eCommerce session 3 MOGHIMI

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E-Commerce Session 3 University of Georgia. Bahman Moghimi


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2. Introduction to e-Commerce SESSION 3Lecturer: Bahman Moghimi Doctor of Business Administration M.Sc. Of Industrial Marketing & e-CommerceUniversity of Georgia 3. 3 4. What is Paradigm Shift? 5. 5 6. Information SocietyAsociety in which more people work athandling information than at agriculture andmanufacturing Businesses depend on information technologyto get their work done.6 7. 7 8. information system (IS) Any combination of information technology and peoplesactivities that support operations, management anddecision making. In a very broad sense, the term information system isfrequently used to refer to the interaction, processes, data and technology. In this sense,the term is used to refer not only to the information andcommunication technology (ICT) that an organizationuses, but also to the way in which people interactwith this technology in support of business processes8 9. information system (IS) An information system(IS) is typically considered to be aset of interrelated elements or components thatcollect(input), manipulate(processes), and disseminate(output) data and information and provide a feedbackmechanism to meet an 10. 10 11. 11 12. 12 13. 13 14. information system (IS) An Information System is an organizedcombination of people, hardware, software,communication networks and the that collects, transforms anddisseminates information in a organization.14 15. IS Elements 15 16. Payroll SystemINFORMATIONTECHNOLOGYInventory SystemHardwareare used to buildINFORMATIONSoftwareSYSTEMS DatabasesMarketingNetworks SystemCustomer Service 16 17. IS as Discipline IS is an interdisciplinary field influenced byComputer Science, Political Science,Psychology, Operations Research,, Sociology, and OrganizationalTheory.17 18. Information technology Information technology provides the means torethink/recreate/reengineer conventional businessprocesses. Reengineering: The reshaping of business processes barriers that prohibit an organization from providingbetter products and services and to help the organizationcapitalize on its strengths. Business Processes: Collections of activities, often spanningseveral departments, that take one or more kinds of input andcreate a result that is of value to a companys customers.19 19. What is Information Technology? A term used to refer to a wide variety of itemsand abilities used in the creation, storage, anddispersal of data and information. Its three are computers, communicationsnetworks, and know-how.20 20. What is Information Technology? 21. The Functions of Information 22. The Functions of Information Technology Capture: The process of compiling detailed records ofactivities. Processing: The process of converting, analyzing,computing, and synthesizing all forms of data Data Processing Information Processing Word Processing Image Processing23 Voice Processing 23. The Functions of Information Technology Generation: The process of organizing information intoa useful form, whether as numbers, text, sound, orvisual image.Storage and Retrieval: Storage is the of retaining information for future use. Retrievalis the process by which a computer locates and copiesstored data or information for further processing or fortransmission to another user.24 24. The Functions of Information Technology Transmission: The computer process ofdistributing information over acommunications Electronic Mail, or E-Mail Voice Messaging, or Voice Mail25 25. The Benefits of Information 26. The Benefits of Information 27. 28 28. Quote : Technology should not be overrated ! 29. Quote 30. 25 lessons by Jack 31. Quote : "The best single lesson I ever learned was tomaximize the intellect of the company.You need to gather the knowledge ofindividuals, share those ideas and sharing. That, in the end, is how acompany becomes great.Jack Welch Former chairman and CEO General Electric32 32. Value in EC systems Knowledge management is the art ofcreating commercial value from For creating value in any IT systems; weneed crucial information that is justavailable in KM.33 33. Knowledge Based Economy Knowledge is the key strategic asset to be 34. Business 35. 36. KM Role in Information Technology WorldTo create knowledge-enabled processes allow companies to evaluate key business measures such as satisfaction, customer profitability, or customer loyalty to support their business decisions37 37. KM & CRM: Example A hospital sends a new mother flowers after a baby is born Not at the same time everyone else does BUT 30 days after the birth Perfect time, because All the flowers she received earlier are gone! The exhaustion that accompanies having a new baby has set in The new mother really appreciates this thoughtful gesture It comes at a time when she doesnt expect it38 38. 39 39. E-Business Model 40 40. E-Business Model 41 41. E-Business Model for FedEx 42 42. 43 43. For next 44. 46