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The RIGHT Way To Get HIGH Profit Deals With Direct Mail

Marketing Campaigns

Part 1 of 4

Why Direct Mail?It’s one of the most private form s of communication

Mail is and has been consistently reliable.

Mail is preferred. 15 – 20% more people will respond to solicitations received from mail as oppose to email.:

Mail is affordable: Compared to other campaigns mail more often then not will be less expensive.

Mail is more responsive: Standard letter mail sent to a standard house list on average will garnish a 3.5% response rate and highly targeted, personalized and engaging campaigns can reach response rates of 15% or higher

40 /40 / 20 The order of emphasis

Your Audience: No mater what you say in your marketing piece, It’s not going to matter if it doesn’t speak the recipient.

The Mail Piece Offer: Now that you have the perfect what are you going to offer them? All Cash, Sell Fast, No Commissions. Etc…

And Everything Else: the stamp, Envelope type, Text Color,Lumpy Content, Etc.

The money is in the Segmentation

Geographic Segmentation

Which could mean Region, City, State, Postal Code, Mailing Route or Neighborhood,

Demographic Segmentation: Applies to people, Age, Gender, Ethnicity, Income, Life Status eg: Married, Single / Kids/No Kids

Filmographic Segmentation: If your marketing B2B ( Business To Business: Employee Count, Revenue, Industry and Location trends over time..

Psychographic Segmentation: This model combines Psychology with Demographic segmentation

Stats + Lifestyle, Personality Values. Pet loving, apartment dwellers over 30 with high income.

Sales Stage Segmentation: Refers to marketing Prospects, Are they a Customer, Are they loyal Customers, Former Customers, Are they Active or In-Active

2 Models Of Direct Mail Marketing:

Targeted Saturation: For example

The 5 Most Relevant Generation Types

Sources For Getting Your List

• List Directory

• List Brokers

• Virtual Assistant

• Self Pull - DIY