1.WSI-OTEN E Marketing Strategies Overview and Goals Strategies & Activities Outcomes to Date
2. http://www.youtube.com/watch?v=sIFYPQjYhv8 Why Social Media ? 3. Social Media is about conversation http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy 4. Social NetworkingE-Marketing Strategies 5. Improve Brand awareness Objective: Direct more traffic to Web Site. Goal 6. Because 2/3 of the global internet population visit social networks. (Nielsen, Global Faces and Networked Places, 2009.) Because visiting social sites is now the 4th most popular online activity ahead of personal email. (Nielsen, Global Faces and Networked Places, 2009.) Why social media? 7. Strategies 8. Facebook Use platforms that your customers, prospects and industry influencers are using. 9. Why use Facebook;
Use platforms that your customers, prospects andindustry influencers are using.
10. Many Educational organisations are already using Facebook. 11. Its free 12. Has a viral marketing effect 13. Can send updates directly to fans, targeting location, age, gender etc (target groups) 14. Fans connect with each other