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Double Page Spread Analysis 1This double page spread and most double page
spreads for rap music magazines mostly have a 70-30
ratio of image to text. This allows the audience to
become more drawn in to the artist in the image so
that it encourages them to read about them.
As you can see in the top right
corner of the double page spread it
says ‘NAS’ which is the artists name
in the image and the header of the
double page spread.
However every
double page spread
in a rap music
magazine are not all
the same. This is just
an example of a rap
magazine covering
an article about the
artist Nas.
A double page spread allows you to
be more creative with text and images
as you can see on the page it is mainly
image so that it stands out when you
are flicking through the pages.
The artist in the image
follows the stereotype
of hip hop/rap artists
as he has a sleeveless
top, jewellery, a
serious/emotionless
face and tattoos.
The background in the image helps enhance
the artists’ feelings as a serious man and that
he is not joking around. The background
shows gym/boxing equipment which tells us
that he has been working out or boxing. This
shows us a bit more about him.
Header
Pull Quote
This is a pulled quote
which has been
pulled out of the big
chunk of text. It is a
quote from the artist
and this will help
draw in extra
attention from the
audience. As this is
the biggest text on
the page, the
audience will read
this first and it may
encourage them
into reading more
about the artist.
Main
Image
A drop letter to
mark the start of the
big chunk of text.
The text has been
put into one column
and into several
paragraphs so that
it is easier to read.
Drop
Letter
In the bottom left
hand side of the page
there is a small print of
the page number, the
magazine name and
the date of the issue.
This is small so it
doesn’t get in the way
of the main image.
Double Page Spread Analysis 2The main image is a central mod shot of the artist
and also takes up all of the left hand page. The
clothes that the artist, Lupo Fiasco’ is wearing
matches the colour theme of this article in the
double page spread to keep it simple and calm.
There is a Pull Quote on the right hand side of the double page
spread which is a distinctive large text. This will draw the audience in
to read more on the article because it entices the reader and
interests them so that they want to find out more. In addition to this
the main words in the pull quote have been changed so that it
stands out ever so more.
As said before the
colour scheme for this
double page spread is
very simplistic, calm
and just works because
of how well yellow,
black and white go
together. This will help
the audience read
because their wont be
any loud colours
distracting them.
The background is a solid colour with
a lighter colour text on it so that the
text on the page is easier to read. The colours go well with
the genre of music, rap, so that it gives an attractive, eye
catching feel to the double page spread.
The headline is ‘FIASCO @9:30’
this is because this is when this
artist performed at a recent
concert so that fans can find out
and then read more about the
concert and the artist.
The artist is wearing a
typical costume that
fits in with the genre
rap. In the image he is
wearing a hoodie and
a golden watch which
shows he has fashion of
the genre and that he
is showing of his watch.
The watch has been
placed there because
of the headline which
has a time in it.
The only other image
on this page is one
that is a blue colour
which does not go
with the colour
scheme. This makes it
stand out and will
make readers look at
it. The image is of the
artist performing at a
concert.
The main article is put
into columns to insure
that it is easier to
read. The editor has
changed the colour
from the questions
and the answers so
that the reader can
quickly identify what
the artist has said.
Double Page Spread Analysis 1.2
This double page spread is about
the rapper NAS and is a positive
article about him. The double page
spread will attract the audience to
read because the image takes up
most of the page which means that
their isn’t much writing. As the
audience of this genre is working
class and not well educated this will
lure them in because pictures grab
more attention from the working
class.
Another way this article meets the
conventions of a rap music
magazine is that the rapper NAS has
the representation of a serious and
tough rapper. The imagery helps this
representation get across and also
speaks to the audience with the use
of boxing bags behind the artists.
The image of the double page spread also speaks to the audience through uses and gratification, the idea that NAS
is wearing a top with no sleeves can get the impression across to the audience that he is a ‘wife beater’ this originated
from men in the ghetto usually wearing these tops when they were abusive in a relationship.
The lighting used in the image is key here because the light source is generated to make NAS have half of his face
bright and the other half dark. This is to get the rappers representation of good and bad, like having an angel on one
shoulder and a devil on the other, the lighting is used to show NAS has two sides to his personality, but this article shows
most of his good side and how he has become a better person. Hence why the lighting comes from the right and the
fact that his right arm is almost out of the image, meaning he is more good than bad.
Double Page Spread Analysis 2.2The main aim of this article on
this magazines double page
spread is to help brighten Lupe
Fiasco’s image. The way the
rapper is positioned shows him
looking up at something the
audience cannot see. This may
represent him looking up to
someone for advice.
All of the double page spread
is dark, apart from the top left
corner. This is artificial lighting
and has been used to shine
down on the artist, to create a
good light on the rapper, not
making him look God-like but
creating an image that Fiasco
can be represented as
religious. The annotation backs
this up, it is some lyrics pulled
from one of the songs of his,
rapping about God loving him.
Following the codes and conventions of a rapper, Lupe Fiasco tries a different representation of being religious and this
is backed up from the imagery, position of the rapper, lighting, camera angle and the article itself. But this religious
convention has been represented by other artists such as Kanye West and Eminem, except they express themselves as
God-Like beings.
I chose this article because it challenges the modern conventions of a rapper as Lupe Fiasco is shown to be more
religious, rather than boasting about wealth, he thanks God for where he is today.