Ecloud Inc. Pedro Hernandez

Our Company

• “For everywhere cloud-like you can get the internet everywhere with our phones”

• US HQ San Antonio, TX

• 4 Main Geographical Regions

• Leader in Cell Phone Service, Plans, and Sales

A Venture to India

• Cost Savings

• Time Zone Difference

• Diverse Culture

Entry Strategy

•Joint Venture▫Fully owned

subsidiaries are not allowed

▫Position very well in case of changes

Indian Cultural Profile

• Language

• Hierarchy

• Role of the Family

• Just can’t say “NO”

Business Etiquette

• Building Relationship

• Meeting

• Negotiation

• Workers

• Environment

Ecloud Organizational Structure

Ecloud Corporate Layout • Overall Hybrid

Structure• US HQ San Antonio,

TX• US Global

Geographical Structure

• 4 Main Geographical Regions

• India Global Functional Structure

• Indian HQ Hyderabad

Ecloud Corporate Layout• US Aligned Along 4

Geographical Regions• Focus on Sales and

Marketing• Consolidates Regional

Expertise• India Global Functional

Structure• International Joint

Venture• Functional

Specialization in Customer Support

Ecloud Staffing Policy• US Regional Managers

PCN Candidates• Open To Exceptional

TCN Candidates• Requires Extensive

Local Market Expertise• India HCN Candidates

for Functional Areas• Superior Local

Knowledge Facilitates Business

• Would Like To Use Global Staffing Eventually

Leadership and Motivational Systems

• The leadership style in India is based on a hierarchical society

• The boss assumes accountability and expects their staff to carry out given tasks

Leadership and Motivational Systems • Four Areas of

Success:▫ Holistic engagement

with employees▫ Enhanced

improvisation and adaptability

▫ Creative value propositions

▫ A broad mission and purpose

Communication Problems • Infrastructure issues:

▫ Telephone lines not working

▫ Broadband services are insufficient An example of this

would be the fact that some the broadband wires are not laid underground

Not an issue in Hyperabad location

Communication Problems • Issues in

Communication:▫ Differences in

accents and pace of speech

▫ Communication via e-mail is different

▫ Vendors typically promise more than they can actually deliver

Communication Problems • Non-Verbal issues:

▫ Women doing business in India need to dress conservatively and be mindful to show as little skin as possible as to not offend the males in the workplace

▫ Make sure to not offend the local culture by casually touching, especially the females

How to Fix Communication Problems• Make sure your Indian

business partner understands what you need to communicate

• Send a follow up e-mail to reconfirm important key points

• When dealing with a vendor make sure to clearly state what you are expecting to receive from him and a give a solid deadline.

• Our company will be attending a cultural awareness class

Issues that may arise

• Communication issues▫ Hofstede’s-Power

Distance• Proprietary

Knowledge▫ Legal

Legal Team

▫ Job Functionality▫ Customer

Information Security Building a Relationship

Questions?

Silver Lining by Ecloud Inc.