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Presentation given by Olivier Beaujean (Cleverwood) on March 17th to the Solvay EMM / CEPAC students in the context of the Marketing courses.
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E-Marketing & Social Media
Olivier Beaujean - Cleverwood
Playtime is
OVER
Facebook is the new Google
BELGIAN SOCIAL MEDIA LANDSCAPE
Facebook: 4 million
Netlog: 3 million
Linkedin: over 700.000
Seniorennet: over 200.000
Twitter: at least 71.500
Blogs: 1,5 mio blogs (decending)
Flick’r: 4.000 members
Youtube : over 700 000 videos
Data from the Belgian Social Media Monitor – january and march 2011
Resistance is
futile
The WHOLE company
Corporate communication,
reputation management.
Contact Centre, Consumer
Services
Build loyalty,
inform, engage
3: MARKETING
Collaboration,
employer branding
TEAM & HR
BASICS works
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Start listening
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Set your targets
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Go where your audience is!
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Develop guidelines
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Engage conversation
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Don’t forget : State of mind !
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Measure and follow-up
Listen & Monitor
Define & Launch
Develop & Communicate
Measure & Follow-up
Assess & Adapt
Are you on target?
Start Something
NOW !
Thank You ! Olivier Beaujean
Managing Partner
Direct: +32 2 888 79 34
Mobile: +32 475 75 85 90
Twitter : @olbow
Email: [email protected]
Cleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgium
www.cleverwood.be
