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The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.
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Elaboration Likelihood Model
of Richard Petty and John Cacioppo
The Central Route
The Peripheral Route
Motivation for Elaboration
Ability for Elaboration
Type of Elaboration
Elaborated Arguments
Peripheral Cues
L.S.C.A.R.S.
Practical Advice for Persuader
