1Ed-Tech Market Landscape

Ed-Tech landscape

Commonly used by professors

NoodleCourseraUdacityUdemyCodeacademyedXLyndaOpen UniversityKahn AcademyYouTubeSchoologyCanvasBlackboardEdmodo

KnewtonPiazzaSmartererRemind101EngradePBWikiClickersDropboxCheggGoogle HangoutsAcademia.eduResearch GateTurnItIn

Source: GSV, other

3

Market opportunityClass management Social mediaClass engagement

Low Collaboration Focus High

Drivers for growth in class engagement• Collaborative learning is natural with the rise in social media• Exponential rise in digital content created and shared• Increased demand of MOOCs and complementary educational resources• Increased emphasis on student engagement by professors and schools

Market growth

Source: GSV estimates

5

Student segment by degrees

All OtherBiological & biomedical sciencesTheology & religious vocations

Viual & performing artsComputer & information sciences

Social sciences and historyPsychology

Public administration & social serviceEngineering

Health professions & related programsEducation

Business

0% 5% 10% 15% 20% 25% 30%

14%2%2%2%3%3%3%

5%5%

10%25%26%

All other

Engineering

Communication, journalism

Biological and biomedical sciences

Visual and performing arts

Psychology

Education

Health professions & related programs

Social sciences & history

Business

0% 5% 10% 15% 20% 25% 30%

28%

4%

5%

5%

5%

6%

6%

8%

10%

21%

Master’s Degrees Conferred2010-11 US DOE

Bachelor’s Degrees Conferred2010-11 US DOE

~3M and ~18M undergraduate students graduate students in the US

Majority of degree programs require exposure to real-time knowledge to be able to effectively understand the concepts taught in class