1. Instructor Orientation Seminar Part I

2. NACCE and DSEF Present The Direct Selling Entrepreneur Program Growing entrepreneurs and their businesses in a 16-million-strong industry 3. Overview Direct Selling Entrepreneur Program 4. The Direct Selling Entrepreneur Program A 10-module (30-hour), non-credit, entrepreneurship curriculum for launching, managing, and building a direct selling business Goal of the Course: To demystify the components of small business management for current and potential direct sellers by investing in entrepreneurship education to strengthen their business skills 5. Program Objectives Increase the connection between entrepreneurship training programs and direct sellersbringing it to communities through local educational resources 3 2 Increase success rate of direct sellers Provide entrepreneurial skills for direct sellers1 Develop positive awareness of the direct selling industry as a low barrier entry into entrepreneurial system 4 Enhance knowledge of Direct Selling Associations Code of Ethics 5 6. Major Concepts 7 8 9 10 4 6 5 2 3 1 1 Direct Selling Industry 2 Goal Setting 3 Marketing 4 Sales and Selling 5 Communication 6 Operations 7 Technology 8 Money and Budgets 10 Future Strategy 9 Leadership & Ethics 7. Course Participant Profiles The direct seller who wants a certificate-of- completion from an accredited college The part-time direct seller who may want formal entrepreneurship guidance The experienced direct seller who wants new tools, ideas, skills, inspiration The person new to direct selling whos business is fast-growing 8. Course Participant Profiles The direct seller who needs skills and technical assistance broken down into manageable pieces The downsized or outsourced worker wanting entrepreneurial options and economic autonomy The team or field leader who is managing a sizable downline The entrepreneur student who wants the hands- on experience of building a home- based business 9. Direct Selling Demographics: Gender Source: Direct Selling Association 2012 Growth & Outlook Survey Report U.S. Direct Selling in 2012 Male 23.4% Female 76.4% 10. Source: 2010 Growth & Outlook Survey Report Direct Selling Demographics: Ethnicity 11. Direct Selling Demographics: Age Source: Direct Selling Association 65+ years 13.7% 18 to 29 years 37.1% 30 to 45 years 34% 46 to 64 years 15.3% 12. Supplement income Career change Entrepreneurial opportunity Why Direct Selling? Life change Seasonal income Social 13. Direct Selling Overview Direct Selling Entrepreneur Program 14. What Is Direct Selling? A consumer product or service+ Sold person-to-person; non-retail+ Sold through an independent representative of a company-supported micro-enterprise+ Receives commission and/or incentives on sales (and sales of their network or organization)+ 15. Definition of Direct Selling A microcosm of entrepreneurship a low-cost, low-risk, no-barrier entry into the entrepreneurial system. DIRECT SELLING 16. Direct Selling: U.S. Salesforce Source: Direct Selling Association 15.1 16.1 15.8 15.6 15.9 12 13 14 15 16 17 18 2008 2009 2010 2011 2012 Millions of People 17. Direct Selling: U.S. Sales Source: Direct Selling Association $29.60 $28.33 $28.56 $29.87 $31.63 $20 $22 $24 $26 $28 $30 $32 $34 2008 2009 2010 2011 2012 2012 Estimated Direct Retail Sales (in Billions USD) 18. Multilevel marketing Network marketing Direct marketing Compensation plan Single-level compensation plan Downline Upline Party Plan The Language of Direct Selling 19. Youve now completed Part I of the Direct Selling Entrepreneur Program Instructor Orientation! Questions on Part I? Instruction/Technical Support: Christine Pigsley (612) 709-9164 christine.pigsley@gmail.com Direct Selling Education Foundation Nancy Laichas (202) 416-6438 nlaichas@dsef.org