This is the keynote I gave at the international conference on HCI in Maribor, Slovenia in June 2013. It was about the power of stories and about how to use them to establish better connection with your users/clients. The second part was about our project Edgar, that is empowering craftsmen and SMEs by giving them a tool to create visually compelling stories.
Text of Edgar & the story behind the story
1. edgar & the story behind the story as told by Damjan
2. Hello, Im Damjan 3. I will tell you the story about: 1. What
makes a story 2. Heros journey 3. The power of stories 4. Stories
for business & you 5. Edgar, the storyteller 6. Take away 4.
Stories are not for children-only! No, really. 5. Storytelling 101
Five elements of a story: setting, plot, characters, conflict and
theme 6. Photo by: http://www.flickr.com/photos/madelynnholmes/ 7.
Setting: Cottage in the woods...
Plot:Hansel&Gretelhaveoutwittheevilwitch Characters: Hansel,
Gretel, the Witch Conflict: Good vs. Evil Theme: Famine, outwitting
the enemy Photo by: http://www.flickr.com/photos/madelynnholmes/ 8.
What really matters: storyteller, content and audience 9. Content.
Is king. Photo by: http://ingridsnotes.wordpress.com moral 10. The
audience Photo by: http://www.flickr.com/photos/seandreilinger/ 11.
Storyteller: my mom Content: the scary story about the evil witch.
Ifyoudontbehavethewitchwilleatyoualive! So, dont be greedy, Damjan!
Audience: mini-me Photo by:
http://www.flickr.com/photos/madelynnholmes/ 12. Photo by:
http://www.manmoth.co.uk 13. http://images5.fanpop.com 14.
http://images5.fanpop.com Frodo is a nobody... Frodo gets a quest
He meets a mentor (Gandalf) + secret stash He gets companions He
faces powerful enemies He gets stronger He finishes the quest -
saves the Middle Earth ... Frodo is a hero 15. The power of stories
Stories boost imagination & creativity 16. Stories for
businesses & you Weve gone from being exposed to about 500
brand messages a day back in the 1970s to as many as 5000 a day
today. #Yankelovich Consumer Research 17. Stories differentiate you
from others & create added value & build engagement with
your users 18. People have a basic need for storytelling. Good
brands & products address it. 19. www.edgartells.me /
@edgartells storytelling tool empowering craftsmen 20. the problem
Drago the small craftsman VS. 21. the solution About.me meets
Tumblr for craftsmen #AngelHack jury Edgar helps SMEs and craftsmen
that are not as internet-oriented, to create visual storylines of
their products and engage with customers. 22. why now? Craftsman on
the rise #Wired #Guardian Microbrewers and Craft Beer Makers
Raising Millions and Millions of Dollars #247WallSt.com 23. why
now? 800.000 craftsman, artists, makers 42 million unique visitors/
month 15 million products Curated catalog Sales up by nearly 300%
in 2013 24. Won the AngelHack Berlin, accepted in the Accelerator
in SF, invited to the TechCrunch Disrupt and saved a couple of
cheerleaders (the last one is a lie). 25. Now, forget about edgar
and remember: Tell the story Offer an adventure to your users Offer
rewards for succeeding + failing Tell the users the story about
your values Your product as a story character (the more tech you
are, the greater the need!) 26. www.edgartells.me / @edgartells
[email protected] / @damjanobal