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Master thesis summary. Topic: eLearning platform for the Swiss regional tourism board. Describes steps followed in order to create and integrate elearning platform into current marketing activities of regional DMO.
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eLearning platform for Swiss regional tourism
board: Ticino Turismo
Student: Angelina Jovic
Advisor: Lorenzo Cantoni
Co-examiner: Marco Colombetti
Date: October 2011.
AGENDA
1. Index
2. Literature overview
3. Case study
• Analysis
• Design and development
• First Implementation
• Usability Testing
4. Conclusions, limitations and future work
INDEX
• Topic
• eLearning platform for Swiss regional tourism board
• Objective
• Develop functional eLearning platform that would fulfill
needs of several stakeholders
• Usability test of the platform
• Final product: eLearning platform
• http://www.ticino.ch/e-learning
LITERATURE
OVERVIEW
• eTourism
• DMO
• Modern Travel Agents and Tour Operators
• eLearning
• Usability
CASE STUDY
• About the project
• Trends
Travel agents
Tour operators
METHODOLOGY
• ADDIE
• Think Aloud
ANALYSIS
• Needs and goals
• Benchmarking study
DESIGN
• Information Architecture and Instructional Design
DESIGN
DEVELOPMENT
• Technical implementation
• Moodle 2.0,
• CSS, HTML, PHP
• Flash
FIRST
IMPLEMENTATION
• Alfa version
• First focus group
• Ticino Turismo representatives
• Ticinoinfo representative
• University of Lugano representatives
FIRST
IMPLEMENTATION
• Usability testing by using “Think aloud” methodology
“The idea of the eLearning platform is great. Now, agencies
can save a lot of money – they don’t have to send travel
agents to the destination in order to make them familiar
with it; they can just subscribe to online course.”
“Everything went smooth and predictable. I knew what I have
to do.”
BUT!!!
“ Videos were not consistent with topics and texts they
should present. For example: in “Culture and events”
module, introduction slide has video and text. The text of
the slide was about the culture in Ticino and video was
more about lifestyle and brands. “
IMPLEMENTATION /
FUTURE WORK
• Beta version
• Promotion
• Evaluation
• Version 1.0
• New cycle of ADDIE
CONCLUSION AND
LIMITATIONS
• Business and educational potential of eLearning platform
• Missing the results of the promotion and usages analysis
THANK YOU FOR
YOUR ATTENTION!