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Extension Through Applications, A New Business model. #nexc2012 Sometime over the next year, more internet content will be accessed by mobile devices than by desktop platforms. This transformation marks the latest technological and societal paradigm shift to confront Extension. In this session, we will explore how Extension at the University of Nebraska-Lincoln positioned itself to develop mobile applications that effectively deliver research and education to consumers in a constantly changing technological environment. Topics include: developing a mobile content strategy (video, web and social media), understanding your options to select the right solution(s), setting best practices for working with educators, determining infrastructure requirements, assessing potential pitfalls and navigating distribution networks.
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Extension Through Applications, a New Business Model
Brandon Schulte and Mark Hendricks
Innovate Like It’s 1999…..
Internet RevolutionInternet Revolution InformationInformation Data StorageData Storage NetworkingNetworking DigitalDigital SocialSocial MobileMobile
Mobile: Technology Meets Opportunity
I need to go mobile but where do I start?
Our Plan R&D/InfrastructureR&D/Infrastructure Innovation LabInnovation Lab FlexibilityFlexibility Education/MarketingEducation/Marketing StandardizationStandardization CollaborationCollaboration ValueValue
Balancing Act
Platform
Mobile Strateg
y
Content
User Needs
Goals
RevenueBrand
EngagementEfficiency
PhoneTablet
DesktopTouchscreen
User Interface
VideoAudioText
DatabasePhotosProduct
DirectionsConnectionInformation
CommunicationLearning
EntertainmentShopping
Strategic Vision Start at the EndStart at the End
End UserEnd User End ResultEnd Result End LocationEnd Location
Do Less, But BetterDo Less, But Better Above All Else: Enhance Your Above All Else: Enhance Your
Brand StrategyBrand Strategy
“What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” --T.S. Eliot
Keys to a Successful Strategy Mobile First DesignMobile First Design Think Beyond the Think Beyond the
““Cool Factor.Cool Factor.”” Match App Type Match App Type
(Native, Hybrid and (Native, Hybrid and Web) with Customer Web) with Customer Needs.Needs.
Platform Platform IndependenceIndependence
Forrester Research
I have a mobile app idea, how do I develop it?
What is a mobile app?
Native vs. Hybrid vs. WebNative vs. Hybrid vs. WebSmall softwareSmall softwareWhat makes a good app?What makes a good app?
Native vs. Hybrid vs. Web
Native App Native App
Hybrid AppHybrid App
Web AppWeb App
$UIX
“Small Software”
Screen SizeScreen SizeFile SizeFile SizeNavigation and ContentNavigation and Content
What Makes a Good App?
Better Mobile?Better Mobile?SimplificationSimplificationCompeting Products?Competing Products?Stakeholder Buy-inStakeholder Buy-in
What Makes a Good App?
Concrete IdeaConcrete IdeaWorking Model or Working Model or
Spreadsheet.Spreadsheet.Navigation First, Content Navigation First, Content
SecondSecondTest, Test, TestTest, Test, Test
Why mobile?
Goal – What problem(s) does the app solve?Goal – What problem(s) does the app solve? Model – Migrating content to the mobile platform. Is Model – Migrating content to the mobile platform. Is
there a model/workflow to build on?there a model/workflow to build on? HUI (Interface design) – What decisions were made HUI (Interface design) – What decisions were made
and why?and why? User needs and concerns– How does mobile User needs and concerns– How does mobile
improve or optimize the process? How does it improve or optimize the process? How does it change the process?change the process?
Impacts?Impacts?
