YEEF – Young European

Entrepreneurs of the Future

Maria Isabel QueroAdenike Kebi-Mola Aranda

Noelia Martín EspadaLaia Alonso Romero

Laia Navarro IrúnLaura Pérez Guàrdia

D&J SOLES(Dancing N joy Soles)

D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to ballet dancers

OBJECTIVE

• Objective

Our objective is to obtain total relief of pain inballet dancing.

OUR HOMEMADE PROTOTYPE

This pointprotector is in the market nowadays

And this is our prototype. A Point protector that holds all the feet better

MISSION STATEMENT

Our product helps people to enjoy sport and dancing,

it encourages the sport practice and, above all,

dancing.dancing.Because our point protector

and sole make an innovative which give joy

to the art of dancing .

1 Year 2 Year 3 Year

1. Start capital 10.000 - -

2. Revenue 240.000 350.000 780.000

Turn over 8.000 8.000 16.000

loans - - -

Private investments Working Hours Time

Other 2.000 2.000 4.000

FINANCE PLAN

TOTAL revenue 260.000 360.000 800.000

3. Expenditure 47.000 50.400 10.000

Investment 7.500 1.0000 28.000

Materials 50.000 83.400 18.000

Running costs 400 600 1.000

Taxes and fees 3.000 5.000 18.000

TOTAL costs 107.900 149.400 332.000

TOTAL expenditure 152.100 210.600 40.800

OUR PROTOTYPE: ECONOMY

•Investments

OUR PROTOTYPE: ECONOMY

1.000.000

1.500.000

2.000.000

best case

realistic case

worst case

-1.500.000

-1.000.000

-500.000

0

500.000

MARKET RESEARCH OF DANCE SCHOOL

In these picture you can se the different dance school that there are in Barcelona, province of Barcelona and Catalonia.t

In Barcelona there are there are 130 schools of dance.

MARKET RESEARCH OF DANCE SCHOOL

In the province of Barcelonathere are around 150 schoolsof dance

MARKET RESEARCH OF DANCE SCHOOL

In Catalonia thereare 400 schools of dance

• This pictures show us that the number of people who dance areaproximately 200.000. This means that our product could succed

MARKET RESEARCH OF DANCE SCHOOL

Our product will increase in about 5 years, and then we will sell it around Europe.

SWOT ANALYSIS

Strengths Weakness

The main quality of our product is that it is

innovative,prevents foot pain.What it makes it unique in the

When worn for extended period of time the resin crescent may flatten.

What it makes it unique in the market.

Opportunities Threats

Developing market Gap in the market

Huge potential for growth Consumer acceptance

Our main competitors are strong and can copy our

productAn industrial cheaper version

MARKET AND COMPETITION

Toes

Kids

Bits

and

pieces

Less

safety

More

expen-

sive

Avoid

foot

pain

Not

enough

protec-

tion

separate

items

Capezio

SanshaSansha

Gaynor

Minden

Inter-

mezzio

D&J

Soles

SUMMARY4Ps 4Cs 4As 4Os

Product Costumers need Ballet

dancers need point

protectors in order to

avoid feet pain.

Acceptability Our

product respects the

laws of the country

and it is socially

acceptable.

Objects Our high

quality product is sold

in order not to have

pain on your feet

while you are dancing.

Price Cost to use

The price is affordable.

Affordability

All ballet dancer can

afford this product.

Objective

We promote the sports

without pain.

Place Convenience You just

have to search the

Internet to find our

product. Quality and

price fair relation.

Accessibility Everybody

is able to buy our

product because there

is on the Internet.

Organization

We sell our distributor

product through

Internet.

Promotion Communication We will

communicate with our

costumers via e-mail or

phone.

Awareness All dance

schools have received

brochures and

advertising via e-mail,

and students who have

already try it are

spreading it.

Operations

We have a web page

and a video showing

the product and the

result of it.

TARGET CUSTOMERS

All kind of ballet dancers can use

this product (women, men or

children). For amateur or

professional dancers.

PROMOTION

• Trade shows, trade exhibitions or trade fair. • Local ballet shops• Gyms • Ballet Schools• Ballet Schools•Magazines• Instagram• Facebook• Twitter• A website, a logo• Online sales

EXECUTIVE SUMMARY

• Our company: Ballfeet (S.L.)

• Our workers:• Our workers:

- Manager: Maria Isabel Quero- Marketing: Laura Pérez Guàrdia- Treasurer: Laia Navarro Irún- Distribution: Noelia Martín Espada and Laia Alonso Romero - Secretary: Adenike Kebi-Mola Aranda

• Local: Creu Alta Avenue N-12, Sabadell