Elements of Design

Mrs. MontgomeryDigital Graphics & AnimationsRobinson High School

Line Shape Size Value Color

Texture Space Type

The basic units that make up any design

This presentation introduce the first 7 of these elements. Type will be addressed in a separate lesson.

Elements of Design

Line

Linear marks Lines Edges Implied Line A series of

points indicating direction,

movement and form.

Horizontal lines suggest rest and tranquility.

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Photos courtesy FreeFoto.com

Vertical lines suggest grandness.

Diagonal lines indicate movement.

Line

Shape

Organic – thought of as occurring naturally

Geometric – named shapes

Shape is a two-dimensional closed contour defined by its perimeter

Squares and rectangles – stability

Triangles – goal or direction

Shape

Size

Size is the relative

amount of space an

object takes up in a design.

• Area occupied• Relationships

between objects

The area between, around, or inside objects

Positive space – the space occupied by objects

Negative space – the space around and between objects

Space

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The measure of lightness or darkness in a composition.

Value

Darker objects stand out in a composition.

Lighter objects recede or hang back.

Value

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Black – authority White – innocence

and purity Red – passion, anger,

appetite Green – wealth,

naturerelaxing

Blue – peace, loyalty Purple – luxury,

wealth, sophistication

Color

Refers to the surface appearance of an object

Enhances the realism of an object

Texture

RoughSmoothSoftHardGlossyPattern

Texture

Elements of Design

You have now learned about 7 of the 8 elements of design:

•Line•Shape•Size•Value

•Color•Texture•Space•Type

Now you will see how designers have used these elements in their business card designs.