Dubai 2013 Think Digital Travel

Saturday 28 September 13

we started off in a pretty bad placeSaturday 28 September 13

we started off in a pretty bad placeSaturday 28 September 13

fearSaturday 28 September 13

processplatformspeoplefear


processplatformspeoplefearlanguagelearn to speak their



it’s NOT aboutyou



it’s NOT aboutyouit’s about

USSaturday 28 September 13


show themit’s NOT aboutyouit’s about

USSaturday 28 September 13


show themit’s NOT aboutyouit’s about

USdon’t TELL

themSaturday 28 September 13





SimpleSTRATEGYworks


SimpleSTRATEGYworkstravelis social


SimpleSTRATEGYworkstravelis socialmedia revolution


SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile



attract



attractengage



attractengageconvert



attractengageconvertretain



attractengageconvertretain

consumer expectsbe where the

to find youSaturday 28 September 13

context


contextconstantly


contextconstantly consumerconnected



massmediaSaturday 28 September 13


massmediaBRANDS



massmediaBRANDS

controlSaturday 28 September 13


insight:


social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.

insight:



workthatpartnershipscreate


workthatpartnershipscreate “NO, I don’t want a IO!”




more than 90% of travel decisions are being made online



travel is the #1 commodity sold online in the USA



travel is the #1 commodity sold online in the USA

South African travel arrivals are growing at more than double the global standard of 4,4%



https://vimeo.com/44619388

sometimes markets do a better job than the marketers



sometimes markets do a better job than the marketers



user generated content can be curated, amplified and used cost effectively




user generated content can be curated, amplified and used cost effectively




& thenthingto do the next

get them


& thenthingto do the next

get themconvert



besmart


connectbesmart


connect

be real besmart


be bold connect

be real besmart


be bold connect

be real besmart& take risks


be bold connect

remix it

be real besmart& take risks


be bold connect

remix it

be real

have some FUN

besmart& take risks


be bold connect

remix it

be real

have some FUN

besmart& take risks

beautifulSaturday 28 September 13

be bold connect

remix it

be real

have some FUN

besmart& take risks

participatebeautifulSaturday 28 September 13

you need to stay inspired and connectedSaturday 28 September 13

you need to stay inspired and connectedSaturday 28 September 13

thankyou


Education

Dubai 2013 Think Digital Travel