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Driving social inclusion through digital inclusion. Some stats about why this is relevant and some ideas of how to do it. Contains the single simple solution to digital exclusion.
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Section Divider: Heading intro here.
Delivering social inclusion through digital inclusion
Helen Milner
Chief Executive, Online Centres Foundation
5 June 2013
Why care about digital inclusion?
• Social Justice– Equality, improving lives– Attainment for children, employment, saving
money (individuals), social isolation• Economic Growth
– Welfare Reform moving online– Digital by default & Supporting channel shift– Helping people be more employable– Building new and better digital businesses
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications ,training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
Comparison before and after using the internet
Who is excluded• 18% of adults have never been online
(ONS)• 21% are not regular internet users (BBC),
meaning that 1 in 5 do not use the internet. Of those:• 71% are in social group C2DE• 51% aged over 65• 50% have no qualifications
2012 data
Interested in the Nevers and the Littles
Nevers – Never been on the webLittles – People who use it
infrequently or for limited uses
Age & number of activities
Ofcom Internet use and attitudes 2012
Socio-economic group & activities
Data source: Ofcom Internet use & attitudes 2012
15%19%
35%
50%47%
34%
Ofcom Internet use and attitudes 2012
Local community organisations
Leadership, products, services & support from OCF
1 million people learning
1m people learning & getting online* UK online centres: April 2010 – July 2012
Increasing participation: Who is getting supported in UK online centres?
User survey results January 2013
Socially Excluded 83% Receiving any benefits
57%
Unemployed 47% Educated below level 2
50%
Household income <£9,999
28% Disabled 29%
Aged 65+ 16% Black, Asian & Minority Ethnic Groups
16%
What do they now do?Progression survey results January 2013
Any positive outcomes 96%Progression to employment/employment activities
65%
Voluntary work 11%Move from unemployed to employed 8%Did further learning 50%Did more hobbies 46%Used Government websites 73%Feel more confident going online 93%Overall satisfaction with support given 99%
Key social outcomes
• Happier• More confident• More skilled• More connected to family, friends, and local
community• Help people to find work• Help people who are in poor health• Help people who are homeless• Help people to help others
Clive: Employment• Clive was made redundant at 56.
He has now found work• One unemployed person costs
the government £8,000 a year• 8% of 1m UK online centres
helped got a job = 80,000 people• 80,000 people @ £8,000 each =
£640m a year
£640m a year
Roger: Homelessness• Roger was homeless for ten years
and is now working and helping others
• 2% of UK online centres’ users are homeless = 20,000 of the 1m
• Homelessness costs Government £26,000 a year
• If all 20,000 moved to homed = £520m in a year
£520m a year
Norah: Health• Since getting online 78 year old Norah
has lost weight and her diabetes has much improved
• By getting online and reducing her symptoms, Norah alone will be saving the NHS at least £5,000 a year for the rest of her life
• If just 1% of UK diabetes sufferers were similar to Norah, saving = £145m a year
• Norah has also improved to her arthritis and high blood pressure
• …. and can now play the ukulele £145ma year
Cheryl: Volunteering• Cheryl had been out of work for 15
years and she began learning at her local UK online centre
• Since then, she has supported hundreds of people to do more online
• Volunteering provides a value of £18 billion to the UK economy each year, each volunteer provides a value of £1,100
• 25,000 volunteers in the UK online centres network who contribute £27.5m a year
£27.5m a year
Need action in all of these areas
National products and support + Hyperlocal action
Top down national programme, integrated products & support
Bottom up community action and innovation
Digital & Social impact on people’s lives
5000 hyper-local UK online centres and access points
Centre search and free phone number search www.ukonlinecentres.com/centresearch or 0800 77 1234
No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, et al
Networks within the network• OCF provides tailored support for local centres who
specialise on helping certain groups of people who have specific needs. Four specialist networks:– Into Work (to help unemployed people)– Disabled People’s network– Older People’s network– Carer’s Network (to support people caring for others)
• Community Capacity Builders are local hubs that OCF helps to develop the digital inclusion support activity of other local organisations – both to engage hard-to-reach people
Free online courses for digital inclusion, financial inclusion and employability - www.learnmyway.com
Optimised for mobile learning
Also supporting the capability and capacity of community organisationswww.communityhowto.com
BUT, it’s all about a shared goal and dialogue
• Centres do not pay OCF to be part of the network• We (the centres and OCF) have a common vision
and a common goal to reduce digital exclusion• The thing the centres value the most is ‘feeling
part of a network’• We talk to centres on the telephone every day,
reaching around over 300 every week• It’s about behaviour change not about
technology
We do know how to tackle digital inclusion: it’s all about people Getting the people who need support to the people who want to support them
Please get in touch
[email protected]@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comwww.communityhowto.com