Distinctive capabilitiesStrategic Human Resource Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

The concept of Strategy

• The concept of strategy is

based on three subsidiary

concepts:

– Competitive advantage.

– Distinctive capabilities and

– Strategic fit.

Distinctive capabilities

• A distinctive capability or

competence can be

described as an

important feature that in

Quinn’s (1980) phrase

‘confers superiority on

the organization’.

Distinctive capabilities

• Distinctive capabilities

are those characteristics

that cannot be replicated

by competitors, or can

only be imitated with

great difficulty.

Distinctive capabilities• Four criteria have been proposed

by Barney (1991) for deciding whether a resource can be regarded as a distinctive capability or competency:– Value creation for the

customer;– Rarity compared to the

competition;– Non-imitability;– Non-substitutability.