EDPA - Social Media Presentations

Should I embrace Social Media?

1

Monday, May 4, 2009

Todays Roadmap

What is Web 2.0?

How does Web 2.0 effect my business?

What is Social Media?

How does Social Media effect my business?

What is Interactive Marketing? (Teaser)

Monday, May 4, 2009

What is web 2.0

What once provided you the ability to search for

information and receive...

From the SIMI Technical Perspective:

Monday, May 4, 2009

What is web 2.0

Now provides the opportunity to interact

with the information you see.

From the SIMI Technical Perspective:

Monday, May 4, 2009

What is web 2.0From the Social Perspective:

You now have the opportunity to collaborate with like minded individuals and not be geographically

limited

Monday, May 4, 2009

What is web 2.0From the Social Perspective:

Monday, May 4, 2009

What is web 2.0

Business used to drive the consumer.

From the Business Perspective:

Monday, May 4, 2009

What is web 2.0

Now the consumer drives the business.


Monday, May 4, 2009

What is web 2.0

In order for your consumers to provide feedback in a way that you can use to improve your

business, you need to embrace Web 2.0 technology.


Monday, May 4, 2009

What is web 2.0Are you currently embracing the future?

Monday, May 4, 2009

What is web 2.0

Do you have a website you would visit?

Are you currently embracing the future?

Monday, May 4, 2009

What is web 2.0


Can your clients reach out to you without picking up the phone?


Monday, May 4, 2009

What is web 2.0



Can you analyze what your visitors are doing on your site?


Monday, May 4, 2009

What is web 2.0



Can you analyze what your visitors are doing on your site?

Do you adjust your site according to what you analyze?


Monday, May 4, 2009

Social Media

Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

Monday, May 4, 2009

Social Media Examples

Monday, May 4, 2009

Communication


Monday, May 4, 2009

Communication


BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents

Monday, May 4, 2009

Communication Collaboration



Monday, May 4, 2009

Communication Collaboration


WikisSocial BookmarkingSocial NewsOpinion Sites


Monday, May 4, 2009

Communication Collaboration Multimedia




Monday, May 4, 2009

Communication Collaboration Multimedia




Photo SharingVideo SharingLivecastingAudio/Music Sharing

Monday, May 4, 2009

Communication Collaboration Multimedia Entertainment





Monday, May 4, 2009

Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing





Monday, May 4, 2009

BloGs

Social Media - Communication

A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material

such as graphics or video.

SuGGested Sites Wordpress LiveJournal TypePad Blogger

Monday, May 4, 2009

WhY BloG?


- Show case your knowledge- Become a voice in an area you know well- Connect in written form- Build relationships off of trust- Drive people to your passion... your business

Blog Business - Website

You Them

Monday, May 4, 2009


You Them

Monday, May 4, 2009


Blog

You Them

Monday, May 4, 2009



You Them

Monday, May 4, 2009



You Them

Engage

Monday, May 4, 2009



You Them

Engage Educate

Monday, May 4, 2009



You Them

Engage Educate Implement

Monday, May 4, 2009



You Them

Engage Educate Implement Analyze

Monday, May 4, 2009



You Them

Engage Educate Implement Analyze Optimize

Monday, May 4, 2009

Micro BloGs


Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be

viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including

text messaging, instant messaging, email, digital audio or the web.Wikipedia

SuGGested Sites Twitter Facebook LinkedIn Plurk

Monday, May 4, 2009

Why would I Micro BloG


You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your

network, the more they will follow your direction.

Micro Blog

Transaction

You Them

BlogArticleWebsiteMedia

{ }Monday, May 4, 2009

Micro BloG


Monday, May 4, 2009

Micro BloG


You

Monday, May 4, 2009

Micro BloG


You

Micro Blog

Monday, May 4, 2009

Micro BloG


You Them

Micro Blog

Monday, May 4, 2009

Micro BloG


You Them


{ }Micro Blog

Monday, May 4, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Monday, May 4, 2009

Micro BloG


Transaction

You Them


{ }Micro Blog

Engage Educate Implement Analyze OptimizeMonday, May 4, 2009

Social Networks


A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are

related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps

ideals; financial exchange, friendship, kinship, dislike, conflict or trade.-Wikipedia

SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5

Monday, May 4, 2009

Whats the Point?


Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers,

Provides Limitless Opportunity, and makes this large world seem not so overwhelming.

Social Networks

Transaction

You Them


{ }Monday, May 4, 2009


Social Networks

Transaction

You Them


{ }Connect

Collaborate

Monday, May 4, 2009

Social Network AGGreGators


Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog,

or MySpace.-Wikipedia

SuGGested AGGreGators Ping.fmFriendFeed

Monday, May 4, 2009

Video StreaminG

Social Media - Multimedia

Providing video content online in an open forum or simply embedding it in your site.

SuGGested Sites

YouTube.com

Monday, May 4, 2009

Whats the Point?


