DRAGONFLY’S GONNA

DRAGONFLY’S GONNA

Hello, I am an ordinary student father.

Teachers’ day is the day that you have to show your respect to your teachers!

You have to give a gift to your teacher!

Oh but what should I give my teacher\/

I’ll manage that, you just need to give your teacher.

Having no idea what kinds of gift is suitable. He ask his father to choose the gift.

He thought that he had enough experience to help his son choose the suitable gift

That was very important becauseHe wanted to remind the teachers Of his son

Probably his son will get higher score for that

Just pick anything as long as it’s a gift

DRAGONFLY’S GONNA

Cosmetics

39%

Office

products

29%

Clothes

14%

Books

10%

Hand

Made

8%

(We all know that they also can give money as a gift. But it seems quite secret)

Familiar(Result of a survey of 100 students

randomly )

Hi, I am a beloved teacherWhen the teachers’ day comes. I receive a lot of gift such as cosmetics items, perfume, clothes… I give other people most of them because they are not my taste. I keep only the cards. Many cards I receive are from the

students’ parents. Sometimes with both flowers and money.

I can not remember clearly all those students

The way of expressing their respect and love to the teacher does fail.

An opportunity

DRAGONFLY’S GONNA

20/11 is the day for the students showing their love to the teachers with sincere gifts.

Precious gift takes time to choose. In fact, parents don’t spend so much time on this. They choose the most convenient way: “Giving money”!

It’s the reason why money and luxury gifts are more and more common choice for Teacher day’s present in Viet Nam.

Insight

DRAGONFLY’S GONNA

Interaction book

Tiki School Bus

Target: TIKI becomes “Top-of-mind” brand in “20/11” gift market and become a

symbol of ethics brand in long term.

Target customer: STUDENTS AND THEIR PARENTS.1 CONTEST: VIETNAM MOST WANTED TEACHER

TIKI is going to publish a book that name “Teacher in my heart".

The book has articles about Vietnam's 100 best teachers.

The students do vote for them!

1 EVENT: “TIKI SCHOOL BUS”

TIKI not only interact with you online, we bring Tiki products directly

to your hands by a schoolbus (The destination are Primary and highshool).

DRAGONFLY’S GONNA

INTRODUCTION TO TIKI COVER:

Tiki covers are not just a normal plastic protection of your books. You

guess! It can be much more than that. You can made by yourself a picture,

frame, cards, letters or anything which can protect your love, memories with

your beloved teachers.

Tiki makes an interractive cover named: “scrapcover” including the

background and scrap items which have variety of choices and colors.

Customers can create their one and only cover for their books by matching,

drawing, fixing things. We also give example cover online for customer to base

on. By that way, you are not only the buyer but also an artist, Book is

enhanced to be an artwork. Tiki helps you protecting your book, deliver your

love message to in the best way both you and Tiki can.

You can share your own cover with Tiki’s community on Facebook.

Most liked cover will win attractive prize and discount given by Tiki.

CREATE YOUR OWN GIFT!

DRAGONFLY’S GONNA

Idea: A book made by students for their beloved teachers.

OUR PLAN: Making a National contest!

TIKI is getting preparation for a special gift on 20/11: Top 100 most beloved teachers in Vietnam.

How to let others know how popular they are? The students do vote for them!

HOW TO VOTE FOR ONE?

1, Access vietteacher.vn (a ebook website of this campaign) then log in by your Facebook account.

2, Pick a picture of your favorite teacher, fill the required information and write a caption for that picture.

4, Announce it to your friends on facebook , each comment about that teacher is regarded as a vote. Vote for

your teacher to get the prizes.

PRIZES:

Each teacher is included in “Top 100 most beloved teachers” will have an article about him/her in that book-

“Teacher in my heart” which is designed and published by a professional publisher, also Tiki partner. + Appear

on the index and ebook site of Vietteacher.vn with all their notes, comments and a copy of this book.

DRAGONFLY’S GONNA

Sample for the WEB SITE

DRAGONFLY’S GONNA

TIKI SCHOOL BUS

Promoting the Tiki cover to students by workshop: We prepair scapitems

and beautiful backgrounds for students to create their own cover base on Tiki

sample.By using on Tiki cover scrap items, Tiki holds compettion of making

“Bích báo, Báo tường” between classes of each schools.

Book giving: By using Tiki covers students made throw the program, We

recover your old books gather by “kế hoạch nhỏ” program and give it to remote

area students. Students will be rewarded with coupon from Tiki.

Time: on Monday or the day that school celebrate the Teacher Day.

DRAGONFLY’S GONNA

That just

a piece of

our BIG IDEA!Thank you!

H.Phương V.Dũng H.Yến H.DungK.Tuyến