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This is the Frisco Connect Resume Boot Camp. We review resume layouts, formats, eye-access cues, content, context and more.
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Resume Boot Camp
with Dirk
Frisco Connect 2011 Top to Bottom Action Plan
No Questions - Answers Only
Get the Job Not the Interview©
The Resume is a Game of:
•Reach ability
•Read ability
•Like ability
•Inch by inch on the resume
Layout and Format
Be Boring Already
Use One Inch Margins
Every page
1 Inch Margins - All Four Sides
•Top
•Bottom
•Left
•Right
The Eyes Have It
What do they want?
Where do your eyes go?
Still the Same?
Who Are You?
What Are You?
How Do We Reach You?
Make it easy to know this…
Name, Job Title, Email, Phone
At least - Please
Names Need to Be Easy to Read
Initials, Commas, Acronyms
can turn your name to electronic dust…
Dirk Spencer
Dirk V. Spencer
Dirk Victor Spencer
Dirk V. Spencer, PMP
Dirk Victor Spencer, PMP, ACIR
Dirk Victor Spencer, PMP, ACIR, CIR
Dirk Spencer
Dirk V. Spencer Dirk Victor Spencer Dirk V. Spencer, PMP Dirk Victor Spencer, PMP, ACIR Dirk Victor Spencer, PMP, ACIR, CIR
These 4 things can turn a
last-name into nothing
or the wrong-name
Dirk Spencer
Dirk V. Spencer Dirk Victor Spencer Dirk V. Spencer, PMP Dirk Victor Spencer, PMP, ACIR Dirk Victor Spencer, PMP, ACIR, CIR
The post-name Alphabet-Soup Dump
does not inform…
And – it can become your New Last-Name
Dirk V. Spencer, PMP
Recruiter / Sourcing Specialist
214-295-8687
Plano, Texas 75024
Dirk Victor Spencer, PMP, ACIR, CIR
Recruiter / Sourcing Specialist
214-295-8687
Plano, Texas 75024
Job Titles
Make It Obvious
Recruiter
Sourcer
Talent Acquisition (TA) Specialist
Recruiter / Sourcer
Sourcing Specialist
Sourcing / TA Specialist
Project Manager
SW Developer
Electrical Engineer
Project Manager
Project / Product Manager
Project Manager / Product Manager
SW Engineer
Software Engineer
Software Engineer / Developer
SW Engineer / SW Developer
Emails, Phone Numbers, Zip
Verify they work &
Brand Effectively
Do’s & Don’ts
Bad Email – No Doughnut
Tail Chaser
Sexy Kitty
Harley Girl
Email Errors to Avoid
Missing Letters
Transposed Numbers
Wrong Domain (.COM vs. .NET)
Old Work Email
Phone Numbers
Test Them
From the Resume
Phone Number Errors to Avoid
Transposed Numbers
Wrong Exchanges / Extensions
Old Cell / Land Line Number
Location, Location, Location
All About
Zip Codes
Location Minimums
City
State
Zip Code
The Top of the Resume
Pulling It
All Together
Secret Spreadsheets
Be Part of the Pipeline
Which Layout is Easier to Copy?
Paragraphs Hacks
The Magic of 3 Lines
The Failure of 4 or More
Where Does the Eye Go?
They Jump Blank Line to Blank Line
Wraps Around the 3 Line Paragraph
Drops to “Preview” – Spots the 4th Line
Swings Up to Top
Takes in the 3 Lines Here
The Magic of 3 Lines -
The Failure of 4 or More
Less is More – Learn to Chunk Info
Layout Hack
Left Justified
Or
Ragged Right
Where Do The Eyes Go?
Company Name and or Job Title
Then – First Bullet
Then – The White Space
Then – Hopefully – The First Word
How it Works?
This white-space gives the eye a trough, trench, channel to follow downward The correct width of this white-space - Allows the eye to pick-up the first word naturally
Versus Here?
Here the eye travels downward to the left of the bullets…result?
- ZERO word comprehension
Versus Here Still?
Here the eye travels along the far left white-space and
The bullets are too close for subsequent reads
Comparing Eye Travel
Avoid Justified Text
The Risk of Justified Text
Where Does the Eye Go First?
Left Edge to Right Edge…& Back
Why is Justified Text Bad?
The human “thinks” they read the text when they have not…
Justified text draws attention to job dates and gaps if they exist…
Find a Font
Arial or Times Roman
Arial is Your Friend…
…On Screen
What is Arial
Sans-Serif Font
Internet Standard
Universal to the WWW
(Check the major news & retail sites)
Why Arial – Why On Screen
Computer monitors & smart phones
Pixel ratios drive this condition
Resumes are viewed mostly online
Times Roman is Your Friend…
…In Print
What is Times Roman
A Serif Font
The serif is the implied line at
the bottom and top of the
character stem
Why Times Roman – Why Print
The serif gives the eye direction
The eye follows the implied
Line created by the horizontal
Stems in each letter or number
ARIAL – TIMES ROMAN
Which of these is
easier to read on screen?
Pick a Point
Because… Size Matters
Use the Same Size Font/Size
Throughout the Resume…
Arial 11
Is easier to read than…
Times Roman 12 on screen
Be Boring on Purpose
Be the Same
Everywhere on the Resume
Resume Must Have a Context
Cheap Hacks
Leveraging Labels for Context
AKA - Resume Outline
Generic Labels Everyone Can Use
The “Preview”
The “Summary”
The “Overview”
The “Professional Experience”
Other Labels to Leverage
The “Software” The “Methods” The “Tools” The “Associations” The “Awards” The “Conferences” The “Best Practices” The “Processes” The “Body of Knowledge”
Using Labels Plus Job Title
=
Hack for Cheap Context
Recruiter Gives “Context” to Section Labels
Recruiter Preview
Recruiter Summary
Recruiter Overview
Recruiter Professional Experience
Where Does Your Eye Go?
