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Service Design Drinks
E S B Z / F E B R U A R Y 1 8 , 2 0 1 5
Education
Manuel Großmann, Fuxblau
Katrin PhD Candidate, University of Potsdam
Who are we?
Olga Business Consultant, Fuxblau
Manuel Service Designer, Fuxblau
Mauro Designer, SAP
Martin Designer, Nokia/HERE
Who is the host?
Going global
https://youtu.be/9pyxQr7Y1cg
The Service Design Drinks were video recorded for the first time. You can watch the full session here:
Focus education at schools
improving schools high impact=
#1 What #2 Why #3 How
Exercise
AG E N DA
Service Design Drinks On Education
Context Challenges Strategies for improvement & examples
What Context
The evolution of the rest of the world
schools
time
improvement
the internet happened
the rest of the world
learning how things work
exchanging photos
sharing homework
Students’ reality
“Last week I was asked for help by a colleague since the interactive whiteboard was ‘broken’. The problem: a cable was loose.”
— M I C H A E L B U S C H teacher in Hamburg
*
Reality at school
Photo: Michael Busch, teacher in Hamburg
Computer lab
Photo: Flickr artist elaine000
Banning mobile phones
Photo: Flickr artist David Sudgen
Are students way ahead of their teachers and of school reality?
International Computer and Information Literacy Study (ICILS) 2013: “Preparing for life in a digital age”
November 2014
Computer literacy
“an individual’s ability to use computers to investigate, create, and communicate in order to participate effectively at home, at school, in the workplace, and in society”
Definition by Fraillon, Schulz, & Ainley, 2013
Data base of the ICILS
60,000 students grade 8 (or equivalent) 35,000 teachers 21 countries*
*or education systems
Source: Executive summary of the ICILS 2013
Access to computers & internet at home
Source: Executive summary of the ICILS 2013
*cross-national average of 8th graders
94%*at least one computer (desktop, laptop, notebook, or tablet device)
48%*three or more computers at home
92%*@some form of internet connection
Years of computer usage since
5 - 7 years
38 %
29 %
33 %
7+ years
Source: Executive summary of the ICILS 2013
Computer usage at schools
Denmark 40.2
Poland 18.4
Germany 9.1
25 50 75 1000
every day at least once a week
at least once a month
less than once a month
never
Canada 73.0
Source: Presentation of Dr. Heike Schaumburg at “Richtungsweiser Bildung”
“[…] we would be naive to expect [students] to develop computer and
information literacy in the absence of coherent learning programs”
Quote from the executive summary of the ICILS 2013
Study findings
Source: Executive summary of the ICILS 2013
young people are not the digital natives who we think they are
knowledge & skills can and should be taught
need to focus on increasing teacher expertise in information and computer technology use
How to get teachers on board?
will
skill
tool
higher frequency of usage
Based on the Will-Skill-Tool-Model by Knezek et al 2000
Why Challenges
Challenge #1 The trouble of ownership
Teachers are breaking the law every day because they want to use materials that
are up to date.
Copyright & service innovation
O W N E R S H I P O F M E D I A
A C C E S S T O C O N T E N T
music on CDs Spotify
movies on DVDs Netflix
knowledge inside school books
???
scook
APPROACH Access to proprietary high quality content
APPROACH Access to creative commons content (OER)lernox
Challenge #2 Empowerment & digital tools
computer rooms no integrated learning
tablets & laptops financial burden
bring your own device
inclusion of all students
smartboards teachers need training
free wifi legal issues & misuse
T E C H S O L U T I O N S H U R D L E S
APPROACH Regular feedback to improve teachingEdkimo
APPROACH Connect teachers to help each other (P2P)Lehrerkolleg
APPROACH Computers as part of an open learning environmentFreies Christliches Gymnasium Düsseldorf
APPROACH Students work on solutionsStudent initiative at “Leibnitz Gymnasium”
Challenge #3 Multiple stakeholder
1 Germany 16 federal states
teachers
parents
students
politicans
school boarduniversities
administration
APPROACH
?
Bringing in Service Design
Tool: Stakeholder Map
People-Centerer view on an ecosystem
Understand who affects and who is affected by a service
Illustrates relationships & dependencies
WHAT
WHY
HOW List all stakeholdersAnnotate relationships
EXAMPLE Map of relationships
FuxBlau
Stakeholder Map
.............................
.............................
.............................
.............................
.............................
................................
................................
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................................teachers
students
parents
administration
school board
friends
publishing houses
EXAMPLE Centered approach
FuxBlau
Stakeholder Map
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................................
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........................................
.................... ....................
........................................
................................
................................
.....................
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.....................
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.....................teachers
students
parentsschool board
publishing houses
Federal politicians
Exercise
Exercise
Create a stakeholder map that helps you to tackle your challenge (challenges are on the work sheets).
1. Brainstorm and collect all stakeholders. Put each stakeholder(group) on a single post it.
2. Bring the stakeholders in an order that helps you to make sense of the ecosystem.
3. Annotate the kind of relationships that the stakeholders have with each other.
Take-away
Will-Skill-Tool model
will
skill
tool
higher frequency of usage
Based on Knezek et al 2000
Take-away
teachers’ expertise needs to be improved
the access of learning materials (content) needs to be improved
to solve education challenges we need to manage stakeholders better
students are not as computer literate as one might think
Nov 13–14, 2015 at Kalkscheune, Berlin / Germany
Interactive conference for Service Innovators
Thank you
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
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