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FOUNDED IN 2007 CE0- DREW HOUSTON OVER 5 MILLION USERS Dropbox is a website that you can save your files to automatically. When you download Dropbox onto your computer, phone or tablet. RELIABILITY EASE OF USE PRIVACY- SHARE, SYNC, STORE FILES FOCUS ON: PRODUCT INNOVATIO N AND CLARITY OF USE MAINTAIN CUSTOMER FILES ON OWN SERVER BUILD MORE SMB CUSTOMER BASE FOCUS ON GLOBAL MARKET OUTIDE U.S FOCUS ON ORGANIC ACQUISITIO N “VOTEBOX” & FOUS ON VIRAL MARKETING, WORD OF MOUTH REFERRALS CONDUCT MORE USABILITY TESTS MORE OF EXTENSIVE RESEARCH REQUIRED PRODUCT STRATEGY GROWTH UNCLEAR UPDATION OF FEATURES TOO HIGH ACQUISTION COST V/S LOW PROFIT NO CUSTOMER DATABASE PROBLEMS/ CHALLENGES: PROSPECTIVE SOLUTIONS: DEFINE, MEASURE, ANALYSE, IMPROVE AND CONVERT APPROACH COME AND JOIN US FOR DEMO! ! www.dropbox.com

Dropbox Case Analysis

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Page 1: Dropbox Case Analysis

FOUNDED IN 2007CE0- DREW HOUSTONOVER 5 MILLION USERS

Dropbox is a website that you can save your files to automatically. When you download Dropbox onto your computer, phone or tablet.

RELIABILITY

EASE OF USE

PRIVACY- SHARE, SYNC, STORE FILES

FOCUS ON:

• PRODUCT INNOVATION AND CLARITY OF USE

• MAINTAIN CUSTOMER FILES ON OWN SERVER

• BUILD MORE SMB CUSTOMER BASE

• FOCUS ON GLOBAL MARKET OUTIDE U.S

FOCUS ON ORGANIC

ACQUISITION

“VOTEBOX” & FOUS ON

VIRAL MARKETING,

WORD OF MOUTH

REFERRALS

CONDUCT MORE

USABILITY TESTS

MORE OF EXTENSIVE RESEARCH REQUIRED

PRODUCT STRATEGY

GROWTH UNCLEAR

UPDATION OF FEATURES

TOO HIGH ACQUISTION

COST V/S LOW PROFIT

NO CUSTOMER DATABASE

PROBLEMS/ CHALLENGES:

PROSPECTIVE SOLUTIONS:

DEFINE, MEASURE, ANALYSE, IMPROVE AND CONVERT APPROACH

COME AND

JOIN US FOR

DEMO!!

www.dropbox.com