Effective Communication

Jasmina Krstić-Latinović

Content

Types of communication Communication development Tools Tips Facebook and Twitter

LET’S START!

The basics

Communication has been derived from the Latin word "communis", meaning to share.

Communication requires a sender, a message, and an intended recipient.

3

The basics

The communication process is complete once the receiver has understood the message of the sender.

Feedback is critical to effective communication between parties.

4

WHY YOU SHOULD KNOW THIS?

REPUTATION!

(Like it or not) You are

communicators!

INTERNAL• Work environment

EXTERNAL• External Stakeholders

Communication types

8

WE ARE TALKING ABOUT YOU!

Internal Communications

Classic ways of communicating

Face to face

Interviews Meetings and briefings Team meetings Video Conferencing Social activities

10

Internal Communications

Impersonal

Memos and circulars Email Intranets and company portals Magazines and company newsletters Staff annual reports Forums - online

11

You are brand Ambassador!

12

You are brand Ambassador!Of yourself and your organization

13

Time management

KISS – KEEP IT SHORT AND SIMPLE

Your time and your colleagues’ time!

Emails with maximum 2 paragraphs short sentences bullets for facts and questions replying within 24 hours period

Reports with 1 page summary of the most important facts

Share the knowledge!

14

EXTERNAL COMMUNICATION(Who knows about us?)

TARGET

Pretty girl seeking a rich husband

17

Facts (A young and pretty lady posted this on a popular forum)

Title: What should I do to marry a rich guy?

I'm going to be honest of what I'm going to say here.

I'm 25 this year. I'm very pretty, have style and good taste. I wish to marry a guy with $500k annual salary or above.

Is there anyone in this forum who has an income of $500k annual salary? Are you all married?

I wanted to ask: what should I do to marry rich persons like you?

Among those I've dated, the richest is $250k annual income, and it seems that this is my upper limit.

If someone is going to move into high cost residential area on the west of New York City Garden(?), $250k annual income is not enough.

18

Facts (A young and pretty lady posted this on a popular forum)

I'm here humbly to ask a few questions:

1. Where do most rich bachelors hang out? (Please list down the names and addresses of bars, restaurant, gym)

2. Which age group should I target?

3. Why most wives of the riches are only average-looking? I've met a few girls who don't have looks and are not interesting, but they are able to marry rich guys.

4. How do you decide who can be your wife, and who can only be your girlfriend? (my target now is to get married)

Ms. Pretty

19

Communication 1. Situation analyses (Where are we now?)

2. Goals (Where we want to be?)

3. Tools (How to do it?)

4. Target groups (Who do we need?)

5. Message (What we want to be done?)

6. Evaluation (What we have done?)

20

TOOLS

Tools

TRADITIONAL

ATL (TVC, Radio jingles, Print Ads, Web banners, OOH – billboards, bus brandings)

BTL (targeting a limited and specific group, focusing on direct communication)

PR (offline and online; media relations, media briefings, press trips, press releases, press conferences and events)

22

Tools

NEW

SOCIAL MEDIA blogs Facebook Twitter YouTube Pinterest Foursquare LinkedIn Slide Share Google Plus,...

23

24

How to deal with social media

25

Main tips

1.

Encourage interaction.

Create engagement by putting an interactive content.Instead of sending out a dead-end info that says Hey, look at this, you can request feedback: Look at this and tell us what you think (and you'll be entered to win a copy of this).

26

Main tips

2.

Use the Law of Thirds.

1/3 of the content you're pushing out can be promotional

1/3 should be specific to your industry, community

1/3 should be interactive

27

Main tips

3.

Be serious!

If you want to profit/get value from your social media program, you have to treat it as seriously as any other marketing element.

28

FACEBOOK Clear, precise, space-saving language Less formal tone of communication Polls option Activities on “friendly” pages – like and mention

options Following FB rules: profiles for persons, pages for

organizations and companies Sharing options Creativity: applications, contest games

29

FACEBOOK communication Up to 3 lines of text (increases visibility by 60%) Profile photo (emphasizing the nature of the

organization) Posting photos or videos (increases visibility up to

200 %) Mentioning current events or holidays (90%

increase) Creating username for your page, easy for

mentioning and sharing

30

FACEBOOK insights Who are the visitors (age, gender) Where are they coming from What is the visibility of the specific post (insight

regarding what topics are more interesting) What are the languages in use Where your Likes came from (Like Box and Like

Button, Facebook Recommendations, Ads and Sponsored stories, Mobile,...)

How People are talking about your page (sharing, mentioning,...)

31

FACEBOOK insights

32

TWITTER Clear, short sentences (140 characters) Sign @ is for mentioning other profiles Sign # is for research, topics Very popular among media for the quick exchange of

thoughts Possibility of creating lists, for easier following Connection with other Social media channels

(Facebook, YouTube, LinkedIn, Slide Share, Fousquare)

The maximum use with the applications: hotsuite.com or tweetdeck.com (scheduling tweets)

33

TWEET DECK

34

YOU TUBE Great popularity Visible number of views The best rated are the up to 3 minutes videos Easy sharability (Facebook, Twitter,...) Selection of words to help in visibility Like and Comment options Creation of Channels Favourite videos

35

Social media 89% of HR Managers are using social media:

1. LinkedIn2. Facebook3. Twitter

14.4 million people found job through Social media in 2011

55 % of companies plan to increase investments in social media channels

If you are not online, maybe you do not exist.

36

Thank you!

Jasmina Krstić-Latinović

PRikazistvarnosti.wordpress.com

jasmina.krstic

www.linkedin.com/in/jasminakrstic

@jasminak7

jasminak7

Jasmina Krstic Latinovic

www.slideshare.net/jasminak7

jasminak7

jasminak7

jasminak7