BROADBAND DEVELOPMENT: access and adoption April 6, 2017

Broadband & E-Commerce Education Center http://broadband.uwex.edu | wibroadband@uwex.edu | @WI_Broadband | 608-890-4255

Mary KluzCommunity Development Outreachmary.kluz@uwex.edu

Broadband is

• “Always on”• High speed internet access• Capable of carrying multiple

devices simultaneously

Bits, Bytes, and Bandwidth• Kbps, Mbps, Gbps = bits per second• Kilobits, megabits, or gigabits per second• Measure of data transfer rates• 1 mbps is ~ 1000 times faster than 1 kbps

• KB, MB, GB = Kilobytes, Megabytes, Gigabytes• Measurement of file size (i.e. movie ~ 6000MB)

• Download and Streaming

Download Speed Comparison

Dial-Up (56 Kbps):1 day, 10 hrs, 44 min.

T1/DSL (1.54 Mbps):1 hour, 15 min.

Cable (60 Mbps): 1 minute, 50 seconds

Fiber (1 Gbps):7 seconds

Source: CTS technologies

Data Speed Capacity/Technology

Across the world: business revenue

The Internet Corporation for Assigned Names and Numbers (ICANN) commissioned The Boston Consulting Group to prepare this independent report.

• Research in the U.S. shows…

• 56% of businesses and organizations say broadband is essential for remaining in current location

• 56% of households say they would definitely/likely relocate if broadband was not available

• 32% of households work from home or have a home-based business

The Internet has become the highway for technology

Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households

Median Household Income Growth: High BB Adoption Vs. Otherwise Similar

Whitacre, Gallardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013

Disruptive Innovation recreation

business

work

school

health

Interaction between factors affecting broadband development

Internet service

provider activity

Availability of infrastructure

Consumer demand / adoption

Consumer confidence

Potential public role?

Affordability

Consumer savvy

Regulations

Potential public role?

Return on Investment

How are people effectingsystemic change?

Developing broadband: the players• Federal level: – Federal Communication Commission (FCC)– National Telecommunications and Information Administration

(NTIA)• http://

www.ntia.doc.gov/report/2015/broadbandusa-guide-federal-funding-broadband-projects

– US Department of Agriculture (USDA), others who administer grants and loans

• State level: – Public Service Commission PSC,

State Broadband Office

• Local level– Consumers judge it according to• Speed• Cost• Reliability

– Government (county & municipal)

Developing broadband: the players

Broadband Policies and Regulations for Wisconsin

Stakeholders

http://broadband.uwex.edu/resources/policy/

Framework for Change

1. Increase urgency

2. Build guiding teams

3. Get the vision right

4. Communicate the vision

5. Enable action

6. Create short-term wins

7. Don’t let up

8. Make it stick

http://broadband.uwex.edu/resources/policy/

Questions?

Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255

Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-512-3417

Find this presentation online: http://www.slideshare.net/WI_Broadband