Ed Sheeran Album Advert

Ed Sheeran is a British singer/songwriter, with hisalbum ‘+’ being released on the 9th September 2011.

This album advert (unlike the others analyzed) createda permanent stamp for this artist that would help himto become well known by audiences……..The colour ORANGE.

Due to the heavy use of orange in all his adverts for thisalbum, many people now connect this colour to theartist which shows that branding has been successful,but why was it such a success?

• Firstly, the colour connotes a ‘happy’ feel to it whichis likely to appeal to many people rather than aniche audience.

• The colour is a memorable one due to it being quitebright and stands out.

• But the most important connection is the fact thatthe artist has ginger hair (something often mockedat in society) so the colour firmly connects with thisand it is taking something unique and putting it outthere for everyone to see.

In this advert, Ed Sheeran is pictured smiling which represents the style of hismusic. Although some of the songs feature dark topics such as drugs andrejection, the artist tries to find happiness out of this and I believe the photoconnotes that well. Moreover this is something that most people can connectto so straight away the artist has opened himself to a wider target audience.

His music is reflected accurately through the photo editing too. Here the imagehas barely been manipulated and a sepia mask has been applied to the photowhich feels very vintage and simple. His music is much like this as the lyrics arehonest and there is nothing too over the top in his songs – very frequently it isjust his voice and a guitar.

Linking with this vintage feel isthe font which is that of atypewriter. This furtherrepresents the personality ofthe artist and allows theaudience to feel connected tohim even more.

The text features only the importantdetails such as his name and albumname as too much text would ruin thestylistic nature of this advert. A review ispresent but this is only so the audiencecan hear what others think of the album.

An image of the album itself is on theadvert too so people know what exactlythey are buying.

Overall, I feel as though thisparticular advert wants to sellthe brand of Ed Sheeran ratherthan the album as the mostobvious main feature is thelarge photo of him and so weare suppose to notice this first.Although information about thealbum is present, I think thatfrom this advert he wants tobecome established first as anartist rather than make a profit.