Campaign Against Drinking and Driving

Overview

HistoryOther CampaignsAudience AnalysisCommunication Plan and Strategy

Evaluation

History

• Drinking and driving began long before automobiles were even invented.

• When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.

• When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.

• 1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne

• MADD and Zero Tolerance movements took off in the 80’s and only continue to spread today.

Previous Campaigns

U.S. Department of Transportation Over the Limit, Under Arrest

• MADD ( Mothers Against Drunk Driving) A Few Drinks Can Make You a Killer

▪ Every Fifteen Minutes Campaign Grim Reaper

• Drinking and Driving. Org Prevention, Education, Assistance

Audience Analysis

Communication Plan

Booth- which provides pictures, videos, and information about drinking and driving and how to prevent it.

Obstacle course -in which the person will have to walk through wearing goggles that mimic being drunk.

Guest Speaker- Two speakers, one a family member of a person who has died due to drinking and driving and the second will be a convict who was in jail for drinking and driving while in college.

Board- a board will be put beside a crashed car, and students may write stories and thoughts on drinking and driving.

Statistics

On average someone is killed by a drunk driver every 45 minutes

In 2008, an estimated 11,773 people died in drunk driving related crashes

50 to 75 percent of drunk drivers whose licenses are suspended continue to drive.

Over 1.46 million drivers were arrested in 2006 for driving under the influence of alcohol or narcotics

  About 3 in every 10 Americans will

be involved in an alcohol-related crash at some time in their lives.

Statistics

In 2007, 84 percent (12,068) of the 14,447 drivers with a BAC of .01 or higher who were involved in fatal crashes had BAC levels at or above .08

  55 percent (7,974) had

BAC levels at or above .15.

The most frequently recorded BAC level among drinking drivers in fatal crashes was .16.

Blood Alcohol Content (BAC)