Eco-friendly products

Green Products

• Definition : Green products are products that recycle and do not cause harm to people or the environment

Example: • Cars: Green cars are energy-efficient; they

create limited air pollution and greenhouse gases • Food: Green food isn't necessarily peas and

string beans, although both of these things can be green

2

• Environmentally friendly, • environment-friendly,•  eco-friendly, • nature-friendly,• and green are marketing terms referring to • goods and services, laws, guidelines and

policies that inflict reduced, minimal, or no harm upon ecosystems or the environment.

Why eco products?

• Due to increase in global warming and climate change the public concern for environmental issues is gradually increased over the past decades. The customers are started demanding eco-friendly products and they pay more attention to the environment, wealth and health.

• Eco-friendly products are those products that will not pollute the earth or deplore natural resources, product which can be recycled or conserved, products with natural ingredients, products containing organic elements and products contents under approved chemical

• The companies are started adopting green marketing practices in their activities as a part of social responsibility and they were trying to reach the customers with their green messages.

Green movement

• The “Green movement” has entered the mainstream status in many developed countries, where eco-friendliness is becoming a major consumer preference among the best living in such nations..

Current global situations• More popular

– Low environmental impacts

• Lock-in & diffusion– Returns of scale

• Barrier for introduction– High switching cost

• Policy– Tax cut & subsidy

Future trends• Main trend – green

trend• Influence product

design– Green materials– Manufacture– Disposal

Benefits of Green Products

• Human being’s health condition• Benefits from better water bodies, air quality, building

material, animals, and plants• Sustainable environmental development

• Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.

10

• Green Marketing• Definition: marketing products and services based

on environmental factors or awareness• Example: Tata Motors Ltd. has developed their

showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers.

11

Green Marketing

What is eco-friendly product?

• Eco-friendly products refer to those products that do not affect or cause any harm to the environment.

• The term Eco-friendly most commonly refers to products that contribute to green living or practices that helps to conserve resources like water and energy.

Why to use eco-friendly products?

• Do not harm the environment• To minimize carbon footprint or the emission of

greenhouse gases• To maintain ecological balance• To reduce exploitation of resources • Save energy• can be recycled and reused• Value• Shifting to Eco-friendly products a great move

towards Sustainability

Paper bags and plastic bags

Paper bags•Paper comes from trees•made from a renewable resource •can biodegrade •are recyclable

Plastic bags•Plastic comes from oil•Can be reused•Non-biodegradable•Highly recyclable

Facts• On Resource Use – Renewable Versus Non-

Renewable Resources• On Manufacturing - Plastic Bag Manufacturing

is More Environmentally Friendly• On Solid Waste – Paper Generates More

Waste• On Recycling - Both Bag Types are Highly

Recyclable• On Reuse – Plastic Outperforms Paper

LED’sPositives• Long lasting• Very less power consumption• More brighter• 50,000 hours or more if properly engineered• Very Low energy consumption• No mercury is used as in CFL’s• Available in a multitude of colors• Pure white light means no color will be filtered out.• Low functioning temperature

Negatives• Less potential output• Slightly more expensive to purchase

Incandescent BulbsPositives• Cheap• Be generally stronger light output• Better for seeing through Fog and Smoke

Negatives• Very short life about 1000 hours• Very inefficient• Heavy on power consumption• Yellowish color filters out anything with

yellow in it, i.e., White looks yellow, yellow doesn’t show, red looks brown, green looks black.

Natural Gas• CNG –compressed natural gas • It is substitute fossil fuel for DIESEL,PETROL,PROPANE• It is cheap than other fuels• CNG produces up to 95% less carbon monoxide compared to

gasoline and diesel• CNG-powered vehicles have lower maintenance costs than other

hydrocarbon-fuel-powered vehicles• Increased life of lubricating oils

Drawbacks• It require a greater amount of space for fuel storage than

conventional gasoline powered vehicles• Increased vehicle cost

Petroleum Fuel

Advantages• It is highly available• it can provide better performance• It is fairly safe to store• Due to its liquid form, it is easy to transport

Disadvantages• Produces more carbon dioxide and nitrogen oxide , a major cause

of global warming• It is a limited resource

Some Electrical appliancesRefrigerators & Air Conditioners• Digital Inverter Technology in Compressor• Comes with energy rating

Televisions• LED is preferable to LCD• It consumes up to 40% less power for the same

size display

Drawbacks of Green Product

• More time and money consuming– Example of Greenworks Cabinetry

• Lack of support– Example of South Florida green development

expert• Exaggerations or outright lies

– So-called green household cleaners are sometimes more toxic

21

• Using green products can help consumer with their foods, households, and outdoor environment

• Buying green products becomes a trend

• Government encourages companies to sell green products

• Green products have drawbacks– High cost

Conclusion

22