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"Go Global" with Business IntercultureTo understand and be understood……is a basic requirement for international business success. Do you work……in a responsible position for a world wide corporation or for an international organisation? Or would you like to have such a position?Do you lead……an international team? A project group with members from different nations? An interdisciplinary task force, which has been given the job to solve a special problem?Have you……already checked the market potential of your products and services in your target country? Do you now need a competitive edge in the international market that can be achieved through competency in everyday dealings with decision-makers from other cultures?Do you know……what your future foreign business partner expects from you? What he expects from his own people and in his own country? And why he thinks and acts in exactly the way he does think and act?Do you want……a short course tailor-made to meet your aims and requirements in which you learn everything about your foreign business partner’s cultural background, communication style, business mentality and how you can expect him to think and act?Business Interculture is the springboard to global success.Interested?Then call us or send us an email089 570 6200
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Welcome to our Culture Game
The first workshop in a series of six
Obtain intercultural competency while you work
Johanna Marius
What is culture?
The term culture derives from the latin word „colere“ und means to cultivate, to nourish sth – the way we shape our life
„Culture is an orientation system. “ (Dr. Alexander Thomas)
„Culture is communication.“ (Edward T. Hall)
„Culture is the collective programming of the mind.“ (Geert Hofstede)
The Iceberg Concept of Culture – only a small part of culture is visible!
Behavior
Words
Attitudes Interpretations
Patterns of Handling Emotions
Values
Primarily in awareness Actions
Cooking Dress
Literature Fine Arts
Primarily out of awareness
Music
Concept of Beauty Body Language
Concept of Modesty Nature of Friendship
Time Orientation Patterns of Superior/ Subordinate Relations
Meeting of two Icebergs
Every person has his or her own inner iceberg.
What happens when 2 people from different cultures meet?
Behavior Behavior
Values Values
Culture 1 Culture 2
Meeting of two Icebergs
When 2 people from different cultures meet, they tend to interpret the behavior of the other according to their own values and attitudes
Behavior Behavior
Values Values
Culture 1 Culture 2
How cultures differ:
Culture
Orientation
Doing - Being
Power Low power distance High power distance
Understanding of
Time
Communication
Direct - Indirect
Dealing with Rules Universal - Particular
Context High/Low -
Direct/Indirect
Space Closeness - Distance Public - Private
Structure
Order - Flexibility
Person
Individualistic - Collectivistic
As we have seen with the Iceberg-Model, our values, attitudes and world views subconciously influence our behavior This is why we see - our environment - the people around us - and our own self through the spectacles of our own cultural imprints
Culture Spectacles
What is intercultural competency?
Are you aware that each of your words and each of your gestures can be interpreted completely differently by another culture? The first step to intercultural competency is -to be aware of our own cultural spectacles -to be aware that we are also perceived through cultural spectacles by others
Obtain intercultural competency while you work
2nd workshop
Cultural dimensions
Your benefit:
You learn how to recognize and structure intercultural differences and experiences, in order to be able to deal with challenging situations that are caused by cultural differences
Obtain intercultural competency while you work
3rd workshop
Culture of your choice
Your benefit:
You get to know a particular culture in greater detail and practice negotiating in an intercultural context. We practice different communication styles.
Obtain intercultural competency while you work
4th workshop
Presentation styles
Your benefit:
You learn to present to a different culture, i.e. a lesson, a lecture, a sales presentation
Obtain intercultural competency while you work
5th workshop
Understanding of time – multicultural teams
Your benefit:
You learn the significance time orientation has in an intercultural context
We discuss working in international teams and practice virtual communication
Obtain intercultural competency while you work
6th workshop
Develop your own material
Here you can write a guideline for any of your professional conversations or a training module for the topic of your choice
Obtain intercultural competency while you work
Between the workshops there will be field work, i.e. observation tasks, presentations on topics discussed, material research etc.
If you miss a workshop, it can be made up at a later time.
You will receive a certificate when you have participated in all the workshops.
Intercultural Competency saves time and money!
Thank you for your attention!
Johanna Marius
Languages + Intercultural Training
Stephan-Lochner-Straße 11
80686 München
Tel. 089 570 6200
Email: [email protected]
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