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GatekeepingKurt lewin coins the word “gatekeeping” in 1947
He was born in Germany 1890. he was a great psychologist and pioneer in social psychology
Gate keeping is nothing but to block unwanted or useless things by using a gate. Be it publication, broadcasting, the internet, or some other type of communication
First it is widely used in the field of psychology and later it occupies the field of communication. Now its one of the essentials theories in communication studies.
Gate keeping Kurt lewin observed food habits in families (and seeing housewives as gatekeepers at that time); this was later applied in a major way to the editors in news publication.
Who is gatekeeper?
A gatekeeper is a person that controls access to something, decide whether a given message will be distributed by a mass medium. We use the term mass medium to describe that transit information to many people such as those that create web pages, newspapers television programs
Concept The gatekeeper is having its own influence like social, cultural, ethical and political. Based on having on personal or social influences they let the information get to the group. Through this process the unwanted, sensible and controversial information's are removed by the gate keeper which helps control the controversy.