3, 703




c/1000 (reach) Elsevier & women’s magazines


€ 220,60

€ 178,90

€ 150,80

€ 148,90

€ 144,50

€ 127,20

€ 121,60

€ 110,80

€ 94,20

€ 70,90

€ 36,60

€ 0 € 50 € 100 € 150 € 200 € 250

Avantgarde

Nouveau

ELLE

Elegance

Marie Claire

Cosmopolitan

Red

JAN

Elsevier

Beau Monde

LINDA


Target group: * women, 25+ years, social class 1 (high) +2




Target group: * women, 25 years and older, social class 1 (high) +2

1,8%

4,9% 4,8%

2,6% 3,3% 3,6%

14,9%

3,0% 2,4% 3,2%

6,8%

6,6% 6,6%

6,6%6,6% 6,6%

5,5%

6,7%6,8%

6,8%

7,2%

0%

5%

10%

15%

20%

25%

Elsevier Avantgarde Beau Monde Cosmopolitan Elegance ELLE JAN LINDA Marie Claire Nouveau Red


POPULATION: 2,112,000 WOMEN / SAMPLE: 3,824


Elsevier and men’s magazines

Men and women, 25+ years, social class 1 (high) +2


Average reach: m/w, 25+ years, high social class


79.800

92.700

118.300

127.400

374.200

421.600

0 50.000 100.000 150.000 200.000 250.000 300.000 350.000 400.000 450.000

FHM

Men's Health

Playboy

Quote

National Geographic

Elsevier

Target group: * m/w, 25+ years, social class 1 (high) +2


POPULATION: 4, 787 MEN AND WOMEN / SAMPLE: 8, 051




c/1000 (reach) Elsevier & men’s magazines


€ 72,70

€ 61,40

€ 55,20

€ 53,00

€ 33,40

€ 28,40

€ 0 € 10 € 20 € 30 € 40 € 50 € 60 € 70 € 80

Playboy

FHM

Men's Health

Quote

Elsevier

National Geographic


Target group: * m/w, 25+ years, social class 1 (high) +2




Target group: * men and women, 25 years and older, social class 1 (high) +2

2,0% 2,1%

7,3%

2,8% 3,0%

9,1% 9,0%

7,8%

8,9% 8,5%

9,4%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Elsevier FHM Men's Health National Geographic Playboy Quote


POPULATION: 4,812 MEN AND WOMEN / SAMPLE: 8,257


Elsevier and men’s magazinesMen, 25+ years,

social class 1 (high) +2


Average reach: men, 25+ years, high social class


72.500

73.600

81.300

104.500

229.700

272.000

0 50.000 100.000 150.000 200.000 250.000 300.000

Men's Health

FHM

Quote

Playboy

National Geographic

Elsevier

Target group: * men, 25+ years, social class 1 (high) +2


POPULATION: 2,653,000 MEN / SAMPLE: 4,348




c/1000 (reach) Elsevier & men’s magazines


€ 83,10

€ 82,30

€ 70,50

€ 66,60

€ 51,80

€ 46,30

€ 0 € 10 € 20 € 30 € 40 € 50 € 60 € 70 € 80 € 90

Quote

Playboy

Men's Health

FHM

Elsevier

National Geographic


Target group: * men, 25+ years, social class 1 (high) +2




Target group: * men, 25 years and older, social class 1 (high) +2

3,2% 2,9%

7,8%

4,3%3,6%

10,6%10,5%

9,3%

10,3%

9,9%

11,1%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Elsevier FHM Men's Health National Geographic Playboy Quote


POPULATION: 2,700,000 MEN / SAMPLE: 4,433


Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl

Education

Elsevier information 2012