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UPDATE: I added 2 slides here about the importance of the reader. It is explicit in my verbal presentation but thought was really important to put into the slides as well. Frankfurt's Tools of Change, #tocfmm
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Tools of Change October 2011
Digital Marketing
Tools
The Book is Dead
Long Live the Book
The Music Industry
The Magazine Industry
The Newspaper Industry
Book Reading
Book Publishing
Anyone can publish
Rethink the Book
Starting points Shareable objects Conversation starters Community builders Cross-platform experiences
It’s not about the technology.
1. Social Sharing 2. QR Codes 3. Audio & Video 4. Geo-Aware 5. Mobile App Books 6. Augmented Reality
Digital Tools
1. Social Sharing
1. Social Sharing
1. Social Sharing
1. Social Sharing
1. Social Sharing
Social Mobile
2. QR Codes
2. QR Codes
2. QR Codes
2. QR Codes
2. QR Codes
Ready Not Ready
3. Audio & Video
3. Audio & Video
3. Audio & Video
3. Audio & Video
3. Audio & Video
3. Audio & Video
4. Geo-Aware
4. Geo-Aware
4. Geo-Aware
5. Mobile App Books
5. Mobile App Books
6. Augmented Reality
6. Augmented Reality
6. Augmented Reality
6. Augmented Reality
It’s not about the technology.
Where to go from here
Re-imagining Pushing boundaries Stories out of the book Authors to readers Readers re-invent Platform to gather
Farewell
Hello