Aphid Speed Scout
Goal – decision tool to survey for aphid thresholdGoal – decision tool to survey for aphid threshold Model – Spreadsheet developed by UNL ExtensionModel – Spreadsheet developed by UNL Extension HUI – Designed to simplify for field data entryHUI – Designed to simplify for field data entry User needs and concerns – Solves problems User needs and concerns – Solves problems
surrounding field data entry and visualization, surrounding field data entry and visualization, speeds up data entry/collection, sets calendar speeds up data entry/collection, sets calendar reminders to re-test or recommend treatmentreminders to re-test or recommend treatment
Impacts – More efficient data collection -> optimized Impacts – More efficient data collection -> optimized use of pesticideuse of pesticide
Aphid Speed Scout Demo:
BCS Beef
Goal – Use BCS scores standards, manage nutrition Goal – Use BCS scores standards, manage nutrition for beef herdsfor beef herds
Model – Tool developed by UNL ExtensionModel – Tool developed by UNL Extension HUI – Designed for field data entryHUI – Designed for field data entry User needs and concerns – Gives users examples of User needs and concerns – Gives users examples of
scored beef cows, tutorial, YouTube and Twitter scored beef cows, tutorial, YouTube and Twitter feeds feeds
Impacts – Standardization of data collection -> Impacts – Standardization of data collection -> optimized managementoptimized management
BCS Beef Demo:
Backyard Farmer Goal – Collect all Backyard Farmer resources in one Goal – Collect all Backyard Farmer resources in one
app you can take to the gardenapp you can take to the garden Model – Website, TV program Model – Website, TV program HUI – Field resource and data submissionHUI – Field resource and data submission User needs and concerns – Provides TV program User needs and concerns – Provides TV program
archives, NebGuides, soil temp, publications, archives, NebGuides, soil temp, publications, calendars, weather and photo email to the Backyard calendars, weather and photo email to the Backyard Farmer Panel of Experts – available on iOS and Farmer Panel of Experts – available on iOS and Android.Android.
Impacts – Take Backyard Farmer to the backyard!Impacts – Take Backyard Farmer to the backyard!
Backyard FarmerDemo:
Parenting App
Goal – to teach parents about milestones for Goal – to teach parents about milestones for newborns to one-year olds and keep an electronic newborns to one-year olds and keep an electronic journaljournal
Model – UNL Extension ResourcesModel – UNL Extension Resources HUI – solve user navigation issues HUI – solve user navigation issues User needs and concerns – aggregate information User needs and concerns – aggregate information
about milestones and health records for parents of about milestones and health records for parents of newborns to one-year oldsnewborns to one-year olds
Impacts – Parenting resources that you take with Impacts – Parenting resources that you take with you!you!
Parenting AppDemo:
myUNLextension
Goal – provide mobile access to UNL Extension Goal – provide mobile access to UNL Extension offices, calendars, programs and other resourcesoffices, calendars, programs and other resources
Model – UNL Extension websiteModel – UNL Extension website HUI – simplify navigation and communicationHUI – simplify navigation and communication User needs and concerns – aggregate information User needs and concerns – aggregate information
about UNL Extension programs, offices, eventsabout UNL Extension programs, offices, events Impacts – Extension resources when you need them!Impacts – Extension resources when you need them!
myUNLextension Demo:
ExtensionTV
Goal – aggregate UNL Extension video content from Goal – aggregate UNL Extension video content from multiple sources into a searchable interfacemultiple sources into a searchable interface
Model – YouTube & other video distribution sitesModel – YouTube & other video distribution sites HUI – weighted grouping of content by spires of HUI – weighted grouping of content by spires of
excellence and popularityexcellence and popularity User needs and concerns – works on desktop and User needs and concerns – works on desktop and
on mobile, ability to cut & paste linkson mobile, ability to cut & paste links Impacts – easily find the video you need from Impacts – easily find the video you need from
trusted sources!trusted sources!
ExtensionTV prototype demo:
http://em-dev002.unl.edu/extensiontv/
Marketing in a New Era
Goal – to teach current and potential ag producers Goal – to teach current and potential ag producers about marketing & management through simulation about marketing & management through simulation
Model – multiplayer excel simulation and extension Model – multiplayer excel simulation and extension publications and spreadsheetspublications and spreadsheets
HUI – move from spreadsheet to web interface for HUI – move from spreadsheet to web interface for more graphic display of conceptsmore graphic display of concepts
User needs and concerns – learn about marketing User needs and concerns – learn about marketing using multiplayer simulations. Design for classroom.using multiplayer simulations. Design for classroom.
Impacts – greater understanding and development of Impacts – greater understanding and development of skills using real world toolsskills using real world tools
Marketing in a New Era Screenshots:
Marketing in a New Era Screenshots:
Questions?
Brandon SchulteBrandon Schulte Mark HendricksMark Hendricks
Director, Ed Media Director, Ed Media IT Specialist, Ed MediaIT Specialist, Ed Media
402-472-2990402-472-2990 402-472-4280402-472-4280
[email protected]@unl.edu [email protected] [email protected]
The University of Nebraska-Lincoln is an equal The University of Nebraska-Lincoln is an equal opportunity educator and employer with a opportunity educator and employer with a comprehensive plan for diversity. comprehensive plan for diversity.
