DreamFiguresProviding Customized 3D Statues of Video Game Characters

Mario Alvarez Shane Molidor Osman Khwaja

Total Customer Interviews: 71Interested Customer Signups: 60

The Big Idea

Inspiration:

● 4000 Product orders within 12hrs of Site going Live ($520,000 in Sales)

● 5,000 orders processed per month

● No plans for expansion

1. Total Addressable Market: MMORPG/RPG ~ $8 Billion● MMO Subscriptions - 20 Million (1)● Estimated 80 million copies of RPGs

sold (2)● Estimated $80 spent on lifetime of

game (purchase at $60 plus DLC's and subscriptions)

2. Served Available Market: Skyrim (3)● Over 10 mill Skyrim copies sold● $620 million in sales

3. Target Market● 5% of SAM ~ $30 million

Why Bother?Market Estimates

1

2

3

Sources:(1)-http://www.alteredgamer.com/pc-gaming/35992-mmo-subscriber-populations/(2)-http://www.statisticbrain.com/xbox-360-best-selling-games-statistics/(3)-http://www.statisticbrain.com/skyrim-the-elder-scrolls-v-statistics/

Core Hypotheses1.) Gamers want a tangible product to commemorate the (hundreds of) hours they put into their games.2.) Stock figures (mascots) do not quench the desires of gamers for RPGs that feature customizable characters.3.) Gamers are willing to pay top dollar for a quality statue of their avatar.

Experiments: Interviews

Interested in a Skyrim statue?

"I would love, love, love this."

"I will definitely be watching this."

Question: Customer Responses:

Hypothesis 1

Hypothesis 2

Interested in a personalized Skyrim statue?

"Incredible idea, just the thought of having a personalized statue of my character makes me excited."

Question: Customer Responses:

Hypothesis 3

What would you be willing to pay for a high quality statue?

"I would pay upwards of $100 for a 7in statue"

"$130-$170 is fair for a totally unique, custom figure, IMO."

Question: Customer Responses:

Sam the Student

● Male, 18-25● Avid gamer● 300+ hours of

gameplay● Not wealthy but

will spend on products that really excite him

Will the Worker

● Male, 25-40, employed

● 300+ hours of gameplay

● Obsessed with lore of the game

● Financially stable and easily willing to spend over $100 on his passions

Aligning the Supply Chain

Once we have a licensing agreement...

Rights to use in-game

models from Creation Kit

10% of Wholesale Price (Royalties)

$150 - 170

$30 - 35 CAM

+ $30 (?) Labor

Distribution and AdvertisingMVP Website Splash Page

- 60 Signups- 950 Unique Visitors- CAC: $0.76

The Next Steps

● Prototypes

● Approach Bethesda with Lloyd Mintz

● Build software

● Start shipping!

A Case Study in Failure: Team Notes

Online video note-taking application

Study group collaboration service

PDF markup environment

Teacher assessment tool

Problem: Nobody demanded any of them

Lessons Learned...● Customer is King

● Building a Product is not Building a Business

● Do not hesitate to make tough decisions

● TALK TO PEOPLE! Learn about a new industry -- it doesn't take long to sound like an expert (or at least 1/2 an expert...)

● Don't be afraid to admit ignorance

A Look Back: The Business Model Canvas

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Keep Moving Forward...

The Future and Beyond...