- Search Engine Optimization- Reaching the YouTube community- Sharing of information

Social NetworksSocial Bookmark

Website

You Video

Monday, May 4, 2009



Website

You Video

Monday, May 4, 2009

Social Media - Business Standpoint

Social Media = Advertising

Monday, May 4, 2009


Social Media = Relationship Building

Monday, May 4, 2009


Monday, May 4, 2009



Focus = Customer Involvement / Customer Service

Monday, May 4, 2009

Interactive Marketing

SEO - Search Engine Optimizationthe process of improving the volume and quality of traffic to a web site from

search engines via "natural" ("organic" or "algorithmic") search results.

What is SEO and SEM?

Google Your SiteInformation

CrawlersSite

Indexed

Monday, May 4, 2009


SEM - Search Engine Marketingis a form of Internet marketing that seeks to promote websites by increasing

their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising.

What is SEO and SEM?

Monday, May 4, 2009


SEO

SEM

Monday, May 4, 2009

BUILDING THE FOUNDATION

Building an Automized Marketing Foundation

Monday, May 4, 2009

Whats the Point ?

Increase Profit

Increase Customer Service

Increase Efficiency

Marketing Approaches

Social Media

Drip Marketing

Whats the Foundation Look Like Before the Push?

Your Brand

Your Website

Your CRM

Whats the Structure Look Like?

Your Website

Your CRM

Todays Outline

Monday, May 4, 2009

MARKETING

Whats the Point ? Increase Profit

Increase Customer Service

Increase Efficiency

unify efforts

organize

drip marketing

efficiency automize

optimize streamlineFeedback

sales with little overhead -

24/7

Suggestions

Monday, May 4, 2009

HOW DO I DIVE INTO SOCIAL MEDIA?

unify efforts

organize

drip marketing

efficiency automize

optimize streamlineFeedback

sales with little overhead -

24/7

SuggestionsNow that you know the following:

- What is your cost per customer Acquisition?- What is your average customer LTV (lifetime value)- What is your Gross profit per customer

We can start talking about the marketing approaches

Monday, May 4, 2009

LETS REMEMBER OUR PROCESS


Monday, May 4, 2009

LETS REMEMBER OUR PROCESS


In order for us to Engage our clients we must know what we are going to educate our customers on. Before we educate we need to think about what we want them to do with our

education. If we want to know if we are accomplishing our goal, we need to have a plan in place as to how we are going to analyze their actions.

Monday, May 4, 2009

SOCIAL MEDIA - LIFE STREAMS

LinkedIn TwitterFacebook

- Keeps you in touch with Friends and find alliances in places you would have never thought existed

- Keep in touch with colleges you work with and have worked with in the past. - Get connect into companies you didnt know you had connections to

- Find your niche and provide relevant information that benefits your audience.

Monday, May 4, 2009

SOCIAL MEDIA

LinkedIn

Twitter

Facebook

Blog

Website

Monday, May 4, 2009

SOCIAL MEDIA - LIFE STREAMS

LinkedIn

Twitter

Facebook

Ping.FM

Monday, May 4, 2009

YOUR BRAND

Know who you are, what you offer, and who you are targeting

- What is your niche?- What do you have to offer?- What makes you memorable?- What identifies you?

Monday, May 4, 2009

MY BRANDHere is an example of my an element of my brand - Logo

With a name like Mike Coffey I have decided to play off coffey and this Coffee Stain will be what identifies my

involvement in everything I do.

You will see this on my blog, website, Twitter, and eventually clothing.

Monday, May 4, 2009

YOUR BRAND

Think about your brand and who you are before jumping into the next step. Once you have that identified, your ready

to start the development of your site

Lets move on to your site!

Monday, May 4, 2009

YOUR WEBSITE

Know the purpose of your site

- Are you using your site to focus on Education- Are you using your site to focus on Lead Generation- Are you using your site to focus on both of the above- Are you using your site to focus on simply something you like to look at?

Monday, May 4, 2009

YOUR WEBSITEKnow the reason your customers will visit and where

you want them to go.

Monday, May 4, 2009

YOUR WEBSITEView your home page as a road map directing your customers on where you would like for them to go.

7

6

2 3 45

1

Monday, May 4, 2009

YOUR WEBSITE

7

6

2 3 45

1

This is the beginning of content strategy

Monday, May 4, 2009

YOUR WEBSITE7

6

2 3 45

1

Now your off to building a site

What do you want on your home page?

