Distribution , Marketing And Exhibition

What is Distribution?It is through distribution strategies that we, as an audience,first get to know about a film. In most big budget films thedistribution deal is secured before filming takes place. Thisaspect of the industry deals with the marketing andpromotion of the film through the production of trailers,posters, film reviews, film festivals, previewsand merchandise.

Distribution of We’re The Millers

DistributorsCocinsa (2013) (Nicaragua) (theatrical) Columbia TriStar Warner Filmes de Portugal (2013) (Portugal) (theatrical) Cuvision (2013) (Paraguay) (theatrical) InterCom (2013) (Hungary) (theatrical) Interfilm Distribution (2013) (Kazakhstan) (theatrical) Manfer Films (2013) (Bolivia) (theatrical) Roadshow Film Distributors (2013) (Australia) (theatrical) Shooting Stars (2013) (United Arab Emirates) (theatrical) Village (2013) (Greece) (theatrical) Warner Bros. Entertainment (2013) (Canada) (theatrical) Warner Bros. (2013) (Argentina) (theatrical) Warner Bros. (2013) (Germany) (theatrical) Warner Bros. (2013) (France) (theatrical) Warner Bros. (2014) (Japan) (theatrical) Warner Bros. (2013) (Netherlands) (theatrical) Warner Bros. (2013) (Singapore) (theatrical) Warner Bros. (2013) (USA) (theatrical) Argentina Video Home (2013) (Argentina) (DVD) Argentina Video Home (2013) (Argentina) (Blu-ray) (DVD) Hollydan Works (2013) (Serbia) (all media) New Line Home Video (2013) (USA) (DVD) New Line Home Video (2013) (USA) (Blu-ray) (DVD) Warner Home Video (2013) (Germany) (DVD) Warner Home Video (2013) (Germany) (Blu-ray) (DVD) Warner Home Video (2014) (Netherlands) (DVD) Warner Home Video (2014) (Netherlands) (Blu-ray) (DVD)a

PositioningThe film was released on 27th August 2013

which is in summers, during holidays. People would go out to watch movies during this time.

The film is rated PG-13 which tells that the target audience for this movie are teenagers and young adult. These age groups would like mystery and drama

Circulation

Film were circulated to the cinemas all around the world.

The movie was a saturate release, it was shown in almost every cinema, all over the world, especially in United States of America.

Marketing

Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service

ExhibitionThis is the stage of the industry where you experience the film itself and the area you are likely to be most familiar with. It refers to the place where the film is seen and since the 19BUs, most films that go on general release are seen in multiplex cinemas. These are cinemas with many screens and have facilities designed to make the experience comfortable and enjoyable. Exhibitors pay attention to local marketing, food and drink inside the auditorium, issues about air-conditioning, sound and vision maximization etc.

• Exhibition is divided into two sections:• Cinema: The distributor is paid by the cinema for a

copy of the film.• Home: The distributor is paid by the company who

is selling the film for a copy.• The distributors of Now you see me (depending on

the region) were paid for the given copies to the cinemas and the total sales of the Discs, including DVD’s and Blu-Ray’s.

• The film was released worldwide so it was played in almost every cinema over the world, specially in U.S and Europe.

• The movie’s budget was $75 m and the box office was $351m which means that the movie made a profit of $276m.