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With the inexorable growth of social media technologies, the global lexicon across cultures, generations, and professional industries has changed—permanently. In this webinar, Tanya Odom and David Thompson described core elements of social media, and how diversity and inclusion (d&i) practitioners can use these tools to complement their d&I activities. This was presented at a Linkage, Inc. webinar, March 16th 2012
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Diversity 2.0
The D&I Social Media Revolution Tanya M. Odom David C. Thompson
About us
Tanya M. Odom, Director of Innovation and Social Media at the FutureWork Institute
about.me/tanyamodom
@tmodom 2
David C. Thompson, Social Media Strategist at Boehringer Ingelheim Pharmaceuticals, Inc.
about.me/dcthompson
@dcthmpsn
Time for some questions …
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Question 1: I use the following tools (please check all that apply): • Facebook • LinkedIn • Twitter • Tumblr • MySpace • StumbleUpon • Delicious • Pinterest • Google+
Question 2: My organization uses an internal social media platform? (y/n)
Please follow along … and continue the conversation following the webinar
Some useful Twitter hash-tags:
#socialmedia
#diversity
Delicious bookmarks:
D&I3.0
diversity
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• The current changing intersection of social media, Diversity and Inclusion, and engagement
• Some questions that may need to be considered before embarking on a social media component to a Diversity and Inclusion, and engagement strategy
• What might such a strategy look like?
• Questions and Answers
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What we plan on sharing
Technology
-
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“Society has at its disposal the most powerful platform ever for
bringing together the people, skills and knowledge we need to ensure
growth, social development and a just and sustainable world…”
“People everywhere are collaborating like never before, sometimes
on an astronomical scale, to reinvent our institutions.
“From education and healthcare to science and democracy,
sparkling new initiatives are under way, embracing a new set of
principles for the 21st century – collaboration, openness, sharing,
interdependence and integrity.” - Dan Tapsoctt
Global D&I 2012 – 2022: A 360 Perspective
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Diversity 2022
Forward into the Future
Broader
Deeper
Broader
The New Workplace is Anywhere
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More culturally diverse
business partners, clients,
and colleagues
Intensified global collaboration
Collaboration will be
more virtual – to accommodate
distance and work/life
flexibility choices
Global Trends Require a Change in Mindsets and Work Culture
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Ability to co-create
Peer- not rank-thinking
Social & collective
Comfortable with ambiguity,
complexity, change
Open information flow
Transparency of decision-
making processes
Distributed decision-making
MINDSETS WORK CULTURE
Uses of Social Media?
• What are some of the ways we use social media?
• How have we used social media in our diversity and inclusion work?
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22 May 2012 PLEASE INSERT Presentation title 11
Social Media – outside organizations
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Social Media – inside organizations
13 http://articles.economictimes.indiatimes.com/2011-08-02/news/29842621_1_networking-linkedin-jive
The most important thing to know about Social Media, and it’s often lost in the hype: it’s all about …
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What it most certainly is not:
“A mass movement of militant millennials”
“Your exposure to technology defines how tech savvy you are, not your age” – Joseph Mariano & Gina Sammarco*
* “Managing a multi-generational workplace”, American Records Management Association, 56th Annual Conference and Expo., October 17-19 2011 15
Facebook 2012
16 http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/
•845 monthly active users •1 of every 5 of all page views
Facebook, Twitter, and Egyptian Youth
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The most important thing to know about Social Media, and it’s often lost in the hype: it’s all about …
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The ‘Actions’ that determine what has to change
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“Why do
we need to
change?”
“What are our
business
rationale/
objectives for
doing diversity
and inclusion
work?”
“What are our
priorities and
who will do
what?”
“How can we
integrate our
diversity efforts with
our people and
business
processes?”
Assess organization and culture
Build the diversity change strategy
Align, integrate and implement
Set the
diversity
change
strategy
Link
diversity to
business
strategy
The ‘Drivers’ which make the diversity change process take root
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Leadership
Communication and Involvement
Education and Training
Measurement and Accountability
The ‘Staging’ that sequences the steps in the diversity change process
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Break with
the past
Build the
energy
Performance
lift-off
Embed new
culture
Push the
limits
Set the
direction
Create the
desire and
will to change
Communicate
and build
confidence
Secure wide-
spread shift in
behavior
Underpin with
change in
structure and
people
processes
Strive for
continuous
performance
improvement
Unfreeze Mobilize Realize Reinforce Sustain
How can you enable Social Media in your organization?
http://www.linkedmediagroup.com/social-media-strategist/
Project leader Plan
+
Governance
+
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Utilize the passion and energy of people who self-identify as passionate advocates and responsible users of internal social tools to support your ongoing initiatives
Self-identification is key
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Social Media Champions
Sound familiar?
Once it’s all done …
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Engagement is a by-product of communication
Diversity and Inclusion activities are made that much richer through a social
media component
4 ½ Things We Would Like You to Think About for the Future
1. The on-boarding and utilization of Employee’s Networks
2. Sharing of information, resources and research about global diversity and inclusion stories, best practices, etc.
3. Finding experts is ‘easy’, we want to find ‘influencers’ / ‘boundary spanners’ *
4. Can we achieve ‘near’ real-time business value, through a
real-time understanding of our organization? what processes need to be in place to support this?
* ‘Turning things, inside Klout’ Erin Arcario and David Thompson 25
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