- Clear Navigation- Concise callouts - Contact form- Email subscription- Current offers- Clear presentation of services- Video if relevant

Monday, May 4, 2009

YOUR WEBSITE7

6

2 3 45

1

Now, your off to building a site

Other items to think about

- Navigation- Copy - Consistency- Imagery

Monday, May 4, 2009

YOUR MARKETING

7

6

2 3 45

1

WebsiteContacts

DataBase

Database Marketing

CRM

Monday, May 4, 2009

YOUR MARKETING

7

6

2 3 45

1

WebsiteContacts

DataBase

Database Marketing

CRM

Customers

Monday, May 4, 2009

YOUR CUSTOMERS

ContactsFirst you need to start with everyone that could be your potential customer, your contacts.- Contacts in your email account- Chamber members- All the business cards you have collected- People you have worked with in the past- People you went to school with- Family- Everyone you have crossed paths with

Monday, May 4, 2009

YOUR CUSTOMERS

Contacts

Next you take those contacts and clean out your list by providing an opportunity for them to opt-in to

be a contact of your business.

YES! I am interested

@

Monday, May 4, 2009

YOUR CUSTOMERSNow you have a clean list that have opted in and are in your CRM. From this point forward, everyone that you come in contact with will be opted in from the beginning!

YES! I am interested

DataBase

Database Marketing

CRM

Monday, May 4, 2009

YOUR DATABASE

DataBase

Database

Your Database needs to be dynamic in todays fast pace world. If you do not have the ability to track your customers decisions, you are wasting your time and money. If customer conversion is your focus, then you

need a Database that ties in with a CRM tool.

Marketing:Infusionsoft

Sales:SalesForce

Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM

Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system

that is both systematized and automated.

Monday, May 4, 2009

YOUR MARKETINGYour CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system


Monday, May 4, 2009



Contact

Monday, May 4, 2009



1

WebsiteContact

Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM/DB



1

WebsiteContact

Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM/DB



1

Website Drip MarketingContact

Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM/DB



1

Website Drip Marketing

$TransactionContact

Monday, May 4, 2009

Your Drip MarketingDrip Marketing provides you the opportunity to build

a automatic process of communication to your customers to increase value, lifetime, and service.

Monday, May 4, 2009



Your Target Market

Monday, May 4, 2009



Your Target Market Your Potential Customers

Monday, May 4, 2009



Your Target Market Your Potential Customers

Your Customers

Monday, May 4, 2009

Your Drip MarketingLets look at the numbers

Monday, May 4, 2009


Your Target Market

1000

Monday, May 4, 2009


Your Target Market

1000

Your Potential Customers

505%

Monday, May 4, 2009


Your Target Market

1000


505%

Your Customers

1 to 22%

Monday, May 4, 2009

Your Drip MarketingIf you dont have a drip marketing system in place,

what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?


Your Customers

=

Potential Customers

-

Monday, May 4, 2009




Your Customers

50 =

Potential Customers

-

Monday, May 4, 2009




Your Customers

50 1 to 2 =

Potential Customers

-

Monday, May 4, 2009




Your Customers

50 1 to 2 = 48

Potential Customers

-

Monday, May 4, 2009

YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a

form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?

Monday, May 4, 2009



Contact

Monday, May 4, 2009



1

WebsiteContact

Monday, May 4, 2009



1

WebsiteContact

Drip Marketing

Monday, May 4, 2009



1

WebsiteContact

Drip Marketing

@ @ RSVPPhone

Monday, May 4, 2009

YOUR MARKETINGWith your foundation set, your website, CRM, drip marketing,

you will be able to convert more, and increase your customers overall lifetime spend.

Drip Marketing


Monday, May 4, 2009



Drip MarketingContact


Monday, May 4, 2009



1



Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM/DB

With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers

overall lifetime spend.

1



Monday, May 4, 2009

YOUR MARKETING

Marketing

CRM/DB

With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers

overall lifetime spend.

1

Website Drip Marketing

$TransactionContact


Monday, May 4, 2009

WHAT YOU KNOW

Social Media

Blog Website CRMDrip

Marketing

Monday, May 4, 2009

WHAT YOU WILL DO

Web 2.0

Website CRMDrip

Marketing

We will use Social Media, driven by Web 2.0 Technology, to push

contacts to your website so that you can turn them into customers through your Drip Marketing.

MarketingSocial Media

Monday, May 4, 2009

Knowledge is Power

Social Media - Events

By understanding the Theory of Web 2.0 you can event how you are going to lead your industry in this space. Think about what you can do with one site at an event

Website/ Event

You Them

Monday, May 4, 2009

EVENT SITE7

6

2 3 45

1

Event Site Layout1. Main Event Picture and Copy2. Break out sessions 3. Break out sessions4. Break out sessions5. Discussions - Twitter

Group in Facebook6. Resources

- FAQ-Presentations-Video- Pics- Schedule

7. Sponsor space and Nav

Monday, May 4, 2009

Thank you for your time!

Follow Me @:LinkedIn :http://www.linkedin.com/in/michaelcoffeyFacebook: Michael CoffeyTwitter: http://twitter.com/coffeyhouse

Monday, May 4, 2009

http://www.linkedin.com/in/michaelcoffeyhttp://www.linkedin.com/in/michaelcoffey