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E-Marketing or electronic marketing refers to the application of marketing principle and techniques via

electronic media and specifically the internet.

The terms E-marketing,Internet marketing,and online marketing,are frequently interchanged and can often be

considered synonymous.

E-marketing encompasses all the activities a business conducts via the world wide web with the aim of attracting new business, relating current business developing and brand identifying.

Internet marketing has become a necessity for any business hoping to succeed in today’s market place.

It creating an internet marketing strategy is a neccessary for second step to drive new visitors to your site and encourage

current visitors to return.

Internet market is an organisation process that starts with an aesthetically pleasing and intuitive website design with focused content written for client base

other important elements include visitors incentives,directory placement,newsletters, and engin optimization to name a few.

a.Reach

b.Scope

c.Interactivity

d.Demographics and targeting

e.Adaptivity and closed loop marketing

The nature of the internet means business now have a truly global reach. While traditional media costs limit this kind of reach to huge mutinationals.

E- marketing opens up new avenues for smaller business on a much smaller budget,to access potential consumers from all over the world.

Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services.

E- marketing includes among other things,informationmanagagement, puplic relations, customer services and sale with the range of new technologies becoming available all the time,thisscope can only grow.

Whereas traditional marketing is largely about getting brands message out there, e-mail facilities conversations between companies and consumer.

With a two-way communication channel,companies can feed of the responses of their consumers,making them more dynamics and adaptive.

The demographics of the internet are a marketer’s dream. Internet users considered as a group have greater buying power and could perhaps be considered as a population group towards the middle-classes.

Buying power is not all though.the nature of the internet is such that its users will tend to organise themeselves into for more focused groupings marketers who know where to look can quit easily find access to the nice markets they wish to targets.

Closed loop marketing requires the constant measurement and analysis of the results of marketing initiatives.Continuously tracking the response and effectiveness of a compaign,the marketer can be more dynamic in adopting to consumer wants and needs.

Maximum marketing efficiency from e-marketing creates new opportunities to seize strategic competitive advantages.

The combination of all these factors results in an improved more customers, happier customers and an improved

bottom line.