Girls Guide To Everything

By Megan,Esma,Lexi,Mia,Annabel

WHO?The app is aimed at teenage girls or younger ladies.

WHAT? If someone is struggling to do there hair, make-up or beauty tips.

WHEN?Anytime, if your about to go out for dinner or if your just sitting in with your little brother.

WHERE? Anywhere, if your at the local park, it is mostly going if your about to go to a fancy party or dinner

Why?To give you great beauty tips so you can look yore best at all times.

How we can solve it

Getting ready can be a lonely task. It would be rally helpful if you had a group of friends with you during the process to guide you on what to wear and how to wear it. Instant fashion, hair and make-up advice from the people who know you best… your friends.

Questions you might ask

How can your friends give you feedback on an outfit, hair or make-up if they are not with you?

Would that be helpful? Would an instructional video to help

you understand how to achieve a specific style help in the process?

How can your friends give you feedback on an outfit, hair or make-up if they are not with you?

A social networking aspect to the app will mean our friends can intereact with you each time you post pictures or video of your make-up, hair or outfit. They can rate each of them and give you feedback. Would that be helpful?A group of selected friends would be helpful to provide feedback and ratings so that you feel comfortable going on your night out or to your family meal. Would an instructional video to help you understand

how to achieve a specific style help in the process?Videos would be great to teach you how to do certain things like ‘how to make a fish plait’ which you might not be able to do… your friend might be really good at that so she could post a video of how to do it.

[Mini Elevator Pitch]

My team, [team name], is developing [platform] to help [target audience] [solve a problem] [with secret sauce]

User Profile

Female (some males but mainly female)

Aged between 11-25 They enjoy going out and looking

good. They enjoy experimenting and seeing how they can change the look and style depending on the occasion.

Facebook – you can post video and pictures

Instagram – you can post photosTwitter – you can post photo and

tweets.

We think that the social networking aspect of this app is replicating on other sites, but it doesn’t combine those features with fashion and learning how to care about your appearance.

Unique Features

We think that the social networking aspect of this app is replicating on other sites, but it doesn’t combine those features with fashion and learning how to care about your appearance.

The unique features are the ability to post images and video and get ratings. This introduces a gaming aspect to the app and allows you to have different ‘style statuses’ among your friends.

[Flow of app & user feedback integrated]

[Key wireframes 2/3]

[Key wireframes 3/3]

There will be no copyright issues as users will produce and post their own photos and videos

Users will watch each others posts and give them responses and ratings. This will require

some data, and contribute to their overall status within their

friendship group.

EXAMPLE Business ModelThe App is Free Targeted advertising

BabyBox Community £1.99 a month

As a ELMA community

member you get a portal to our website. Great advice on parenting,

exclusive offers,

television, free online backup of recordings, and lots more.

[Marketing Strategy]

1. Social networking campaign – facebook, twitter etc2. Mail shot all primary and secondary schools to give the app for

free to their students for a short space of time3. Youtube channel – showcase good work within the GGTE

community.

App Design Mock-up

[Wildcard]

[Anything else you want to share?]