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One page infographic on dropbox case study analysis.
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FOUNDED IN 2007CE0- DREW HOUSTONOVER 5 MILLION USERS
Dropbox is a website that you can save your files to automatically. When you download Dropbox onto your computer, phone or tablet.
RELIABILITY
EASE OF USE
PRIVACY- SHARE, SYNC, STORE FILES
FOCUS ON:
• PRODUCT INNOVATION AND CLARITY OF USE
• MAINTAIN CUSTOMER FILES ON OWN SERVER
• BUILD MORE SMB CUSTOMER BASE
• FOCUS ON GLOBAL MARKET OUTIDE U.S
FOCUS ON ORGANIC
ACQUISITION
“VOTEBOX” & FOUS ON
VIRAL MARKETING,
WORD OF MOUTH
REFERRALS
CONDUCT MORE
USABILITY TESTS
MORE OF EXTENSIVE RESEARCH REQUIRED
PRODUCT STRATEGY
GROWTH UNCLEAR
UPDATION OF FEATURES
TOO HIGH ACQUISTION
COST V/S LOW PROFIT
NO CUSTOMER DATABASE
PROBLEMS/ CHALLENGES:
PROSPECTIVE SOLUTIONS:
DEFINE, MEASURE, ANALYSE, IMPROVE AND CONVERT APPROACH
COME AND
JOIN US FOR
DEMO!!
www.dropbox.com