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Business Storytelling captivates, connects and convinces.
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The Power of Business Storytelling
Diane Windingland
Do you ever feel work is like this . . .
The Hero’s Journey
Current State (What is)
Transformed State(What Could Be)
YOU
Communication
It’s all about
Communicationfocused
clearIt’s all about
Communicationfocused
clear
message
It’s all about
Communicationfocused
cloudy
OverloadMeetingsMeetingsMeetingsPower Points
Clutter
Details, Details, Details, Details
message
priorities
Alignment
chaos
managersdirectors
coworkers
brand implications metricschallenges contextgoalsConfusionpreconceptions
channels
unmanage
issues
Or . . .Direction
UnderstandingEngagement
Who is? •Faster than . . .•More powerful than . . .•Able to leap . . .
Story
Why Stories?
1. Stories are how we think
2. Stories are how we relate
Storytelling:A Brain Connection
Pop Quiz
3.14159
People Remember Stories
Stories Tap into Emotions
Stories Are Concrete
It’s not about
the statistics,It’s about
the story!
Are your presentations
like this?
Revis family North Carolina, U.S.A.
$341.98/week Spaghetti, potatoes, sesame chicken
• From the book “Hungry Planet”
U.S.A. Typical Weekly Food
Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat
• From the book “Hungry Planet”
Chad Typical Weekly Food
Or . . .
A picture is worth ____ _____.
A story is worth 1000 pictures!
Your turn . . .
Stories Connect
2 Main Ways to Connect
•Similarity »“I’m like you”
•Vulnerability »“I’m authentic”
?
When you connect you can convince.
“People don’t just buy our shoes, they tell our story”- Blake Mycoskie, TOMS Shoes