Beat a “Job-Title” Hack to Death
Recruiter Software
Recruiter Methods
Recruiter Tools
Recruiter Associations
Recruiter Awards
Recruiter Conferences
Recruiter Best Practices
Recruiter Processes
Recruiter Body of Knowledge
Real Life Example
Labels Alone
Can Make a Difference
What Job Boards Highlight
Keyword: RECRUITER
Who Would You Call?
Resume Review The Science of the Eye
The Science of Human Behavior
The Science of Layout and Styling
LEFT ALIGNED
Ragged Right
Style Options to Stop Using Mostly Because of The LCD
STOP DOING THESE THINGS:
Random Bolding
All Capitalization
Underlines
“Symbols” as “Bullets”
The Sin of Random Bolding
Distracts the Reader
Appears Disorganized
The Sin of All Capitalization
Grammatically Incorrect
Comes Across as SHOUTING
Misgiving of Underlines
Creates White-Space Escape
Draws the Eye to the End
Avoid Using Symbols as Bullets
Use Standard Bullet List
Examples to Avoid:
Word Processing Tricks to Avoid
Stuff you can do
– But should stop already
Technical Things to Stop Using
Graphic Lines
Text Boxes
Headers
Footers
Avoid Graphic Lines
ATS products may translate,
convert or delete text from the
the resume
Text Boxes
The content in text boxes is usually NOT cataloged in the ATS or resume database This is why they do not email or call – they do not have the information electronically
Headers & Footers Are Not Your Friend
The content of the Header & Footer is not always captured by the ATS or resume database electronically
If your name & contact data is here they
may not be able to “find” it in follow-up searches…. Even when the header & footer displays the content to the reader when online
The Kiss of Death (The K.O.D.)
AKA - Fluff Kills
Fluff Negatively Ranks Resumes
Job board technology changes make any fluff, hyperbolic, hyperbole, hype or other marketing jargon is enemy number 1 to resume ranking…
Job Titles to Avoid
•Entrepreneur
•Owner
•Consultant
•Operator
•Franchisee
•Principal
Phrases We Never Search For
•Results-Oriented
•Proven Leader
•Strong Interpersonal Skills
•Hands-on Technician
•Seasoned Professional
Words That Blunt the Resume
•Other
•Every
•All
•Any
Years of Experience – Stop It
•“X” Years of Experience
Never Use Humor on a Resume
•Head Bottle Washer and CEO
TMI Alert
• Happily married with 3 beautiful kids
• Wife’s name is Mary
• Born Crafter
Words Recruiters Do NOT Search On
• Strong
• Dynamic
• Duties
• Utilize, Utilized, Utilizing
• Responsible
• Successfully
• Effectively
• I (EYE did this - EYE did that)
• Thinker
• Strategic Thinker
• Tactical Thinker
• Duties
• Decisive
• Dynamic
• High Energy
• Power
• Powerful
Honest is Good – Vulnerable is Stupid
• Self-Taught
• Recent Death in the family forced me to start my own company
Trough Sales Vs Team Leader
•Manger
Versus
•Manager
Negativity Sticks to You – Not Them
•Demoralized
•Depressed
•Discouraged
•Disheartened
•Subpar
Q & A
Dirk Spencer – Social Media Recruiter
• 214-295-8687
• @DirkInDallas
• http://www.linkedin.com/in/dirkindallas
• Slideshare.Net/Dirk Spencer
• Dirk is a former DOD Computer Specialist turned Recruiter and Social Media Tactician.
• He is the creator of "Resume Psychology – Get the Offer Not the Interview©.
Dirk Spencer – Social Media Recruiter
Beyond resumes, Dirk’s expertise includes talent acquisition, deep-web sourcing, social media recruiting and linguistics.
He has worked agency recruiting, contract recruiting and corporate recruiting.
Dirk is regularly invited to speak to career groups, industry recruiters and professional organizations on resume strategies, network tactics, sourcing and communication strategies and professional branding using social media.
Dirk’s recruiting experience includes:
Information Technology
Telecomm
Semiconductor
Banking
Consumer Goods
Accounting
Finance
Project Management
Engineering
Executive Leadership
Networking
Aviation
Defense
Supply Chain
Software Development
Fast Moving Consumer Goods
International
Dirk has worked for these companies
Previous Recruiter Events
& Speaker Mentions • Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston, Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow
• The Fort-Worth Star-Telegram
Previous Speaking Events
Professional Organizations: • Colorado Association Healthcare Executives (CAHE) Annual Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).
Previous Speaking Events
Ecumenical & Volunteer Organizations • St. Jude Career Alliance a Chapter of the Catholic Career Development Community
(CCDC) • Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT) • Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI) • Crossroads Bible Church (CBC) Career Transition Workshop (CTW) • Jewish Family Service (JFS) • Career Jump Start - First United Methodist Church Richardson (FUMCR) • Carrollton Career Focus Group (CFG) • Carrollton City Job Hunt 101 • Custer Rd Church Job Net Plano • Fort Worth Career Search Network (FWCSN) • MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN) • McKinney Trinity Presbyterian Church Career Transition Network (CTN) • McKinney Workforce Networking • Preston Trail Job Network (PTJN) • Saint Philip's Episcopal of Frisco Job Ministry • Southlake Focus Group (SFG) • St. Andrew UMC Sales Group with Dennis O’Hagan
