Public Health and Social Change Summer 2012-2013DS 130.8 Leland Joseph R. Dela Cruz

Course Description: Public health interventions involve social change on various levels. This case study course introduces the art of managing such interventions to properly respond to problems or concerns in an effective and sustainable manner.

Course Objectives:1. To demonstrate the principles of change management as applied to public health. 2. To introduce students to various public health interventions in various sectors.

Course Format:The course format will be non-traditional in that there will only be two lecture days out of seven sessions. The course will employ the case-study method. Most lecture days will involve case presentations (all but one by guest speakers) and there will be case discussions. The course is designed in such a way that learning will primarily take place through what is discussed in the classroom rather than what is read.

For the first two sessions, the course will employ inductive approaches to learning. Cases will be presented and students will be expected to draw conclusions regarding change management from these cases. At the end of these two sessions, two sessions of lectures will be held, lectures which will propose a framework for change management.

Subsequently, the course will primarily employ deductive approaches to learning where more cases will be presented and students will be expected to refer back to the framework given in the lectures (whether to affirm or challenge or enhance the framework).

Given the nature of the course, readings are supplementary and will only be required from time to time. Suggested readings are:

Andreasen, Alan (1995). Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Environment. San Francisco: Jossey-Bass Publishers.

Biddle, William (1968). Encouraging Community Development. New York: Holt, Rinehart and Winston, Inc.

Homan, Mark (2004). Promoting Community Change: Making it Happen in the Real World. Australia: Thomson

Maurer, Rick (1996). Beyond the Wall of Resistance: Unconventional Strategies that Build Support for Change. Austin, Texas: Bard Books.

Course Requirements30% Class Participation30% Take-home Long Tests (2)20% Synthesis Papers (2)20% Term Paper (1)

1. Class Participation. The case method puts a premium on class participation. During case discussions, students are expected to share their insights regarding change management based on the cases discussed. They are also expected to respond to insights from their classmates. During case presentations, students are expected to ask questions and raise comments that will help them draw conclusions regarding change management for that particular case.

Students will be graded on the quality of their insights, questions and comments. Students will be graded from 0 to 5 each time they go through graded recitation (not all recitation is graded). The denominator of graded recitation and class participation is fixed at 50 points. Every point in excess of 50 points will add 0.01 to the students’ lowest long test.

2. Take-home Long Tests. The long tests will be designed to apply what was learned from class to the cases and to new cases to be given during the examination.

3. Synthesis Papers. Synthesis papers are attempts to draw conclusions regarding change management. These will be based on cases previously discussed in class.

4. Term Paper. The research paper involves the design or evaluation of a social change management initiative.

Grading System

4.7 < X :A B+: 4.7 > X > 4.34.3 > X > 3.9 :B C+: 3.9 > X > 3.53.5 > X > 3.0 :C D: 3.0 > X > 2.0

2.0 > X: F

Class Policies1. Lateness is considered a cut. 2. Cellular phones and beepers must be switched off or put on mute mode. Owners of cellular

phones or beepers that ring in the middle of class must step out.

Consultation HoursConsultation may be done after class daily. Students may also send e-mail to the teacher at ldelacruz@ateneo.edu.

TopicSession 9/ Session 11.5 hoursApril 26

Case 1: BotikaBinhi

Session 24 hoursApril 27

Speakers: Case 2 and 3Reproductive HealthTB-DOTS: Public-Private Partnerships

Session 34 hours April 30

Synthesis Paper #1 DueLecture

Session 44 hoursMay 2

Lecture

Session 52 hoursMay 3

Speaker: Case 4Health Sector Reform

Session 64 hoursMay 4

Speakers: Case 5 and 6Philhealth ReformKapanidungan: Batanes Health Insurance

Session 7May 71 hour

Synthesis Paper #2 DueFinal discussion